R&L Fleet Management Gets A Redesign

Have you ever taken a moment to think about how design has an impact on your credibility as a business? Sure, design/details/aesthetics may not be important to you or you decide it will cost you less to have someone build you a "cheap" website...but is it going to cost you customers and profits? The answer my friends, is yes. In fact, numerous studies have been done on this very subject. What this research has shown us is that there are a number of design factors that influence how visitors will perceive your company or organization after they visit your website. Design details matter to your viewer, even if they aren't as important to you as they should be. Outdated, amateur designs will say a lot to your potential customers/clients. Even if the level of service or the product you provide to clients is second-to-none, many of them won't invest the time to find that out if what they see online is telling them a different story.

Frank Chimero said it best: "People ignore design that ignores people."

Credibility is a significant factor in any organization's bottom line because trust has to exist for a sale or a transaction to take place. If your design doesn't inspire trust, if your website looks like you aren't investing in your business or paying attention to the details, what opinion do you think consumers walk away with on the service or product you provide?

R&L Fleet Management

R&L Fleet Management is a great real-world example of a company whose level of service, products and industry experience was not being properly conveyed in their website. While they have a significant reputation and strong brand-loyalty in the field of fleet management and GPS tracking - those unfamiliar with them, who were only going by what they saw online, simply weren't converting into potential clients. The website bounce rate was high and while they had a strong base of new business from client-referrals, no one was calling citing their website as the reason for the inquiry.

R&L Fleet Management is the perfect example of a website full of valuable information and fantastic consumer advice that wasn't compelling enough for the viewer to stick around long enough to see it for themselves. It also wasn't optimized for search engines, so it took some time for people to find it to begin with.

Old Design

Website Design

Multiple sized and colored fonts, numerous graphics, colors competing for the user's eye, and not a very navigable layout weren't doing the company any favors. Again, there was so much informative content throughout the website, but viewers weren't sticking around long enough to read any of it. We immediately got to work placing the website into a Content Management System (CMS) with Search Engine Optimization (SEO) supporting design. Mediaura worked closely with R&L Fleet Management to design a website that reinforced their desired branding and message, but was in the more aesthetically pleasing and clean design seen below.

New Design

Website Design

By simply de-cluttering the page and reorganizing content we were able to retain much of the messaging that had previously existed. Our design team worked to elevate the visuals and layout, with the main objective to make the website of R&L Fleet appear as modern as the technology they sold to their consumers. In other words, to reinforce that trust in branding.

Another problem the old website suffered from were elements that existed but offered no benefit to consumers. For example, visuals that were haphazardly placed throughout the design or images that seemed to be calls-to-action but weren't. Many people (ourselves included) assumed that the images that appeared on the left were clickable when in fact they weren't. If you're a consumer and you're under that impression, you may assume those links are broken or that the design is unfinished.

Old Design

Website Design

So with the new design, we made sure that all banners and visuals serve a purpose, reinforcing the on-page messaging, leading consumers to more information, or both. Our design team worked to make sure that the visuals complemented the overall design and integrated into the page organically, rather than feeling like an after thought.

New Design

Website Design

The Mediaura team worked with R&L Fleet Management to help achieve their goals while leveraging our technological and design experience. We provided their organization with a website that carries their messages and imparts their expertise in a way that enhances the user experience. By taking existing content and materials that already existed at R&L and repurposing them into a stronger design, we were able to significantly reduce the required development time. It's a bit like when you're looking to have your living room remodeled and you pull up the carpet to discover beautiful wooden floors - they become an enhancement to the design and save development time, allowing you to allocate budget to other areas.

With Search Engine Optimization in mind, we also made sure that the new Mediaura design was built on a reactive template, thereby enhancing the quality score for SEO.

This is how the old website appeared on mobile:

Website Design

When Mediaura initially began working with R&L Fleet Management we performed a thorough audit of their website to see what worked for them and what didn't. One of the biggest impediments to their success online was the lack of a mobile-friendly website. Our reports showed that a large portion of their audience was coming to the website via mobile and quickly leaving due to the inacessibility of the design.

This is how the website appears on mobile now:

Website Design

How The Mediaura Digital Agency Team Can Help You

Let Mediaura utilize our award-winning knowledge to help take your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.


