Mediaura

"Because all of us believe and understand in the fabric of the common bond of why we call ourselves American is to care for the men and women who wear the uniform; and when they take off the uniform, we care for them when they are veterans." – Steve Buyer

Mediaura has been engaged in rebranding all websites belonging to the Haven Behavioral Healthcare hospital network. With locations throughout the country, the Haven Behavioral Healthcare network includes a variety of hospital types, all falling under the main corporate brand. The focus for this project has been maintaining corporate brand standards on all of the website properities while still highlighting the speciality areas found at each location (i.e. geriatrics, disordered eating, chemical dependency, and military support). We recently launched the Haven Behavioral War Heroes website and were asked to follow that up with rebranding the Haven Warrior Support Center.

Haven Warrior Support Center

The Warrior Support Center has programs designed specifically for military personnel and their families. Therapists are specialized in addressing health care issues in relation to military trauma and its effects on family relationships, career issues, and long term wellness.

The services and personnel at the Haven Warrior Support Center are second-to-none, however the website wasn't doing a great deal to convey that level of expertise to the viewer.

As you can see above, their original homepage did not do much to grab the viewer's attention through an engaging design. The imagery used was inconsistent and the color scheme made it difficult to read (while doing little to reflect its military purpose).

We felt it was important to not only transition their website to a content-management platform, but to also redesign the visuals to make the purpose of the Warrior Support Center easily indentifiable.

The new landing page (as seen above) contains all of the necessary branding information all on one page (corporate information, individual hospital information, overview of hospital, and the ability to make a referral for service). This allows the viewer to immediately understand the purpose and type of facility that is the Warrior Support Center.

The former interior pages did not provide much detail on the particular types of services or treatments available. The imagery also did little to convey the type of client that would receive assistance from the Warrior Support Center.

Below you can see some examples from the newly redesign website. Integrated Google Maps allows users to see the exact location of the facility, along with accessing all contact information in order to utilize the maps functionality of smartphone technology.

In order to provide viewers with as much information possible, we have made all of the collateral materials (such as informational brochures) available as downloadable .pdfs on the website.

We were also able to embed videos from the Haven Warrior Support Center YouTube page, capitalizing on the SEO provided by these services.

The Warrior Support Center was created specifically to serve active duty military men and women. A referral for treatment is required from the behavioral health care case manager from the service members military treatment facility. The Warrior Support Center provides treatement to members of all military branches (Marines, Air Force, Army, Navy, Coast Guard, etc).

The "For Professionals" section provides information on how to make a referral to the program, detailed information about treatment modalities and services provided.

Detailed information about the facility, along with contact information, and hours of operation are provided so that viewers may request further information immediately from the website.

Mediaura has enjoyed the wonderful working relationship we have with all of the Haven Behavioral Healthcare team members and staff. As a company that deeply supports our Military and Veterans, Mediaura is honored to have the opportunity to work with a hospital organization such as the Haven Warrior Support Center that is doing so much fantastic work on their behalf.

To learn more about the Haven Warrior Support Center, its programs, or to view the website in its entirety, please click here.

Mediaura is a company that is committed to giving back to our community. It is our philosophy that when you invest in your community, help it to grow and develop, the return on that investment is priceless. You can see that ideology permeated in everything we do and responsible citizenship is one of the cornerstones of our business. This is why we frequently volunteer, sponsor and donate our services to community programs that we feel are doing wonderful things to improve the lives of others. Any company, no matter how large or small, can always help others out in some measure. Remember, the most valuable thing you can ever give someone, more than money, is your time.

Our most recent pro-bono project has been developing a website for the Family Health Center.

Family Health Center

The Family Health Centers of Clark, Floyd and Harrison Counties are located in Jeffersonville, New Albany and Corydon Indiana. Each community health center is unique as the town in which it is located, but all share the same mission:

“To provide health care to the low-income underinsured and uninsured residents of Southern Indiana.”

They strive to provide high quality primary health care in the communities they serve with special emphasis on caring for the medically underserved and uninsured. Their board certified physicians and nurse practitioners  offer a full range of primary health care services. They welcome any person seeking care regardless of the ability to pay. They accept Medicaid and Medicare, and offer a sliding fee scale based on income for any person who is uninsured.

Mediaura's Contribution

We were proud to build a website for them that highlights all of the programs and services these facilities have to offer.

And sample interior page of their website:

We recommend that you take a look at their entire website, by visiting Family Health Center.

We are proud to announce that we have begun working with Remuda Ranch, a world-renowned eating disorder clinic based in Arizona. Working in conjunction with their fabulous staff, we have transitioned their website into a comprehensive content management system, utilizing the latest joomla technology.

