Google Penguin 3.0 Update Launched

Google updated its Penguin filter, a filter that targets sites deemed spammy, on Friday October 17th, making it the sixth update for the search engine. This release was one of the most anticipated algorithm updates in Google history. 

Things you should know about Penguin:

  • It is not a human-driven algorithm
  • It's based on links
  • It only decreases website rankings (your site can go up in rankings due to Penguin, but only if a site above you was affected negatively by the update)
  • It does not inform website owners about being influenced by Penguin

What's so important about this update?

Publishers have been anxiously awaiting this update because it's been over a year since the last one occurred. The previous updates weren't nearly so spaced out, and those hit by the last version of Penguin have had to wait until now to see if the actions they took to remove spammy links have worked. If their actions have worked, it's likely their traffic has improved as of this weekend. If not, websites will have to try making more changes and play the waiting game again for Google's next Penguin release. 

Googlers have mentioned that the next updates will be rolling out on a monthly basis, but it isn't definite. Many people are disappointed with this version of Penguin because the spam tolerance is higher than expected and it didn't fix a lot of negative SEO problems.

What does this mean for you?

It's still unsure exactly how many queries this update has affected, but there has been data released that certain sites have been deeply affect by 3.0 recoveries.  The new Google Penguin update is an opportunity to see if you have been keeping a clean link profile. If you notice changes in your PR or rankings, positive or negative, you probably have some analyis to do.

Here at Mediaura, we are experts at optimizing your website and making sure it adheres to Google's standards. We know SEO is crucial for businesses to flourish on the Internet. Unlike many other ad agencies, we specialize in both programming and advertising. While other agencies aren't able to make sure the programming aspect is up to par with the advertisements being put out, we make sure your ads are getting the exposure they need in a very holistic way. 

What separates Mediaura from the competition, is that while many individuals claim to be experts on SEO, very few of them have the technical know-how to make the crucial changes to optimize your website’s programming on the back-end. Our team works hard to not only make sure that the foundation requirements of SEO are in place, but we continually revisit your website to insure that it is benefitting from the latest changes and adjustments outlined by search engines, such as Google.

If you'd like to learn more about how Mediaura’s digital marketing experience can work for you, Contact Us or give us a call at 502-554-9649 and one of our specialists will work with you on making the most of your website.

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Emerging Social Networks

At Mediaura, we know all about social media platforms like Facebook, Twitter and LinkedIn and how they can be good for businesses, but there are new social networks emerging all the time. And it might be good to keep your eye on some of these up-and-coming platforms. 

Mediaura employees are beta-testers for a lot of new social networks as a way to test out what could work for our clients in the future. Because many of these sites aren't well developed yet, or some aren't even out for the public or are "invite only," we've only been experimenting with them ourselves and not yet for clients. But, you never know what could be the next break out social media role. 

So, what are some of the more prominent ones you should be aware of? 

5 new social networks that could boost your business

First we'll talk about this invite-only website  (still in its beta stages) that's been branded as the "anti-Facebook." Ello is attempting a different approach to social media, and you've probably heard or seen the name pop up a couple of times by now. But, what does "anti-Facebook" even mean? 

Ello's legal charter specifically prohibits the sale of ads or user data and declares that any buyer of the social network must also adhere to those rules. Basically Ello has no ads or data mining, so unlike Facebook, there aren't billboards everywhere being targeted at you and the company won't collect and sell data about you to third parties. Doubt it will work? Venture capitalists seem to think otherwise, because Ello recently raised $5.5 million in funding by signing a legal contract binding the website to its promise from ever selling ads.

Ello will make its money by offering special features. These consist of customization options for a very low cost to make each users experience unique. The site is still working out some kinks, but the cool thing about Ello is that they're adding a substantial list of new features. These include inline video and audio posts from YouTube, Vimeo, Vine, Instagram and Soundcloud that could just maybe make this site pretty popular for people and businesses alike. 