Ashley Blakemore Joins The Mediaura Team

Mediaura, a full service digital agency specializing in online marketing and programming solutions, is pleased to announce that Ashley Blakemore has joined our innovative team as the Director of Business Development.Ashley Blakemore

Ashley has over 14+ years of advertising experience specializing in retail and quick service restaurant merchandising, print and digital signage. He is an accomplished account executive with an extensive background in account direction and supervision for high-profile clients.

Mediaura had previously partnered with Mr. Blakemore on various projects for clients such as KFC and Long John Silver’s, amongst others. With the combination of Ashley’s outgoing personality, holistic advertising approach, strategic thinking and a splash of humor, he has proven to be a natural leader who knows that long-term success comes from long-term relationships.

“Ashley has the unique ability to thoroughly engage himself in every aspect of business,” says Mediaura CEO Andrew Aebersold. “There has never been a time when working on one of our many projects together that he didn’t have an answer or a solution when it was needed. Whether it was dealing with client relations, technical specs on a new design, or one of the many other details that projects require – his support has always made our projects a success. We’re thrilled to have him join the Mediaura team.”

Mediaura is a premier interactive agency headquartered in Louisville, Kentucky. Our agency has digital and technology at its core. We create experiences that build businesses and help organizations expand their audience. Our award-winning team has built a solid reputation through integrity, honesty and client satisfaction. We combine innovative leadership with the cutting-edge capabilities of the marketing services industry to achieve the best possible results for your business.

How The Mediaura Digital Agency Team Can Help You

Let Mediaura utilize our award-winning knowledge to help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.


Mediaura Launches Neace Ventures Website

Louisville, Kentucky's digital agency Mediaura has been working with global venture capital and real estate investment firm, Neace Ventures to develop their digital presence.

About Neace Ventures

Neace Ventures is a global venture capital and real estate investment firm. A brand built upon strong family ties with a competitive edge. Neace Ventures possesses a polished reputation and makes sure to have fun in the process. We provide management and consulting services, while partnering with talented entrepreneurs and companies by providing business intelligence, market knowledge, qualified resources and financial discipline that are critical to success. Through venture capital we challenge ourselves and our partners to exceed expectations and deliver superior results. Neace Ventures continually offers quality housing at a competitive price along with innovative designs and a new approach to both starter and dream homes.

Their mobile-friendly website was developed on a Content Management System (CMS), which has been designed with Search Engine Optimization in place at every possible turn.

Website Development

Residential Properties

Neace Ventures' residents find relief in knowing they are able to reach our staff 24/7 with any questions, maintenance problems or concerns. It is our mission to provide our residents with quality development and construction options while continuing a hands on approach with each property to ensure complete tenant satisfaction. Therefore Mediaura wanted to design their website to reflect that level of commitment, as well as provide a place for prospective clients to view properties and apply directly online.

Website Development

Mediaura implemented a search feature to allow users to input desired qualities for their residential properties and search the list accordingly. Users are able to search properties in the following categories:

  • Residential Properties
  • Commercial Properties
  • New Development

They are also able to quantify the property type as defined by:

  • For Rent
  • For Sale
  • For Sale or Rent

There are additional categorites in place and available for users such as:

  • Min. and Max. Price
  • Details
    • Rooms
    • Floors
    • Bathrooms
    • Bedrooms
  • Address
  • Amenities
    • Skylights
    • Dishwasher
    • Central Air
    • ...many more

Website Development

Commercial Properties

Neace Ventures is a regional developer that offers development solutions for all stages of a project, from investment and planning, to leasing and management. Their primary focus is to develop and often rehab properties for sale with the intent to own and manage. They syndicate a large portfolio of qualified investors, including Neace Ventures, which we then match with key investment strategies and opportunities with the goal to maximize functionality and profitability for their clients.

Website Development

Venture Capital

Neace Ventures is a leading venture capital firm in Kentuckiana investing in early stage and middle market companies with a strategy to partner with entrepreneurs to build industry-leading companies predominantly in Kentuckiana and surrounding communities.

Website Development

Mobile-Friendly Design

The audience for mobile is exceedingly big and this is an audience that is is growing rapidly. Studies by three leading authorities Berg Insight, Morgan Stanley Research and Boston Consulting Group has concluded that Internet usage worldwide will unquestionably double from current usage levels, by the end of 2015. The study has also concluded that the majority of users will be using mobile devices as their primary gateway to the Internet.

