Welcome to the team Sarah!

Who says that computer programming is a man's world? Not the team at Mediaura where we're proud to announce our latest team member Sarah. With an education and background in both design and programming she has already transitioned nicely into the cross-training focused Mediaura team. Sarah's already been able to offer valuable insight and her project turnaround time is quite impressive. Naturally we had to ask her our favorite questions...

1.You are stranded on a deserted island, what three things do you have with you and why?

These are my three necessities: Macbook, Wifi, and my cat Chubs.

2. What is something people would be surprised to know about you?

I’ve been learning palm-reading, and tarot cards.

3. Favorite Album?

As of right now: The Definition by Jon Bellion.

4. It's your last meal, what do you eat?

Italian food. More specifically, Chili or Alfredo.

5. Favorite Movie?

Hellraiser, because it was the start of my Horror film addiction. Plus I'm obsessed with Pinhead.

6. Name one thing you can't live without.

Novels. I am in love Jane Austen novels, and collections of memoirs from various authors.

7. How do you like to spend your free time?

Blogging or binge watching movies and tv shows.

8. If you could travel anywhere in the world, where would you go?

Italy, because I'm tired at just looking at photographs.

9. Why did you want to be a programmer?

I love that the industry is forever changing, there is always something new to learn, new trends to follow, new devices to play with, etc.

10. If you could have any superpower, what would it be and why?

Time-traveling because I always get told I’m an Old Soul.

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Mediaura Launches Blue River Cabinetry

Louisville, Kentucky's digital agency Mediaura has been working with Blue River Cabinetry to launch the new Blue River Cabinetry website. 

About Blue River Cabinetry  

  • Blue River was founded in 1994 by three Amish craftsmen in Fredericksburg, Indiana and was built upon a solid foundtation with one goal: to make the best hand crafted, custom cabinets in the region.
  • In 2003 the company was sold to Mike Metheny and Randy Scherer, two local businessmen who modernized the manufacturing process.
  • As of 2013, Blue River teamed up with Neace Ventures in order for the company to grow and improve. The combination of modern technologies and old world principles allows the company to deliver top quality custom cabinetry to local dealers in the Midwest region. 
  • The company uses 100% custom hand crafted wood to create incredibly durable cabinets. 

Blue River Website Design 

Mediaura worked with the marketing and design team of Blue River Cabinetry to create a website that emphasizes the company's custom products in a sleek and accessible way. 

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The image above is the website home page, where visitors can scroll through images of Blue River Cabinetry work displayed in customers homes. You can also scroll through to browse cabinets by style, finish and wood type. Our goal here was to provide visitors with the most efficient navigation to content as possible. 

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In the Our Story tab, you can read about the history of the company by looking at a simplified timeline. Also located under the Our Story tab, as shown below, is the option to find a local dealer and the showrooms that feature Blue River's work by using a map of your current location. 

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The Inspiration Gallery page shows examples of cabinetry in actual clients' kitchens and bathrooms as well as examples of specialty items like customized desks, wardrobes and drawer boxes. Each section is easily navigable and contains a handsfree scroll option. 

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The products page contains a link to to all of the styles and finishes Blue River offers with pictures of each cabinet style, wood species and finish as well as complete cleaning and care directions for treating your cabinets. 

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The press tab shown below leads to examples of Blue River Cabinetry mentioned in leading newspapers and in multiple testimonials. 

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The contact us tab directs you to an integrated comment form where you can ask questions or leave comments.

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The careers option allows you to download an application, see open positions and view job descriptions. 

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The dealers only tab offers up a page where dealers can make inquiries using customized bars to use type of work and scope of work and there is also the option to login as a dealer. 

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Mobile Friendly Web Design

As with all of our custom-website, Mediaura's design for Blue River Cabinetry is designed for optimized mobile viewing.

Mobile Website

Let Mediaura Build Your Website

To learn more about Blue River Cabinetry and the services they offer, please visit their website here.

For more details on our website development and services offered by Mediaura please visit our contact page or give us a call at 502-909-3099 and one of our team members will be happy to assist you. 

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Native-Mobile Ads In Social Media Advertising

Advertising Week, the world's premier gathering of marketing and communications leaders, just ended last Friday, October 3, 2014. With more than 250 events featuring the industry's best and brightest, native advertising was probably the hottest topic being discussed. 

