Electronic music is a passion for many of the team members at Mediaura. Since electronic music involves a lot of technology in its creation, you often find many programmers/designers DJing or involved in music somehow. In our office for instance, there are several DJs and a few people who have previously ran record labels (our CEO Andrew Aebersold amongst them). However, the one style of electronic music that has our entire office divided is a form called dubstep.
Dubstep is a form of dance music that originated in South London. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals." In other words, it sounds like slowed down music with heavy bass thrown in. If you want to know what dubstep sounds like, click here to have a listen. Dubstep has also generated a new form of dancing, which typically includes a lot of popping and locking and very slow precise movement. When people know how to do it right, it can be quite impressive. One of our favorite videos demonstrating this style of dance is this one.
Now the other half of our office favors a style called Electro House. This is a style of music that originated in America (specifically Chicago) in the 1980s. Early house music was generally dance-based music characterized by repetitive 4/4 beats and rhythms centered around drum machines (specifically the Roland TR-808 Rhythm Composer) off-beat hi-hat cymbals and synthesized basslines. Did you ever wonder why Mediaura's office address is Suite 808? Probably not, but now you'll know that Suite 808 is our nod to the 808 drum machine that was the signature sound of Electro House music. Click here to listen to what Electro House sounds like.
Tecktonik dance (or Electro Dance) is a style that originated on the streets of Paris, France. At the old Mediaura office we used to watch Tecktonik dance videos and tried our best to figure out how it was done. It's a pretty frenetic style and you get a massive workout from it. The best example of this dance style is found in this video. It's a very Euro style of dance.
Since there is a constant debate in our office regarding house music and dubstep, we decided to handle it the only way that was fair....a dance battle.