Google has clearly indicated its desire for mobile websites. Websites fashioned for desktops do not deliver a good user experience when accessed on a Smartphone. With 67% of the market share, it's important to do what Google requests of you.

Mobile Website

We Can Help

Let Mediaura utilize our award-winning knowledge to help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.


Mediaura Donates To Makenzie's Coat Closet

This week, Mediaura donated coats and other winter garments to Makenzie's Coat Closet for their 2014 annual coat drive. Makenzie's Coat Closet, founded in 2006, has distributed over 20,000 coats and countless hats, scarves and gloves to those in need. The organization started as seven year old Makenzie Smith's mission to keep the less fortunate warm in the cold winter months. 

According to their website, Makenzie says she gets asked all the time what keeps her driven to continue donating. She says, "It is a question that is so easily felt, but hard to explain. You have to experience the joy in seeing the smiles on all the faces of those we help. The thanks and deep appreciation that so many have for what we do, the warmth that I feel every time I am able to say, 'yes, we can help.'" 

Mediaura is proud to support such a great cause and encourages other Kentuckiana businesses to donate. You can find out more information at www.makenziescoatcloset.com


Google on Mobile Friendly Websites

Have you tapped on a Google Search result on your mobile phone, only to find a page with text way too small and the links too tiny? Or maybe you have to scroll sideways to view the complete page? This is what happens when a website is not optimized to be viewed on a mobile phone. Living in a world that is constantly evolving, especially when it comes to technology, calls for businesses to keep up with the latest trends in advertising. Computers are progressively getting smaller, more energy efficient and more powerful. Most of us are walking around with iPhones - a device with power that was only available to the largest companies and governments a mere 20 years ago. Smartphones, and soon wearables, are reshaping the way we access and process information and they are changing the internet game entirely. 

Over the past few years, Google has adopted a proactive stance towards mobile-responsive website designs by giving more and more search relevance. There are many reasons to create a customer-friendly, search-friendly mobile website and as of a few weeks ago, Google has introduced two more pretty big incentives:

  • Google's search listings now feature the tag "mobile-friendly" beneath the URL, which tells users about the sites mobile user experience.
  • The potential for a ranking boost in Google's mobile SERPs (search engine results pages). 

Users are being presented with more choices regarding the mobile-responsiveness of websites and this could have a big impact on the success of your business's site. In fact, by not having a mobile-friendly website, Google may lower your SEO ranking. 

What makes a good mobile user experience in Google's eyes?

Just having a mobile-friendly website is not a mobile strategy. Mediaura has been advising clients for a long time on the importance of having a mobile responsive website and what will make it thrive. This importance will only increase in time as more and more internet users are relying on their phones to access the web. One in every 5 people in the world own a smart phone and it's estimated that by 2015 people will be using their smart phones to buy $65 billion worth of things in Europe and the US alone. Here at Mediaura we know what softwares to avoid, which texts to use and the appropriate link placement and size content for your mobile site to rank positively on Google. We won't allow for slow loading mobile sites just because of responsive design. 

If you have a website already, Google allows you to test whether or not your site is mobile friendly. Simply go to Mobile-friendly Test to check. If you're looking to enhance your site in order to make it mobile friendly Mediaura has all the tools to get you there. If you would like to learn more about making your website mobile-responsive or improving your optimization, contact us or give us a call at 502-554-9649


Google Data and Your Brand

Does Google know you better than you know yourself? Apparently it might, considering Google collects a variety of information on it's users in order to serve them relevant ads. For your brand and your business, the major benefit of leveraging digital technology with Mediaura is that you can get insights previously unavailable through traditional media. Using Google data to display your ads to your target audience is just one way Mediaura can help your business expand. Here are 6 links that show some of the ways Google is able to track you and your potential customers. 

1. Basic profile 

Google creates a basic profile of a user based on his or her Google account and/or YouTube information and the websites they've visited. It knows the gender, age range, languages and  interests of the user based on searches. My profile was pretty spot on; you can see yours above.

2. Location history

Mobile devices may be sending locations as well as velocity data to Google. This is a good way for Google to target customers based on the places they frequent. Users can see their entire location history and export it. 

3. Google Search history 

Google saves every search a user has made. On top of that, they record every Google ad a user has clicked on. 