Native advertising is the term for those ads you see integrated into your social media streams. And as time spent on social media sites has officially tipped from the desktop to mobile devices, it  makes sense that 2014 is being branded as the "year of social media advertising." 

Because the stream is the experience on mobile devices, native advertising is the only type of ad served here. In the near future, all advertising on social media will be native in-stream ads, even on desktops. No more right rail ads and banners.

In-stream native ads provide content in the context of the user's experience. So, think promoted ads on Facebook, Twitter and Tumblr. These ads should be nearly indistinguishable from organic content. According to eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. 

Native Advertising On Social Media 

  • Twitter started the native-social ad trend in 2010 with Promoted Tweets. This social network is among the most influential voices in arguing that TV and digital ad spending can work hand-in-hand. They target ads to users in way that's less abrasive than Facebook does, using data from browser histories to show ads that directly relate to the sites users have visited. 
  • Facebook, as of June 2012, implemented Promoted Posts. This means it became a hosting platform for business's to pay to feature their posts in news feeds. As of December 2013, Facebook announced the launch of video ads, or sponsored videos that automatically play. in 2014, Facebook will get 10% of U.S. digital ad spending because unlike other social media platforms, users are generally actively engaged with the content. Facebook ads in your News Feed achieve 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar on the site. 
  • Considering Facebook owns Instagram, it makes sense the app started using ads around the same time as it's parent company. In a November announcement, they made it clear they would make sure the ads are creative and engaging. Levi's and Ben and Jerry's experienced increases in ad recall and brand awareness with Instagram advertising.
  • Image and video-sharing networks like Pinterest, Vine and Snapchat will soon offer some of the most effective types of native ads because photos are the most shared type of content on the Web. 

What Does Native Advertising Mean For You?

All the recent growth in social media advertising means one obvious thing: your brand should be be advertising on these platforms. Billions of people across the world are using these sites. And soon native advertising could account for more than half of social ad spend. At a relatively low cost you are able to reach tons of people. At Mediaura, we not only manage your social media sites, but we will take a look at what your business has to offer, your target demographic and your goals and choose the right social media direction for you to ensure you've made a sound investment. Let us help turn your investment into new customers and generate the traffic you need. 

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The "Shellshock" Bug and the Importance of Secure Hosting

If you’ve seen what’s trending on the Internet lately, you’ve more than likely heard of a family of securty bugs known as “Shellshock” or "Bashdoor", which can allow hackers to run programs on other people’s computers, giving them access to personal information and full control over the machine. Many Internet daemons, such as web servers, use Bash to process certain commands, allowing an attacker to cause vulnerable versions of Bash to execute arbitrary commands.

The bug was found in the software “Bash” on September 24, 2014. By September 25, 2014, botnets based on computers compromised with the bug were being used by attackers for distributed denial-of-service attacks and vulnerability scanning. Millions of attacks and probes related to the bug were recorded by security companies in the days following the disclosure.

Why are so many IT specialists concerned about this bug? Well the vulnerable software is built into more than 70 percent of machines that connect to the Internet. It is typically only used by programmers and shouldn’t be open to the wider world, but this virus has changed that. Shellshock poses the biggest threat to web and email servers, but could affect the personal devices of Mac users. And one of the most shocking aspects of shellshock, no pun intended, is that it took 22 years for it to be discovered. The National Institute of Standards and Technology said the vulnerability was a 10 out of 10 in terms of severity, impact and exploitability, but low in complexity meaning it could easily be used by hackers. The bug could potentially be used to compromise millions of servers and other systems, and it has been compared to the Heartbleed bug in its severity.

Within just a matter of days there have been 17,400 attacks noted on more than 1,800 web domains, originating from 400 unique IP addresses. Two days ago, the website performance firm CloudFlare said it was tracking approximately 1.5 million attacks and probes per day related to the bug.

What does this mean for YOU?

The more presence your business has online, the more you’re at risk for attracting hackers. Humans only generate 49% of online traffic, so you really can’t be sure who is visiting your website. Using a cheap website platform and hosting solution is putting your online business presence at a large risk of becoming compromised. With more people and companies leveraging the Internet for commerce and information-sharing, security must become a priority for your company.