Remuda Ranch is far more than just a treatment center, it’s an integrated approach to lifestyle change. We have customized the website to include online support capabilites, interactive calendar of events, videos, photographs, as well as easy-to-use email forms for additional information.

Take a moment and see for yourself what a content management system and customized website can do for your business.

Visit their website at: http://www.remudaranch.com/

Hospital waiting rooms have traditionally not be the most exciting place for individuals to find themselves. Whether they are waiting for an appointment or accompanying a loved-one, the waiting room is their first introduction to a hospital’s service. If you think of a hospital in terms of a business or service provider, satisfied patients will be more likely to recommend a doctor or a hospital to friends and family, as well as return for future service or services offered.

There are many ways that hospitals are enhancing their brand and raising awareness for their facilities, but one of the most currently talked about it is the use of intelligent digital signage.  Dynamic digital signage allows healthcare providers to communicate directly with a captive audience (as well as their own staff). The benefit to digital signage over traditional signs or posters, is the ability for a hospital to not only share information but to also generate revenue.

Digital Signage in a waiting room can serve a multitude of uses, such as:

• Instructional content that helps facilitate their visit (sign-in information, insurance guidance, etc).
• Information can be provided to the patient regarding how to communicate with their physician during their visit.(What questions to ask, preparing the patient for information to provide to their doctors (i.e. medications they may be taking, allergies, etc).
• Physician information – a brief introduction to the hospital staff, which helps to alleviate patient anxiety – especially for children.
• Displays can carry a mix of news, wellness information, and health tips.
• List public health advisories and items such as flu shot reminders.
• Promote value-added services and procedures
• Provide patients advice for procedures such as, “What to expect after surgery”
• For hospitals, digital signage is a wonderful avenue to promote upcoming events such as Health Fairs and Wellness Expos.

There are many additional uses for digital signage in hospitals, some of which can even be utilized to open up new revenue opportunities.

Also, for larger facilities digital signage can be tailored for the individual departments, addressing the specific needs of patients and physicians. For example, digital signage in a pediatric wing can provide valuable information regarding immunization or safety tips. An obstetrics office may have advice for expectant mothers or reminders about when to schedule check-ups. The dermatology department may provide its patients with UV-safety tips, etc. There are a great deal of possibilities, specifically adapted to the needs of the patients.

An extra benefit of digital signage is using it as a way-finding. Way-finding kiosks allow patients or visitors to navigate the facility without having to ask for directions. They can also provide visiting hours or other instructions that will be pertinent during their hospital stay.

For Your Staff

The benefits of adding digital signage to your hospital also extend to the hospital staff. It can be quite time consuming to have meetings with the entire staff or members of different departments, but with digital signage you can make sure your message is being communicated and reaching everyone.

Some of the innovative uses Mediaura has implemented for digital signage in regards to staff are:

• Placing digital signage in common areas (such as break rooms), hospitals are able to raise awareness about new policies, updated safety procedures, new treatments, etc.
• Hospitals are able to illustrate organization information and hospital policy.
• Information about disease such as H1n1, AIDS, Cancer, or other items governed by law.
• Employee recognition allows hospitals to highlight outstanding members of staff or bring attention to key team members.
• Emergency messaging – an important way to let physicians know when an emergency arises
• Deliver on-demand employee training.
• Digital signage can be configured as a touch-screen interface, allowing different departments to enhance training, provide skill reminders or operate as a teaching tool.

Digital signage helps to keep hospital staff up-to-date not only on their facility’s guidelines, but also on important medical practices.

Why Is Digital Signage Important?

Digital Signage allows healthcare providers to enhance their brand by improving the patient experience. Hospitals can enhance sales or services through targeted, localized, and relevant offers and information. Through digital signage, hospitals are able to inform and educate their patients on products or services without pressure.

Digital signage saves money. By reducing costs associated with producing printed materials and static signs, hospitals are able to redirect those funds where needed. Additionally, digital signage is better for the environment and reduces waste.

Since Mediaura’s digital signage solution is web-based, hospitals can also broadcast live content and communications from their headquarters. This means that a several locations, anywhere in the world, are able to receive uniform branding and communications. And unlike other digital signage solutions, our turn-key software can be used on any digital screen. The unique benefit to cost-savings that the Mediaura Digital Signage solution provides, is that hospitals are able to purchase inexpensive screens or re-purpose existing screens to utilize for digital signage.

Hospitals are able to benefit from what has been found successful in other industries. Digital Signage has a proven track record of enhancing brand recognition, providing valuable content, reducing costs, and increasing revenue.

Contact Mediaura today to learn more about our services and how our Digital Signage solutions can help take your facility to the next-level.