The @mediaura team has been working hard to launch several new websites for our clients. Contact us to learn more about what we can do.
Mediaura is proud to announce the launch of our latest flash game, Cornballers! Developed for Long John Silvers, Cornballers features two LJS characters–Pip & Hobart–playable as basketballs. Choose your favorite hushpuppy and try to beat your high score within two minutes! Click here to play now!
Custom Facebook Game
Here is what it's like to play Cornballers:
When you click on the "Cornballers" logo to begin playing the game, you are taken to a landing screen.
You are then asked to choose which character, Pip or Hobart, you would like to play as during the game. Each character has its own unique voice and style.
If you're not quite sure what to do, we've created a list of easy-to-follow guidelines to explain how the games is played and scored.
Your goal is to aim your hushpuppy into the basket in order to score as many points as you can during the time given.
When you score a goal, the crowd cheers and either Pip or Hobart (whichever character is not being played) will cheer you on!
The goal is to score as many point as you can before the clock runs out.
Once you have completed your game, all you need to do is fill out the information in the field provided for your chance to win catering provided by Long John Silver's.
Social Media Branding
Pip & Hobart are two characters part of a large redesign and marketing campaign for Long John Silvers. Originally an online video series and comic strip, Long John Silvers wished to create an online game featuring the two hushpuppies. Hosted on Facebook, Cornballers is a flash game for all ages!
Click here to watch episodes of the Long John Silvers Hushpuppies Show or read the latest comic strip!
The new design of the Facebook News Feed presents bigger photos and links, including for advertisements, and allows users to see specialized streams focused on topics like music and posts by close friends. The changes are designed to address the company’s two most vital challenges: how to hold on to users at a time of competing, specialized social networks and how to draw more advertising dollars to please Wall Street.
The New Facebook Design
The design is essentially just an on-going newsfeed. The redesign is also a nod to the ubiquity of mobile devices, which a majority of Facebook’s one billion users worldwide use to log into their accounts.
The new design is also a lot "cleaner," taking into account the new Search Engine Optimization best practices of a minimal background (think, lots of white space) and high-contrast text/imagery. Pictures will show up bigger in the News Feed as well, an addition that is designed for mobile users. The reason the new News Feed emphasizes the importance of photographs, is because they are one of Facebook’s most underexploited assets. Mark Zuckerberg said that half of all News Feed posts are pictures, compared with about a quarter of all posts a year ago. Every day, 350 million pictures are uploaded to Facebook by individual users and brands.
Like pictures, videos are going to be displayed much larger as well.
And there will be larger images of maps and links to articles.
The new look is a nod to other social networks that are seeing viral growth, like Pinterest, which is built around large pictures.
Your events will now be displayed together.
The page navigation will be getting a new change as well; this new setup will allow you to jump between different versions of the News Feed as well; music, video, images, "all friends", etc. Users can switch over to specialized feeds that are focused on just the music they are interested in, or they can scroll through a feed that consists of posts from the pages of products and people they follow — a bit like Twitter.
This is what the "Friends" feed will look like.
This is how your "music" feed will appear.
An example of how your "photo" feed will be displayed within the new Facebook design.
Mobile Inspired Design
It undeniable that mobile devices are the future. Did you know that in most markets, smartphones outnumber PCs or that mobile users will soon outnumber those who access the Internet on their desktop? The benefit of this new Facebook design is that it is virtually identical on the desktop and on tablets and cellphones.
The design is cleaner, that is to say less cluttered and more consistent.
Here's a good before/after to show what I mean (old design compared to the new design):
Who knows how the user base will respond? They tend to initially react very negatively when changes are made to Facebook's designs. However, what they aren't saying is how beneficial these changes are going to be for their advertisers, and that is a lot. Bigger images, means more branding opportunities and more possibilites for your products to be shown to a mass market.
Mediaura helped KentuckyOne Health launch a new customized Social Media campaign to coincide with their new branding.
Social Media Management
Our designs were built following the KentuckyOne Health brand standards and based upon feedback given as to what their social media needs would be. They elected to focus on three areas of social media: Facebook, YouTube, and Twitter. For each social media platform, they wanted KentuckyOne Health branding and information presented in a uniform manner; font, color, imagery, etc.
Mediaura specializes in Social Media Managment, so we were happy to create custom pieces for our client.
Custom twitter backgrounds are a must if you plan to network using Twitter. Think of your custom twitter design as your online business card. It helps to convey a personalized approach to social media and illustrates to your followers that you are engaged on more than just a surface level.
For KentuckyOne Health, we designed a custom Twitter Header image that complimented their website's landing page.
We also made sure to format the background so that it would be visible on both newer/high resolution monitors as well as older models. This is important, because if there is valuable information present, and the background is not designed correctly - then some users may be unable to view it properly on their screen.
For the YouTube background, we decided to keep it as simple as possible, so as the background did not distract from the videos on display. The videos are tagged to help elevate their Search Engine Optimization, as well as provide the viewer with as much information as possible. KentuckyOne Health provides a wide variety of videos including commericals, informational talks, public announcements, health care best practices, etc.