Mediaura Secure Hosting is the best-managed cloud-hosting provider in the Midwest. We’ve built our own virtual private cloud with enterprise level hardware and cutting edge technology for hosting both websites and mobile applications.

If your website is down, your brand, identity and consumer confidence are all negatively affected.

Let Mediaura Keep You Secure

With over two billion people accessing the Internet from all over the world, protecting your digital investment from the unforeseen is now more important than ever.Secure Hosting

What makes Mediaura’s hosting solutions better than the competition? Simply put, our dedication to speed, security, and customer support is second-to-none. What most people don't understand, is the reason why secure website hosting needs to exist in the first place - and that's because the internet for all its convenience is also home to more nefarious characters. We've touched on this topic before; but the truth is, as more businesses develop an online presence they are running the risk of attracting hackers. Some hackers simply do it because they can, while others are looking to compromise the security of both your business and your clients. This can be anything from personal information, emails, credit card information, banking details, customer details, etc.

If you think you know who is visiting your website, you may need to think again.

Cheap, budget website platforms and hosting solutions may seem attractive at first, but those savings won't seem so spectacular after you've damaged your bottom-line and the future of your business because your website and/or database have been compromised.

When your website is down, even for mere moment, it compromises a great deal more than simply your website operations. It negatively affects your brand identity, consumer confidence, and it attracts MORE hackers, etc. Stop putting your business at risk.

 

For more details on our hosting packages and services please visit www.mediaurahosting.com or give us a call at 502-909-3099 and one of our team members will be happy to assist you.

 

 

 

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Importance of an Account Manager

A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard with Mediaura, our account managers become "the face" for our company. The role of an account manager is a versatile one, as it requires skills on an interpersonal, administrative and financial level.

Interpersonal

Our Account Managers work directly with our clients to ensure all standards are maintained and that each project receives the exact services requested for every particular project. This job demands interaction with a wide range of people - from clients and network contacts as well as the various members of their own agency team. If at any point in time clients have a question about a project, they will go through the Account Manager to find their answer. The creation and maintenance of professional relationships is an important skill. In fact, some of the ways in which our Account Management team members deliver a positive customer service experience are:Project Management

  • Listening to each client to gain understanding of their individual needs
  • Managing customer expectations
  • Communicating with the team and discussing the direction or their involvement as required
  • Resolving disruptions quickly in order to win their repeat business

Administrative

The Account management team keeps everything on track as best as possible. It takes a highly organized individual to keep an entire team of Creatives and programmers organized, and by having a singular point of contact managing projects it mitigates any confusion regarding who is responsible for what. Most of the time, it keeps things in the office running smoothly and keeps projects ahead of any looming deadlines. Account managers are also responsible for things like tracking monthly services, spending and results for clients.

Financial

This role requires developing estimates for projects, before they are presented to the client for each unique job. These estimates are made to map the scope of work for every particular project, this allows every member of the team to see the "blueprint" for what will be required the moment we here the word "Go". Estimates are important because it is crucial to protect both the client and an agency by making sure both parties expect the same outcome. So the financial role includes:Project Management

  • Scope of work Timeline, i.e. roughly how long a project will take to complete
  • Detailed pricing and signatures from both parties
  • Managing project budget and overtime

The Account Management team plays a very important role here at Mediaura and they are key in helping produce a strong marketing campaign for our clients.

Learn More

We know how beneficial it can be to have a dedicated point of contact for your projects. This is why we work to ensure that every client who comes through our door is provided with their own dedicated Account Manager. You have enough to worry about, and having to call six different people to have your needs met shouldn't have to happen.

To learn more about some of the services we provide at Mediaura click here. If you would like to learn how working with our award-winning team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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What A Logo Can Mean For Your Business

The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether you’re a doggy daycare or a high-end retailer, because an eye-catching image leaves a long-lasting impression.

You might know that you’re an expert regarding the services you provide, but unfortunately if you have a bad logo it can mean a customer will overlook your business from the get go. This is where graphic designers, with their artistic prowess and visual panache, come in to save the day.

Recently we sat down with a member of Mediaura’s own design team, Jessica Porter, to have her explain what it’s like to work with a client here at Mediaura. She gave an overview of what is involved in order to produce an appealing, top quality product for our clients.

