We're excited to announce the kickoff of the 2010 KFC Pride 360 Hitmaker contest, featuring celebrity judge Jazze Pha. The Hitmaker website is built on a content management system and utilizes our custom media player component for uploading, listening, and voting. The uploading tool automatically converts songs to the proper 128bit MP3 format, and it will allow users to upload, crop, and resize their own photos. All songs are auditioned thoroughly before being elligible for the contest using our custom admin interface. In July, phase 2 of the contest will begin. This will feature our updated media browser/playback/voting tool. Users can stream songs and rank artists to help determine the 2010 Hitmaker. The promotion is capped off with a studio prize package and a physical audio compilation CD and a virtual CD release on iTunes. Mediaura, along with our friends at Creative Alliance, helped coordinate the entire promotion. This is our fourth year in a row executing the KFC Pride 360 Hitmaker contest.

This week we launched the latest version of our Online Coupon software for KFC, hosted and managed by Creative Alliance. We worked tirelessly to improve our new application on the CakePHP Framework to get page loads and CPU utilization to a record low while introducing new features and improvements to the administration side. Our Online Coupon software makes it easy to generate custom coupons that look great on screen and print efficiently using our coupon editor. Custom offers can be set to launch and expire at specific dates, and we allow unique offers to be assigned per zip code. Check it out for yourself by visiting www.kfc.com and signing up to view the current offers.