4. Security settings

Google users can find a list of all devices that have accessed their Google accounts, IP addresses and approximate locations. 

5. App security 

This contains a list of all the apps and extensions that have access to the users Google data. 

6. Export Google Data

Google let's users export all their data, i.e. bookmarks, emails, contacts, drive files, profile info, youtube videos, photos and more to create an archive. This can be an excellent business tool because it allows access to data whenever and wherever and it's always important to have a backup. 

Google Data and Target Marketing 

As a business, you should ask yourself, "who or what is your perfect client?" Once you've answered this question, target marketing comes into play. Google Data is one way you can reach customers who are likely to be within the demographic groups that you're targeting for business. Geographic, demographic and psychographic are three main areas to focus on when targeting your clients. For example, if your business caters to a specific set of customers within these groups, it makes sense you'd target your ads to them because they're more likely to be interested in your products or services. Google has improved how we execute and optimize ads by helping to efficiently target the correct audience. 

Contact Mediaura Today

Google data is an example of how Mediaura uses digital marketing to offer insights and analytics to our clients. We can use this data to help create your ads and then measure the benefits. With these Google technologies Mediaura can make your ads more effective, help you understand how visitors engage with your site or apps and detect and defend against fraud and other security risks. Contact Us or call 502-554-9649 today. 


Goodwill of Southern Indiana Gets A Makeover

Mediaura is a company that is invested in the growth and well-being of our community. Periodically we donate our services to a charity or non-profit in order to give back; utilizing our technological and digital expertise to help elevate an organization's brand or profile, and do some good for many others while we're at it. Goodwill of Southern Indiana is the perfect example of an organization that is giving back in so many wonderful ways, but were unfortunately flying under the radar a bit too much due to a lackluster digital presence. They had a website, but it was quite dated, poorly designed, and not easily navigable. So our team stepped up to the plate and worked to give them a website that would reflect their mission without overwhelming them (or their users) will too much technology for their needs.

They wanted a website that could be easily updated, could leverage SEO quite readily, and wouldn't require a single point of contact (i.e. a programmer) when changes needed to be made. Therefore we put them on a Joomla CMS and integrated it with Paypal for a secure platform on which donations or transactions could be made directly through the website. Our goal was to make it that much easier for people to give to the organization.

Goodwill Website Design

As you can see above, their old website wasn't the most engaging to viewers. The white text and small font was difficult for users to read, the navigation bars were quite light as well, and while the left menu was a tad easier to read, it didn't really do much in the way of amping up their design. After meeting with the Goodwill Southern Indiana team and discussing their needs, they identified the top three things they wanted to highlight:

  • Donations
  • Shopping
  • Changing Lives (Programs and Services)

Taking that information we transformed the website into a much more cohesive and updated design:

Goodwill Website Design

In the new design we introduced a slideshow of images to highlight the objectives of Goodwill of Southern Indiana, along with adding modules that feature their top services. We also added a search function so that users can find locations closest to them or locate stores in their surrounding area. The font has been darkened and given more weight, with darker fonts on the lighter background and darker backgrounds for the lighter fonts - increasing legibility for the user.

The interior pages also received a much-needed makeover too. The older website's interior pages suffered from the same issues as the homepage - visibility issues, font issues, design layout, etc.

Goodwill Website Design

Looking at the image above you can see what we're talking about. The design simply looked dated and there were several on-page errors present, such as the widget they were using to display their Twitter feed. When users see issues like these, it reflect on an organization or company's brand. It's akin to having a brick-and-mortar store with a broken window, it simply detracts from the brand quality you should be trying to convey.

Goodwill Website Design

Therefore, Mediaura worked to make the interior pages engaging and well-organized: adding interior menus, images, and keeping all of the design elements clean and simple. We added SEO optimized elements to enhance the website's visibility to search engines.

We also made sure that the design was mobile-friendly, thereby increasing its usability for users on a variety of devices:

Goodwill Website Design

If you would like to learn more about Goodwill of Southern Indiana, please visit there website here.

Mediaura Can Give Your Website An Extreme Makeover

Having an updated design is imperative for a business for many reasons, because design presents your public image and dictates perceptions users will have about your business or organization. We believe that by using digital elements as part of an overall marketing strategy, businesses can ensure they maximise the return on their advertising budget.

Let Mediaura utilize our award-winning knowledge to help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.