Jessica has worked on a variety of projects with an array of different Mediaura clients since starting here in March. With logos, she says the main thing is to ask the client a lot of questions. Because designers are visual, they communicate emotions and feelings through visuals. By asking the right questions a good designer can take your ideas and visions and use their skills to bring your logo to life.

I’ll Know It When I See It

As a client, you don’t always know exactly what you want, or you may have a design vision that isn’t actually the best for suiting the needs of your company. For example, you may really prefer the color orange, but after working with our design team, we find out that your audience is mostly female. Without a dedicated designer, you may not be aware that orange is the most disliked color by females. In fact 33% of all females say they dislike the color orange – without a professional design partner you could have inadvertently turned off a large portion of your potential audience.

A good designer will explain the reasons for their design choices and help you see the full potential for your logo. They will also know how to explain what their design choices are. No matter who you choose to work with, any expert in their field should be able to explain their choices and reasoning to you. Simply saying, “because it looks cool” really isn’t enough. Of course you want it to “look cool” but there needs to be more thought applied beyond that superficial level.

Once Jessica gets a good feel for your company and your long-term business goals, she will get down to the more specific logo-related questions. It’s good to do your homework beforehand and know a bit about what you think you do and don’t want. This can make the process go more smoothly and allows our designers to ask further, more specific questions.

Here are some questions to keep in mind when deciding what you want for your logo:Graphic Design

  • Do you have any specific imagery in mind?
  • Do you have a color preference or want to keep existing colors if pertinent?
  • What adjectives should best describe your logo?
  • What three words would you use to describe your company?
  • What feeling or message do you want your logo to convey to others?
  • If your logo includes words how should they be written out? i.e. TheDesignCubicle or The Design Cubicle?
  • Where will your logo be used? Print? Web? Both?
  • Will there be any addition design services, such as business cards, letterheads, etc.?
  • What logos appeal to you and why?

This last question is good because it allows you to offer links and visual examples, which are especially helpful to a designer. Creating a logo takes a lot of marketing research in order to understand what you need and the direction you should go in. This research includes:

  • Creative brainstorming by sketching out different designs and seeing which one works best.
  • Flexibility in being able to make the necessary revisions to achieve the client’s objectives.
  • Crafting a unique and polished design, which is the result of all that flexible, creative brainstorming! It’s the beautiful finished product.
  • Creating the cohesive branding for the logo. Otherwise, knowing when, where and how to use your logo across your websites, products and promotional materials.

A lot of small businesses don’t realize the important role their logo plays in their branding campaign. Because of this they don’t pay enough attention to the sizing and positioning of their logo, especially when both words and images are involved. Let Jessica help you avoid this slip up and create a well designed, personalized logo for your company today.

We Can HelpGraphic Design

Whether you're a brand new business just getting off the ground, or already established and just looking for a "face-lift" we offer the graphic solutions to fit your needs. Our artists work to deliver top quality products in all mediums, be it print, apparel, identity, and other eye-catching solutions. We work to give our clients the upper hand in all aspects of their business by developing for them a positive and powerful image.

We offer full branding solutions such as logos and marketing materials as well as apparel, packaging, and advertising solutions. No project is too big or too small, to be handled effectively, professionally, and most importantly, affordably.

If you would like to learn how working with our award-winning Graphic Design team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Pay-Per-Click Marketing Tips

So first off, what are Pay-Per-Click (PPC) advertisements?PPC Marketing

On a basic level, they are the ads you see at the top and along the side of your search engine results. They are sponsored links. And with PPC marketing, you as an advertiser are paying for an actual result, or a click.

If someone sees your ad, but doesn’t interact with it, you don’t pay. You only pay if someone actually clicks on the ad. Essentially, it’s a way of buying visits to your site.

PPC advertising plays an important role in your online marketing campaign because it yields a high return on investment (ROI). It also gives you instant-targeted traffic and brands your company while showcasing what it is you have to offer consumers. For new websites, PPC is especially useful because of the immediate traffic it brings in, the brand awareness that it can create, and that can help generate sales within just weeks.

Here are some tips to help break down the process and make a strategic PPC campaign possible.

Keywords, Keywords, Keywords!