While this website probably isn't ideal for companies looking to target or market to an audience, it has become quite popular amongst the creative set and we're interested to see what happens next.

Thumb and Thumb Pro, which is even better for businesses, is an app-based crowdsourcing platform where users get opinions from other users on everything from an opinion of a new sweater to feedback about new products and services for their company. 

Thumb has huge potential for small businesses because it has the ability to gauge interest in new products and Thumb Pro allows you to get feedback on:

  • Ad creative & copy
  • Product design
  • New products and services
  • Concepts
  • Pitches & story writing
  • New designs
  • Pre-study testing
  • Pricing
  • Quick polls

One thing is for certain, and that is that this app is already extremely popular with the masses. According to TechCrunch, Thumb's average usage is currently second only to Facebook's. So chances are, if you haven't already heard of this app, it's only a matter of time before you will.

Created by Evan Williams and Biz Stone, former employees from Blogger and Twitter, the social network is a mix of what works today: Pinterest, Twitter, Instagram, Tumblr, etc. It is a platform for sharing of content, organized into "collections". Medium works because it is a publishing platform for sharing ideas and stories that are longer than 140 characters and isn't designed just for friends in the way Twitter is. It has high quality posts as it was initally used by established journalists and digital space thought leaders. 

Using Medium for your business is like having a blog for your organization without the commitment of a blog, and you have an automatic target audience. Through a combination of algorithmic and editoral curation, posts on Medium get spread around the internet based on interest and engagement. The site also has an incredible web-based editor. 

Pheed is a like a combination of Vine and Instagram, as it shares text updates, photos, videos, voice-notes and live broadcasts. Pheed is a free social multimedia platform, available on mobile devices via the App Store, Google Play, and via the web. Businesses may find it beneficial to their needs because users can monetize their Pheeds by charging subscription fees or offering pay-per-view broadcasts. 

If you're a business with high-value content, Pheed could be a great added revenue stream. With all the different ways you can express yourself on Pheed it allows you to tell a story in a fun and interesting way. Right now, Pheed is mostly focused on businesses in the entertainment or performance industries, but it's quite likely it will continue to expand in a manner similar to Facebook and Twitter. 

Similar to Pinterest, Learnist is a curation platform with a lot of promise. It describes itself as a tool for "people helping other people learn. Learn something, teach something." There are many sites out there for this sort of thing, but Learnist differs in how it organizes and passes lessons onto the audience and how the audience can interact with them. 

Small businesses can create curated boards with a plethora of relevant, topic-focused content as a way to gain followers. For a company with lots of training projects, Learnist could be a good online solution because it delivers dynamic content to different user groups. 

What this means for you 

If you're trying to expand your social networking strategy, some of these social networks could be worth looking into. Here at Mediaura, we continue to stay on top of social media in order to provide clients with the best branding to generate positive results. You never know, one of these networks might just become an integral part of your social media toolkit in 2015. 

If you would like to learn more about Mediaura's Social Media Management services or find out what opportunities exist for your business to grow its audience and brand profile, give us a call at 502-554-9649 or visit our Contact page. A member of our team will be happy to talk with you and discuss how Mediaura can leverage our expertise to achieve your goals.

 

 

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Mediaura launches Just A Touch mobile app

Mediaura is proud to announce the launch of the latest app for our client Just A Touch. Mediaura worked closely with owner Peggy Miller to design a simple, yet effective, mobile app that would realize her vision on both Android and Apple iOS platforms.

What Is Just A Touch?

Mobile App Design

With Just a Touch, emergency help can be contacted through an app designed for small children, the elderly, or those with a physical impairment. The mobile app was designed to utilize large, recognizable images, that will eliminate the extra steps required to solicit help during an emergency situation. This app makes it easier for young people, the elderly, and people with disabilities or impairments to make important phone calls or send predefined text messages using pictures instead of names or numbers. The app includes pictures that you can use in setting up your contacts, or you can add your own.