Digital Remarketing

Written by  Kellie Oates
    At Mediaura, we realize your digital strategy isn't complete without a remarketing component. If you aren't aware of what this means or why you need it, let us inform you. Digital remarketing is the specific ad targeting of consumers who have previously visited a business's website. So, imagine putting a bunch of money into an all-expansive, mack daddy marketing campaign. You think all your bases are covered -- TV, print, digital -- you name it. Everything points right to your website. Now, let's say a user comes to your site, loads up their cart with your products, and bam, right before converting they bail. This sounds horrible, right? 

    You can't control whether a potential customer leaves your site or not, but here at Mediaura, we use remarketing to remind them they were on your site about to buy your products. To explain it on a basic level, we use remarketing technology to place a cookie on a visitor's browser whenever they visit your site. This cookie is then used by advertising networks like Google to target that visitor through paid search and display ads.

    Remarketing lists are created based on the way the actions on a web page are tagged. The more tagged pages and actions, the more information can be learned about your potential customer. If a specific product page is tagged and the buy-flow is tagged, then we know what product the person is interested in. We will use that information to target the visitor differently from someone who just visits your homepage. Whether someone buys your product/service or not, your ad will pop up alongside their Facebook feed, personal email, or wherever you have your ads placed.  

    Why is Digital Remarketing So Important?  

    According to Google, 96 percent of consumers visit a website without completing the buy action. At Mediaura we have the results that prove our remarketing services help encourage those lost conversions to come back. This will significantly increase your ROI. The more touchpoints a person has with your brand, the more likely they are to convert. As mentioned before, remarketing also allows for stronger segmentation. When you segment your audience based on their onsite behavior and actions, you can change the messaging in your ads to target certain users. You're not just limited to generic advertisements. You can use different messages to speak to your users specific needs and goals. 

    Contact Mediaura Today

    Mediaura will spread your remarketing campaign across a variety of channels to generate the best results. It's important to catch the consumer wherever they may be. We understand how big of an impact remarketing can have on your campaign and it won't cost you an arm and a leg. Because you're reaching out to customers who have already visited your website, remarketing is a very cost-effective way to increase your sales conversions. 

    Let Mediaura help guide your marketing to the next level. Whether you're looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future. 


    Digital To Overtake TV Ad Spending

    By now you may have read the latest release of Forrester's five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan. What did the report say? Exactly what we've been forecasting at Mediaura for quite some time: Digital advertising is poised to take over television advertising.

    So what are some of the key takeaways?

    • US Digital marketing spend will top $100 billion in five years. Just think about how big that is. By 2019 in the United States, digital will be almost twice as large as it is now. It will be about $13 billion more than television advertising, and it will count for 35% of all advertising spend.

    • Growth is healthy but not runaway. We expect a 12% CAGR between now and 2019, which is a healthy slope, especially when considering numbers of this magnitude. But it is worth noting that this growth isn't skyrocketing. Marketers 15 year look-back window allows them the experience and performance data they need to know when to invest in digital, but also when not to overspend.

    • Mobile marketing represents 66% of growth. This year, we included mobile as a deployment option (akin to desktop) for search, display, or social ad impressions. So you won't see it as its own line item in the forecast. But rest assured, increased use of mobile by consumers, growing familiarity with mobile advertising by marketers, improvements to ad formats, metrics and buying practices, and increasing mobile ad costs will make mobile count for $46 billion of our $100 billion bogie by 2019.

    • Contextual marketing will steal some media dollars. Within five years, we will also see marketers shifting some of their digital media budget -- the principal investment counted in this forecast -- to fund customer-obsessed contextual experiences. This means that media dollars -- either traditional or digital -- are now going toward technology investments in stores or within marketing organizations, employee education, customer experience improvement, or data purchases.

    Why Is Digital Advertising So Important? Digital Marketing

    As we've been saying (and practicing) for years at Mediaura, digital marketing offers insights and analytics that no other form of traditional can provide. For those who are interested in exploring digital advertising, Search Engine Marketing (SEM/PPC) and Social Media Marketing (such as Facebook) allow you to the measure benefits of your ads most directly. As the report forecasts, spending on social advertising, like Facebook's and Twitter's in-stream ads, will grow more than any other digital channel over the next five years.