The foundation of any PPC search engine marketing campaign is the keywords. Keywords are single words, or strings of words, that represent the content of a web page and how people ask for web content. They are what people type into a search engine bar when searching for a product or service.

So how do you as an advertiser want to utilize these words? You should incorporate them into body text in a way that is always subtle and natural.

Keyword research helps marketers understand how their target markets describe their products and ask for more information. So from here, marketers are able to use these exact words and phrases to describe their page content to both humans and search engines alike.

These are different types of keywords used for different functions:

  • Negative keywords - allow you to choose words that won’t trigger your ad. For example, if you are selling anything “new” that is also being sold online “used”, you can place the word “used” on your negative list to only target customers looking for new items. When used correctly this can help skim down your clickers to serious buyers.

  • Dynamic keywords - allow you to create relevant ad copy by putting the exact phrase searched into your ad. Someone is more likely to click on a link if it’s the exact term they searched for.

  • Long tail keywords - are three-to-four-word phrases that are specific to your product. This works because in most cases, the more specific the search, the more likely the person searching is ready to make a purchase. For example, someone who’s looking for a coat might search “coats” and then have it narrowed down to “knee-length brown coat” when they are ready to buy.

Specify Location

If you are selling insurance in Louisville you don’t want someone in California clicking on your page. Google, Microsoft and Yahoo all offer geo-location features so users can target their markets based on IP addresses and geo-specific keywords.

Present an offer PPC Marketing

With so much competition, you’ll have to differentiate your ad. Do you offer free shipping? Are you running a sale? Use terms like “Free Download” to draw customers in. You can offer a value and then capitalize on it with a call-to-action.

Test it out

Proper testing and analysis are required for a solid PPC campaign. Metrics allow for better understanding of your campaign and results. So use A/B tests to find out what works.

Use time targeting

Analyze your test results to find out when your ads are at their highest conversion rate. Restrict ad impressions during the hours that aren’t bringing in many sales.

Create a landing page

A homepage isn’t a landing page; so don’t send targeted customers to a non-targeted homepage. Create a basic landing page so unrelated content doesn’t confuse people.

Know your Google Quality Score

This score determines the ranking of your AdWords account and helps determine where your ads will place on a search page. Continue to provide quality ads so you don’t have an unexpected drop on the page.

It's ok to feel a bit overwhelmed, that's what digital advertising partners are for! At Mediaura, we understand that PPC Marketing can be a crucial part of an online marketing campaign and our experts will be able to arm you with the appropriate keywords that your business should be associated with.

We Can HelpPPC Marketing

At Mediaura we know what an effective PPC marketing campaign can do for your business. We work closely with representatives from companies such as Google, to develop strategic and compelling PPC campaigns. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the process, from creating the campaign, managing its performance, to content creation and much more.

If you would like to learn how PPC marketing will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Tips For Developing A Brand

It’s no easy task to put an exact definition on your business. Business owners want to be all things to all people – they are people pleasers. But branding is one of the most important aspects of a business. Your brand is your promise to your customer. What can they expect from your products or services? Who are you and who do people see you as? Who you are should be based to some extent on who your target customers want and need you to be.

It cannot be stressed enough that branding is one of the most important aspects of a business or organization's identity. Unfortunately people too often give it very little thought or just develop their brand based on what they like and not necessarily what is best for their company’s goals and objectives.

First and foremost, you must define the type of business you are. If you can’t describe your business in a compelling manner, customers won’t be able to engage with it. If you’re a sports equipment retail store and someone needs a new basketball, your name should pop up in his or her head. This is the result of good branding, because good branding will make your name rise up above the competition. Why? Because it’s memorable.

What Are The Elements Of Branding?

There are many components that come together in order to make a remarkable brand, and every element is just as important as the next. These facets will build upon one another, each with a purpose and thought behind it, working together in order to reach your objective.

The foundation of your brand is your name and logo. Brand Design

  • Your name unlocks your brand image in your consumer’s mind.
  • Your logo is the symbol that serves as the face of your brand.
  • Website, packaging and promotional materials should integrate your logo and communicate your brand.

As we’ve talked about before, sometimes people overlook the work and research that is required to develop a brand correctly. At Mediaura we sit with our clients and ask them a series of in-depth questions in order to get to know their goals, purpose, and audience. You would be surprised at how often business owners remark to questions we ask with, “to be honest, I haven’t really thought about it.”