Mobile App Features:

  • Preset Message Options
  • Programmable Contacts
  • Large Easy Touch Buttons

How It Works

Mobile App Design

To get started, users can download the FREE Just A Touch mobile app via the Just A Touch website, or through the Android or Apple iOS app stores. At both app store locations, users are able to view screenshots, read an overview of the Just A Touch mobile appl, as well as write and read reviews and of the product itself submitted by other users. Downloaders are also able to rate the mobile app for other users to see.

Example of the Android Mobile App Store:

Mobile App Design

After the app has been downloaded and installed on your phone, you will see the Just A Touch mobile app icon on your smartphone's homescreen. To open the app, you simply need to touch or click on the icon and the Just A Touch app will appear onscreen.

Mobile App Design

When the mobile app is opened, users will see four large button icons identfying:

  • The Police
  • An Ambulance
  • The Fire Department
  • A Designated Contact

As well as buttons to:

  • Adjust/View Settings
  • Close the app

Mobile App Design

When a user selects an icon, they are immediately taken to a screen where they are provided with the option to call or text the emergency service or contact selected. For example, this is how the screen will appear after a user selects the Police icon button. The user can also select "cancel" where they are taken back to the homescreen where they can select another service if necessary.

Mobile App Design

The screen for Police, Ambulance, and the Fire Department all follow the same design, making it simple for users of all capabilities to use in the case of an emergency.

Just A Touch also recognizes that there are times when an emergency situation may arise for an individual yet they do not require the 9-1-1 services of these government agencies. For occurences such as these, we have designed a customizable In Case of Emergency button for users that allows them to preprogram an emergency contact of their choice, along with photos of that individual.

Mobile App Design

Setting up the designated In Case of Emergency contact is very easy for users to do. Users simply need to click on the "Settings" button on the homescreen where they are provided with the option to edit their I.C.E. contact. By selecting "edit" they are taken to a screen where they can customize:

  • Icon Image with a photo
  • Phone number of Emergency Contact
  • Preprogram a text messsage to the recipient

Mobile App Design

When you select the "Edit Picture" button you are given the options of Uploading a Photo from your gallery or taking a photo with your phone's built-in camera. When you select with method you would like to you, the area that will be visible/usable for the icon is identified and you simply need to take the photo to have it populate the icon screen.

Mobile App Design

The icon for the In Case of Emergency Contact will now appear as follows:

Mobile App Design

To continue customizing this contact, you are able to add the individual's name, number, and write a custom text message that will be saved for future use. You are able to select contacts from your address book/contact list that already exists on your phone or by directly inputting the name and numbers into the fields provided.

Mobile App Design

Once you have added the I.C.E. contact information you can compose a text message that will be saved for future use. This is the message that can appear when a user is in an emergency and selects the "Text" button.

Mobile App Design

Once all of the required information has been added, you simply hit the "Save" button and the user profile and information is stored for future use in the app. You are able to add additional contacts through the "Settings" button as well as customize the images and numbers for the government services icons as well.

Mobile App Design

The app has been purposefully designed to be efficient, easy-to-use, and customizable for the user. It is especially handy for users who when faced with an emergency may not know or remember the number of their emergency contact.

Mobile App Design

There are different paths that you can take when making the decision to go mobile; mobile applications, responsive-website design, mobile website, etc... but the most important part is that you do it. Mediaura develops custom mobile applications for iPhone, iPad, and Android devices in house, and with a strategic partnership we also support expanding our services to Blackberry and Windows mobile platforms. We specialize in creating CMS powered Mobile Apps so that you can easily update your content via a secure web portal. No project is too large or small for Mediaura when it comes to mobile!

If you'd like to learn more about how Mobile can work for you, contact Mediaura today or give us a call at 502-554-9649 and one of our specialists will work with you on designing your application.

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Welcome to the team Sarah!