    Also, one of the key benefits of digital marketing, is that all forms of traditional media can be incorporated into its design. Broadcast television and radio ads now exist on platforms such as YouTube and Spotify. Companies that are more familiar with print ads and billboards, can get their feet wet in the digital marketing arena with display advertising. Social media can become the conduit in which you communicate your messaging and illustrate your brand most effectively to your targeted audience. The possibilities are really endless...

    Contact Mediaura Today

    Mediaura not only does digital advertising, we are digital advertising. At our core, our company has been leveraging advertising in the digital space for decades, and over this period of time we've learned the most effective ways to leverage digital media and give our clients the best ROI for their efforts. While digital marketing and advertising may be new to some, it's not to us. We're well versed in every aspect that is required. While some companies will ask you to spend thousands of dollars on a PPC campaign, we know that unless your existing digital properties have a solid foundation, you're wasting that budget. We know that Search Engine Optimization (SEO) is not an arcane and unexplainable tool leveraged behind closed doors. Our team of digital advertising experts sit down with every client and explain what it is we do in ways that they can understand.

    Let Mediaura utilize our award-winning knowledge to help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.


    Mediaura launches Health Insurance Marketplace Sign Up

    Mediaura is proud to announce the launch of the Health Insurance Marketplace Sign Up website. Developed for one of our clients, it is a free service to the community, where they can help uninsured residents review insurance options on the Health Insurance Marketplace, or help determine if they're eligible for Medicaid coverage or other financial assistance. There is a requirement that each individual carry at least a minimum level of health insurance or face a tax penalty, however most individuals find that signing up for this program can be a confusing process. Our clients have developed a program to help guide applicants through the process, as well as a website, PPC campaigns, and supporting social media initiatives to raise awareness.

    How Does It Work?

    When users first visit the website they are presented with two options; they can elect to simply enter their zip code information or select the "Frequently Asked Questions" link to learn more about the program.

    Website Development

    Users who opt to learn more information and select the "Frequently Asked Questions" button are taken to a page dedicated to answering questions that many users have regarding the Health Insurance Marketplace Sign Up program. The page is organized by the type of questions that users typically have such as:

    • Inquiries specific to the health insurance marketplace and assistance
    • Questions specific to the coverage
    • Questions about enrolling into the program
    • "What Ifs" scenarios
    • ...much more

    Website Design

    When a user sees a question that they would like the answer to, they simply need to click on the question in order to have the answer revealed. This allows the page to say clean and simple, however users may also select to Expand All and have all of the answers appear directly on the page.

    Website Design

    Once a user has decided that they would like to contact someone for help and information regarding the Health Insurance Marketplace Sign Up program, they merely need to enter their zipcode on the designated box provided on any page of the website. Once their information has been entered they will be shown the nearest facilities and hospitals that will be able to facilitate the sign up process and make sure that they receive the best possible coverage for themselves and their family.

    Website Design

    Recognizing that many clients may be searching for these services through their tablet and mobile devices, Mediaura worked to develop a mobile-friendly website. According to recent research, health industry websites that provide a mobile-friendly option have conversion rate 160% higher than their non-mobile counterparts.

    Mobile Web Design

    PPC and Social Media Initiatives

    Mediaura also worked with this client to develop a social media presence and supporting PPC campaign on various platforms in order to reinforce the messaging and raise brand awareness for their program amongst their target audience. We developed custom targeting pay-per-click and digital advertising initiatives to help our client reach their goals.

    Social Media Management

    Here is just a sample of the customized targeted ads we have developed for the Facebook platform:

    Social Media AdvertisingSocial Media Advertising

    Social Media AdvertisingSocial Media Advertising

    Also, Mediaura has developed an internal application on Facebook that allows users to enter their zipcode and follow this process without having to leave the social media environment. This helps to raise conversion rates amongst users and ties-in with the clients supporting social media initiatives.

    Work With Mediaura On Your Digital Campaign

    Mediaura is a full-service digital advertising agency that allows your online initiatives to integrate and support one another - maximizing your ROI and optimizing your campaigns to the highest possible level. We work closely with our clients to help identify and achieve their goals, leveraging our expertise to take their advertising to the next level. We specialize in creating online advertising campaigns, social media management, and online brand awareness.

    If you'd like to learn more about how Mediaura can work for you, contact us today or give us a call at 502-554-9649 and one of our specialists will work with you on developing your next campaign.

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