We understand the need to want to rush a product or a service out to market, but as the old saying goes, “You only get one chance to make a first impression.” Skipping the process of thorough branding that is tailor-made for your business will leave you fighting an uphill battle in the long-run. It will make your brand come across as haphazard, and no one wants that to be the impression clients and potential consumers have about their business.

You see, branding elements permeate everything; your company message, the tonality, how clients and potential customers relate to you, etc. It’s not only your first impression, your brand is going to be your lasting impression as well.

The fonts you choose, the color choices you make, the imagery you utilize - all of these will either enhance or detract from your identity. So it’s critical that they are chosen with care and a purpose in mind.

Making The Most Of Your Brand

Next you have to have a brand strategy. Your brand strategy encompasses all the ways you will get your brand message across.

  • Where will you advertise?
  • Who are your distribution channels?
  • What will you communicate visually and verbally? 
  • How will you deliver your brand message? A sold and consistent brand strategy will lead to brand equity. This is added value brought to your products or services based on the name you’ve made for yourself.

It will allow you to charge more for your goods than another company can charge for their generic goods, because consumers will identify your brand with quality. Think about food products. Brands like Kraft and Pepperidge Farm charge more than their unknown counterparts who sell essentially the same product. This is because they are well-known brands. People will pay for a quality product that is tested and true. They know what they are getting and that loyalty and sense of comfort goes a long way.

To define your brand you must decide:Brand Design

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Now it’s time to get the word out

  • Use your logo. Place it everywhere!
  • Write down your brand messaging. Know your brand attributes.
  • Integrate your brand. Use your company’s name when answering the phones, look professional on sales calls, use an e-mail signature, etc.
  • Create a “voice”. Do you want to sound conversational or more formal?
  • Create a tagline. Develop a concise statement that sums up what your brand represents.
  • Design templates. Use a consistent look and feel every time.
  • Deliver. Always come through on your promise to customers.
  • Be consistent. This is the most important tip of all. It wraps all of the above information into one point and is essential for establishing a brand that will succeed.

Mediaura Can Help Develop Your Identity

At Mediaura we know that value of effective branding. Our detailed branding process leaves no stone unturned, diving into the minutia that will ultimately become your identity. A strong brand identity is the gift that keeps on giving, because it is memorable, actionable, and says so much to consumers simply at a glance. Our award-winning team is able to handle every aspect of the process, from graphic design to content creation and much more.

If you would like to learn how Mediaura will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Tips for Web Development

Web Development and Design, like almost everything, is constantly evolving as new programs and techniques come along. We've been building websites for decades, and have seen trends and styles come and go. When it comes to creating a professional website that leaves a lasting impression, you’ll need to keep everything up to date, but here are five tips we know will never go out of style.

Keep Things Clean and Simple

  • - Clean websites have the advantage of being organized as well as functional. This doesn't mean that your design has to be minimal, but avoid cluttered designs at all costs.
  • - Remember, designs should enhance the user experience, not detract from it.
  • - When designing a checkout page on an e-commerce website, leave out distractions. Single-page checkouts have the highest conversion rates. Simplifying this part of the customers experience helps ensure the sale is complete.
  • - Use white space as much as you can to create relief zones and provide contrast for the content and design elements. It helps the user find exactly what it is they are looking for on the page and you don’t risk having a big bounce rate.

Do Your ResearchWebsite Development

  • - Look at similar websites and decide what you do and don’t like about them. What would you like to emulate on your site? Would a long scrolling page work well with your site or would it be too much? Even the smallest things can make a big difference in the user experience. 
  • - It's ok to find ideas on the web. It would be pretty impossible to come up with a design no one has seen before. Great ideas come from building on the ideas of others.
  • - Have multiple fonts picked out that you know will work for your website. It’s always good to have a selection of reader-friendly fonts in mind to present to your designer.
  • - Know your audience. This may sound obvious, but there can be some important differences in regards to how various demographics interact with web properties.