Who says that computer programming is a man's world? Not the team at Mediaura where we're proud to announce our latest team member Sarah. With an education and background in both design and programming she has already transitioned nicely into the cross-training focused Mediaura team. Sarah's already been able to offer valuable insight and her project turnaround time is quite impressive. Naturally we had to ask her our favorite questions...

1.You are stranded on a deserted island, what three things do you have with you and why?

These are my three necessities: Macbook, Wifi, and my cat Chubs.

2. What is something people would be surprised to know about you?

I’ve been learning palm-reading, and tarot cards.

3. Favorite Album?

As of right now: The Definition by Jon Bellion.

4. It's your last meal, what do you eat?

Italian food. More specifically, Chili or Alfredo.

5. Favorite Movie?

Hellraiser, because it was the start of my Horror film addiction. Plus I'm obsessed with Pinhead.

6. Name one thing you can't live without.

Novels. I am in love Jane Austen novels, and collections of memoirs from various authors.

7. How do you like to spend your free time?

Blogging or binge watching movies and tv shows.

8. If you could travel anywhere in the world, where would you go?

Italy, because I'm tired at just looking at photographs.

9. Why did you want to be a programmer?

I love that the industry is forever changing, there is always something new to learn, new trends to follow, new devices to play with, etc.

10. If you could have any superpower, what would it be and why?

Time-traveling because I always get told I’m an Old Soul.

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Mediaura Launches Blue River Cabinetry

Louisville, Kentucky's digital agency Mediaura has been working with Blue River Cabinetry to launch the new Blue River Cabinetry website. 

About Blue River Cabinetry  

  • Blue River was founded in 1994 by three Amish craftsmen in Fredericksburg, Indiana and was built upon a solid foundtation with one goal: to make the best hand crafted, custom cabinets in the region.
  • In 2003 the company was sold to Mike Metheny and Randy Scherer, two local businessmen who modernized the manufacturing process.
  • As of 2013, Blue River teamed up with Neace Ventures in order for the company to grow and improve. The combination of modern technologies and old world principles allows the company to deliver top quality custom cabinetry to local dealers in the Midwest region. 
  • The company uses 100% custom hand crafted wood to create incredibly durable cabinets. 

Blue River Website Design 

Mediaura worked with the marketing and design team of Blue River Cabinetry to create a website that emphasizes the company's custom products in a sleek and accessible way. 

Website development

The image above is the website home page, where visitors can scroll through images of Blue River Cabinetry work displayed in customers homes. You can also scroll through to browse cabinets by style, finish and wood type. Our goal here was to provide visitors with the most efficient navigation to content as possible. 

website development

In the Our Story tab, you can read about the history of the company by looking at a simplified timeline. Also located under the Our Story tab, as shown below, is the option to find a local dealer and the showrooms that feature Blue River's work by using a map of your current location. 

website developmentwebsite development

The Inspiration Gallery page shows examples of cabinetry in actual clients' kitchens and bathrooms as well as examples of specialty items like customized desks, wardrobes and drawer boxes. Each section is easily navigable and contains a handsfree scroll option. 

website development

The products page contains a link to to all of the styles and finishes Blue River offers with pictures of each cabinet style, wood species and finish as well as complete cleaning and care directions for treating your cabinets. 

website developmentwebsite developmentwebsite development

The press tab shown below leads to examples of Blue River Cabinetry mentioned in leading newspapers and in multiple testimonials. 

website development

The contact us tab directs you to an integrated comment form where you can ask questions or leave comments.

website development

The careers option allows you to download an application, see open positions and view job descriptions. 

website development

The dealers only tab offers up a page where dealers can make inquiries using customized bars to use type of work and scope of work and there is also the option to login as a dealer. 

website developmentwebsite development

Mobile Friendly Web Design

As with all of our custom-website, Mediaura's design for Blue River Cabinetry is designed for optimized mobile viewing.

Mobile Website

Let Mediaura Build Your Website

To learn more about Blue River Cabinetry and the services they offer, please visit their website here.

For more details on our website development and services offered by Mediaura please visit our contact page or give us a call at 502-909-3099 and one of our team members will be happy to assist you. 

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Native-Mobile Ads In Social Media Advertising

Advertising Week, the world's premier gathering of marketing and communications leaders, just ended last Friday, October 3, 2014. With more than 250 events featuring the industry's best and brightest, native advertising was probably the hottest topic being discussed. 

Native advertising is the term for those ads you see integrated into your social media streams. And as time spent on social media sites has officially tipped from the desktop to mobile devices, it  makes sense that 2014 is being branded as the "year of social media advertising." 

Because the stream is the experience on mobile devices, native advertising is the only type of ad served here. In the near future, all advertising on social media will be native in-stream ads, even on desktops. No more right rail ads and banners.

In-stream native ads provide content in the context of the user's experience. So, think promoted ads on Facebook, Twitter and Tumblr. These ads should be nearly indistinguishable from organic content. According to eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. 

Native Advertising On Social Media 

  • Twitter started the native-social ad trend in 2010 with Promoted Tweets. This social network is among the most influential voices in arguing that TV and digital ad spending can work hand-in-hand. They target ads to users in way that's less abrasive than Facebook does, using data from browser histories to show ads that directly relate to the sites users have visited. 
  • Facebook, as of June 2012, implemented Promoted Posts. This means it became a hosting platform for business's to pay to feature their posts in news feeds. As of December 2013, Facebook announced the launch of video ads, or sponsored videos that automatically play. in 2014, Facebook will get 10% of U.S. digital ad spending because unlike other social media platforms, users are generally actively engaged with the content. Facebook ads in your News Feed achieve 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar on the site. 
  • Considering Facebook owns Instagram, it makes sense the app started using ads around the same time as it's parent company. In a November announcement, they made it clear they would make sure the ads are creative and engaging. Levi's and Ben and Jerry's experienced increases in ad recall and brand awareness with Instagram advertising.
  • Image and video-sharing networks like Pinterest, Vine and Snapchat will soon offer some of the most effective types of native ads because photos are the most shared type of content on the Web. 

What Does Native Advertising Mean For You?

All the recent growth in social media advertising means one obvious thing: your brand should be be advertising on these platforms. Billions of people across the world are using these sites. And soon native advertising could account for more than half of social ad spend. At a relatively low cost you are able to reach tons of people. At Mediaura, we not only manage your social media sites, but we will take a look at what your business has to offer, your target demographic and your goals and choose the right social media direction for you to ensure you've made a sound investment. Let us help turn your investment into new customers and generate the traffic you need. 

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The "Shellshock" Bug and the Importance of Secure Hosting

If you’ve seen what’s trending on the Internet lately, you’ve more than likely heard of a family of securty bugs known as “Shellshock” or "Bashdoor", which can allow hackers to run programs on other people’s computers, giving them access to personal information and full control over the machine. Many Internet daemons, such as web servers, use Bash to process certain commands, allowing an attacker to cause vulnerable versions of Bash to execute arbitrary commands.

The bug was found in the software “Bash” on September 24, 2014. By September 25, 2014, botnets based on computers compromised with the bug were being used by attackers for distributed denial-of-service attacks and vulnerability scanning. Millions of attacks and probes related to the bug were recorded by security companies in the days following the disclosure.

Why are so many IT specialists concerned about this bug? Well the vulnerable software is built into more than 70 percent of machines that connect to the Internet. It is typically only used by programmers and shouldn’t be open to the wider world, but this virus has changed that. Shellshock poses the biggest threat to web and email servers, but could affect the personal devices of Mac users. And one of the most shocking aspects of shellshock, no pun intended, is that it took 22 years for it to be discovered. The National Institute of Standards and Technology said the vulnerability was a 10 out of 10 in terms of severity, impact and exploitability, but low in complexity meaning it could easily be used by hackers. The bug could potentially be used to compromise millions of servers and other systems, and it has been compared to the Heartbleed bug in its severity.