Use Visual Hierarchy

  • - Visual hierarchy influences the order in which the human eye perceives what it sees. It is created by visual contrast between forms in a field of perception. Eyes move top to bottom and left to right. So put your most precious content in the top left corner because it could mean more clicks.
  • - If applicable, make sure the “shopping cart” is visible and that it stands out. Your “add-to-cart” button should be visible as well.
  • - Make sure your text is easy to read. Use dummy tools like the Lorem Ipsum text generator to act as placeholder text for your page and see how things play out.
  • - Colors need to work together. For example, the Mediaura website uses a dark gray font on a white background with red font for bold accents. This combination is easy to follow and fits the branding of our business. It's also worth noting that different genders prefer (and dislike) different colors.
  • - Font size, of course, must be legible. Don’t make your font too tiny that readers have to squint to read it.
  • - Maintain your font variety. Have a theme and stick to no more than three fonts. These fonts need to be reader-friendly.
  • - NO COMIC SANS!

Get The Most Out Of Mobile Website Development

  • - Make sure your website is mobile friendly. This cannot be stressed enough More people use their smart phones for searching the web these days than actual desktop computers.
  • - If your website isn’t professional looking on mobile devices, that is bad news.
  • - Mediaura develops custom mobile applications for a multitude of devices and there’s no project too big or small.

We Can Help

At Mediaura we know that value of effective website development. Our team of digital experts can help guide and show you the best platforms for your website and guide you through the branding process.

We know your brand is the best, so let us show you how you can make the rest of the world see that too.

If you would like to learn how Mediaura’s website development services will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Online Reputation Management Tips for Businesses

Negative search results can cause a serious blow to your business. And unfortunately, most customers only give feedback when it’s negative. So how do you manage your online reputation when you have either negative feedback or no feedback at all?

Online reputation management is about creating a credible and authoritative name for your business. This is done by keeping the most relevant and useful results for you or your business on the first page of search engines.Reputation Management

Website and mobile applications allow customers and competitors to litter the Internet with trash talk about who or whatever they please. In many ways, this is a good thing, as it gives the consumer the opportunity to inform others when a product isn’t how it should be. But there will always be those competitive businesses, or a past client where maybe one mistake was made, that make it a point to say something negative about your company.

On the upside, a positive online reputation can really benefit your business by blurring negative results and putting you at the top of frequented search results pages. So it’s really important to know how you can manage your online reputation and keep the haters at bay.

Here is some advice when it applies to businesses.

Claiming Your Brand Name

You need to make sure that no one has control of misrepresenting you online by controlling a piece of your brand. There are multiple web services that allow you to check for the use of your brand or product on social media sites. A few of these include:

  • KnowEm.com
  • UserNameCheck.com
  • NameChk.com

Manage Your Brand Name

So, let’s say when you check your brand name on one of the aforementioned sites 300+ username accounts come up. There is no way you can manage all of these accounts, but you really just need to focus on the top 10-25. These include:Reputation Management

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Quora
  • Tumblr
  • YouTube
  • Foursquare
  • Yelp

Monitor Your Brand Name

You will then need to monitor search results, blog posts, tweets, status updates and so on and so forth. This isn’t nearly as time consuming as it sounds thanks to online monitoring tools such as:

  • Trackur 
  • MonitorThis
  • Google Alerts
  • Twitter Search
  • Google Search
  • Bing Search

Tackle It At The Source

If something negative has been published the next step is to try to remove it from the original site.Reputation Management

  • If the content is on your site, then you can easily remove it yourself.
  • If you can’t remove it yourself, contact the site’s webmaster and ask them to remove the content. There is usually a ‘Contact us’ link and if that does not work, contact the site’s hosting company which can be found by typing in “whois” (who is?) on Google with the website’s URL after it.

You can also bury negative search results by posting client testimonials on your website, blog, forum and social media profiles.

The best thing you can do to protect your online reputation is publish a lot of quality content. This can be anything about your business or product. Keep the Internet populated with great content and negative search results should be few and far between.

We Can Help Manage Your Reputation

Mediaura takes the online reputations of our clients seriously. We know that 87% of Internet users do a search before doing business with a company and the online presence of your organization is critical to it success. Negative reviews, blog posts, and comments - or worse, no presence in search results at all - can send prospective customers straight to your competitors.

For additional information about Reputation Management or one of our other services, please contact Mediaura today at (502) 554-9649 or complete our convenient online form and a representative will contact you with the information you need and make recommendations to start improving your online reputation today.

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