Within just a matter of days there have been 17,400 attacks noted on more than 1,800 web domains, originating from 400 unique IP addresses. Two days ago, the website performance firm CloudFlare said it was tracking approximately 1.5 million attacks and probes per day related to the bug.

What does this mean for YOU?

The more presence your business has online, the more you’re at risk for attracting hackers. Humans only generate 49% of online traffic, so you really can’t be sure who is visiting your website. Using a cheap website platform and hosting solution is putting your online business presence at a large risk of becoming compromised. With more people and companies leveraging the Internet for commerce and information-sharing, security must become a priority for your company.

Mediaura Secure Hosting is the best-managed cloud-hosting provider in the Midwest. We’ve built our own virtual private cloud with enterprise level hardware and cutting edge technology for hosting both websites and mobile applications.

If your website is down, your brand, identity and consumer confidence are all negatively affected.

Let Mediaura Keep You Secure

With over two billion people accessing the Internet from all over the world, protecting your digital investment from the unforeseen is now more important than ever.Secure Hosting

What makes Mediaura’s hosting solutions better than the competition? Simply put, our dedication to speed, security, and customer support is second-to-none. What most people don't understand, is the reason why secure website hosting needs to exist in the first place - and that's because the internet for all its convenience is also home to more nefarious characters. We've touched on this topic before; but the truth is, as more businesses develop an online presence they are running the risk of attracting hackers. Some hackers simply do it because they can, while others are looking to compromise the security of both your business and your clients. This can be anything from personal information, emails, credit card information, banking details, customer details, etc.

If you think you know who is visiting your website, you may need to think again.

Cheap, budget website platforms and hosting solutions may seem attractive at first, but those savings won't seem so spectacular after you've damaged your bottom-line and the future of your business because your website and/or database have been compromised.

When your website is down, even for mere moment, it compromises a great deal more than simply your website operations. It negatively affects your brand identity, consumer confidence, and it attracts MORE hackers, etc. Stop putting your business at risk.

 

For more details on our hosting packages and services please visit www.mediaurahosting.com or give us a call at 502-909-3099 and one of our team members will be happy to assist you.

 

 

 

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Importance of an Account Manager

A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard with Mediaura, our account managers become "the face" for our company. The role of an account manager is a versatile one, as it requires skills on an interpersonal, administrative and financial level.

Interpersonal

Our Account Managers work directly with our clients to ensure all standards are maintained and that each project receives the exact services requested for every particular project. This job demands interaction with a wide range of people - from clients and network contacts as well as the various members of their own agency team. If at any point in time clients have a question about a project, they will go through the Account Manager to find their answer. The creation and maintenance of professional relationships is an important skill. In fact, some of the ways in which our Account Management team members deliver a positive customer service experience are:Project Management

  • Listening to each client to gain understanding of their individual needs
  • Managing customer expectations
  • Communicating with the team and discussing the direction or their involvement as required
  • Resolving disruptions quickly in order to win their repeat business

Administrative

The Account management team keeps everything on track as best as possible. It takes a highly organized individual to keep an entire team of Creatives and programmers organized, and by having a singular point of contact managing projects it mitigates any confusion regarding who is responsible for what. Most of the time, it keeps things in the office running smoothly and keeps projects ahead of any looming deadlines. Account managers are also responsible for things like tracking monthly services, spending and results for clients.

Financial

This role requires developing estimates for projects, before they are presented to the client for each unique job. These estimates are made to map the scope of work for every particular project, this allows every member of the team to see the "blueprint" for what will be required the moment we here the word "Go". Estimates are important because it is crucial to protect both the client and an agency by making sure both parties expect the same outcome. So the financial role includes:Project Management

  • Scope of work Timeline, i.e. roughly how long a project will take to complete
  • Detailed pricing and signatures from both parties
  • Managing project budget and overtime

The Account Management team plays a very important role here at Mediaura and they are key in helping produce a strong marketing campaign for our clients.

Learn More

We know how beneficial it can be to have a dedicated point of contact for your projects. This is why we work to ensure that every client who comes through our door is provided with their own dedicated Account Manager. You have enough to worry about, and having to call six different people to have your needs met shouldn't have to happen.

To learn more about some of the services we provide at Mediaura click here. If you would like to learn how working with our award-winning team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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What A Logo Can Mean For Your Business

The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether you’re a doggy daycare or a high-end retailer, because an eye-catching image leaves a long-lasting impression.

You might know that you’re an expert regarding the services you provide, but unfortunately if you have a bad logo it can mean a customer will overlook your business from the get go. This is where graphic designers, with their artistic prowess and visual panache, come in to save the day.

Recently we sat down with a member of Mediaura’s own design team, Jessica Porter, to have her explain what it’s like to work with a client here at Mediaura. She gave an overview of what is involved in order to produce an appealing, top quality product for our clients.

Jessica has worked on a variety of projects with an array of different Mediaura clients since starting here in March. With logos, she says the main thing is to ask the client a lot of questions. Because designers are visual, they communicate emotions and feelings through visuals. By asking the right questions a good designer can take your ideas and visions and use their skills to bring your logo to life.

I’ll Know It When I See It

As a client, you don’t always know exactly what you want, or you may have a design vision that isn’t actually the best for suiting the needs of your company. For example, you may really prefer the color orange, but after working with our design team, we find out that your audience is mostly female. Without a dedicated designer, you may not be aware that orange is the most disliked color by females. In fact 33% of all females say they dislike the color orange – without a professional design partner you could have inadvertently turned off a large portion of your potential audience.

A good designer will explain the reasons for their design choices and help you see the full potential for your logo. They will also know how to explain what their design choices are. No matter who you choose to work with, any expert in their field should be able to explain their choices and reasoning to you. Simply saying, “because it looks cool” really isn’t enough. Of course you want it to “look cool” but there needs to be more thought applied beyond that superficial level.

Once Jessica gets a good feel for your company and your long-term business goals, she will get down to the more specific logo-related questions. It’s good to do your homework beforehand and know a bit about what you think you do and don’t want. This can make the process go more smoothly and allows our designers to ask further, more specific questions.

Here are some questions to keep in mind when deciding what you want for your logo:Graphic Design

  • Do you have any specific imagery in mind?
  • Do you have a color preference or want to keep existing colors if pertinent?
  • What adjectives should best describe your logo?
  • What three words would you use to describe your company?
  • What feeling or message do you want your logo to convey to others?
  • If your logo includes words how should they be written out? i.e. TheDesignCubicle or The Design Cubicle?
  • Where will your logo be used? Print? Web? Both?
  • Will there be any addition design services, such as business cards, letterheads, etc.?
  • What logos appeal to you and why?

This last question is good because it allows you to offer links and visual examples, which are especially helpful to a designer. Creating a logo takes a lot of marketing research in order to understand what you need and the direction you should go in. This research includes:

  • Creative brainstorming by sketching out different designs and seeing which one works best.
  • Flexibility in being able to make the necessary revisions to achieve the client’s objectives.
  • Crafting a unique and polished design, which is the result of all that flexible, creative brainstorming! It’s the beautiful finished product.
  • Creating the cohesive branding for the logo. Otherwise, knowing when, where and how to use your logo across your websites, products and promotional materials.

A lot of small businesses don’t realize the important role their logo plays in their branding campaign. Because of this they don’t pay enough attention to the sizing and positioning of their logo, especially when both words and images are involved. Let Jessica help you avoid this slip up and create a well designed, personalized logo for your company today.

We Can HelpGraphic Design

Whether you're a brand new business just getting off the ground, or already established and just looking for a "face-lift" we offer the graphic solutions to fit your needs. Our artists work to deliver top quality products in all mediums, be it print, apparel, identity, and other eye-catching solutions. We work to give our clients the upper hand in all aspects of their business by developing for them a positive and powerful image.

We offer full branding solutions such as logos and marketing materials as well as apparel, packaging, and advertising solutions. No project is too big or too small, to be handled effectively, professionally, and most importantly, affordably.

If you would like to learn how working with our award-winning Graphic Design team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Pay-Per-Click Marketing Tips

So first off, what are Pay-Per-Click (PPC) advertisements?PPC Marketing

On a basic level, they are the ads you see at the top and along the side of your search engine results. They are sponsored links. And with PPC marketing, you as an advertiser are paying for an actual result, or a click.

If someone sees your ad, but doesn’t interact with it, you don’t pay. You only pay if someone actually clicks on the ad. Essentially, it’s a way of buying visits to your site.

PPC advertising plays an important role in your online marketing campaign because it yields a high return on investment (ROI). It also gives you instant-targeted traffic and brands your company while showcasing what it is you have to offer consumers. For new websites, PPC is especially useful because of the immediate traffic it brings in, the brand awareness that it can create, and that can help generate sales within just weeks.

Here are some tips to help break down the process and make a strategic PPC campaign possible.

Keywords, Keywords, Keywords!

The foundation of any PPC search engine marketing campaign is the keywords. Keywords are single words, or strings of words, that represent the content of a web page and how people ask for web content. They are what people type into a search engine bar when searching for a product or service.

So how do you as an advertiser want to utilize these words? You should incorporate them into body text in a way that is always subtle and natural.

Keyword research helps marketers understand how their target markets describe their products and ask for more information. So from here, marketers are able to use these exact words and phrases to describe their page content to both humans and search engines alike.

These are different types of keywords used for different functions:

  • Negative keywords - allow you to choose words that won’t trigger your ad. For example, if you are selling anything “new” that is also being sold online “used”, you can place the word “used” on your negative list to only target customers looking for new items. When used correctly this can help skim down your clickers to serious buyers.

  • Dynamic keywords - allow you to create relevant ad copy by putting the exact phrase searched into your ad. Someone is more likely to click on a link if it’s the exact term they searched for.

  • Long tail keywords - are three-to-four-word phrases that are specific to your product. This works because in most cases, the more specific the search, the more likely the person searching is ready to make a purchase. For example, someone who’s looking for a coat might search “coats” and then have it narrowed down to “knee-length brown coat” when they are ready to buy.

Specify Location

If you are selling insurance in Louisville you don’t want someone in California clicking on your page. Google, Microsoft and Yahoo all offer geo-location features so users can target their markets based on IP addresses and geo-specific keywords.

Present an offer PPC Marketing

With so much competition, you’ll have to differentiate your ad. Do you offer free shipping? Are you running a sale? Use terms like “Free Download” to draw customers in. You can offer a value and then capitalize on it with a call-to-action.

Test it out

Proper testing and analysis are required for a solid PPC campaign. Metrics allow for better understanding of your campaign and results. So use A/B tests to find out what works.

Use time targeting

Analyze your test results to find out when your ads are at their highest conversion rate. Restrict ad impressions during the hours that aren’t bringing in many sales.

Create a landing page

A homepage isn’t a landing page; so don’t send targeted customers to a non-targeted homepage. Create a basic landing page so unrelated content doesn’t confuse people.

Know your Google Quality Score

This score determines the ranking of your AdWords account and helps determine where your ads will place on a search page. Continue to provide quality ads so you don’t have an unexpected drop on the page.

It's ok to feel a bit overwhelmed, that's what digital advertising partners are for! At Mediaura, we understand that PPC Marketing can be a crucial part of an online marketing campaign and our experts will be able to arm you with the appropriate keywords that your business should be associated with.

We Can HelpPPC Marketing

At Mediaura we know what an effective PPC marketing campaign can do for your business. We work closely with representatives from companies such as Google, to develop strategic and compelling PPC campaigns. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the process, from creating the campaign, managing its performance, to content creation and much more.

If you would like to learn how PPC marketing will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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