Facebook & Custom Facebook Application Tabs
In addition to creating a custom Facebook Timeline Cover, we also built several custom Facebook tabs to provide the user with information directly from the page, eliminating the need to leave the Facebook environment to gain information such as: KentuckyOne Health general information, Service Lines provided, Location of facilities, videos, etc.
Why Custom Facebook Tabs Are Important
Tabs are more important than ever because:
- They were moved to prime real estate in the page right below the Cover Photo, what we now know as the “Favorites” section, making them more prominent.
- They got a lot more visual with the 111x74px graphic rather than the small favicon-like icon.
These 2 points turn Facebook Pages almost into a brand minisite, think of the “Favorites” section as the navigation bar on your website.
Custom "About Us" Facebook Tab
When the viewer clicks on the "About Us" custom Facebook tab, they are taken to a page that provides them with general information about KentuckyOne Health as well as a link to their main website if the viewer would like further info.
Custom "Service Lines" Facebook Tab
With such an array of services provided, we wanted the viewer to be able to obtain as much information about the Service Lines of KentuckyOne Health as possible. So we developed a custom Facebook tab that would not only list the Service Lines available; but also at which KentuckyOne Health location they would be found.
Custom "Locations" Facebook Tab
The third custom Facebook tab we created allows the viewer to gain information about the locations of various KentuckyOne Health facilities.
When the viewer selects a location they are provided with an overview of the facility, as well as a list of Key Services provided at that particular KentuckyOne Health location. On the left, we have integrated with Google Maps API to provide a map and the address, along with a link to the individual facility's website address.
Custom "Videos" Facebook Tab
The custom "Videos" Facebook tab serves a two-fold purpose. One, it provides the viewer with the latest videos uploaded to the KentuckyOne Health YouTube page. Secondly, the tab is designed to automatically populate the tab with the six most recent video uploads. This eliminates the needs for multiple uploads/updates on two-different social media platforms (YouTube and Facebook). Now all KentuckyOne Health has to do, is upload their videos to their YouTube account and they will show up automatically on their Facebook page as well.
The benefit to the viewer is, again, the KentuckyOne Health Facebook page becomes a one-stop destination for all of their informative needs; location, service lines, videos, etc. And with the frequent updated information that the custom Facebook tabs provide, it helps KentuckyOne Health show their viewers that they are heavily engaged in Social Media.
Custom Facebook Tabs For Your Business
If you would like to learn more about Mediaura's Social Media Management strategies, please visit our webste, or call today 502-554-9649. We are committed to providing the best, most afforable service for your Website Development and Social Media Management needs.
How The Online Piracy Alert System Affects You
In a new warning system launched Monday, Internet service providers will begin alerting users engaged in online piracy and possibly limit repeat offenders' Internet access.
Called the Copyright Alert System (CAS), it'll be adopted by five of the most popular service providers, including AT&T, Cablevision, Comcast, Time Warner Cable and Verizon.
It’s worth noting that the Copyright Alert System is not a law.
How It Will Work
Internet Service Providers (ISPs) will collaborate to monitor the Internet for users who download copyrighted material from websites such as BitTorrent or Utorrent.
Once a user is identified, the ISP will send a warning. There is a 3-tier system of warnings with two warnings per tier. After 6 warnings the user is blocked.
Categorizing the first two warnings as “educational alters”, the user will be informed that their online activity was logged.
Next come the “acknowledgement alerts” that will take over the user’s browser. A message will be displayed that outlines the user was “caught” wherein the user must acknowledge that they have received a warning.
Finally, the last 2 warnings are called “mitigation measures” because the ISP will withhold bandwidth from the user and/or block access to certain websites.
The ISP cannot disable the Internet completely; however the user’s ability to freely choose to go to any website will be severely impaired.
What If You’re Flagged?
Consumers whose accounts have been used to share copyrighted content over P2P networks illegally, or without authority, will receive alerts that are meant to educate rather than punish, and direct them to legal alternatives. ISPs have an option of modifying the provisions, but cannot terminate accounts as a mitigation measure.
The Center for Copyright Information says that they have worked hard to set up a program that is accurate, fair and protects consumer interests at every step in the process. For example, they retained a recognized technology expert, Stroz Friedberg, to evaluate the content community’s system (run by MarkMonitor) for identifying alleged infringement over peer-to-peer networks. MarkMonitor uses both trained professionals and automated processes to identify illegal downloading of whole movies, TV shows and musical recordings, and the system is designed to eliminate false positives.
Anyone who thinks they received an alert in error can request a review. There’s an arbitration process to challenge a warning — say if you in fact had the right to distribute the file or if the file falls under fair use — that costs $35; if you win the case, that fee gets reimbursed.
How Does This Affect You?
“We see 20-30 million infringements every day,” said Thomas Sehested, who is in charge of antipiracy services and technology at Mark Monitor. “Most people are unaware of how public everything they do online is. Whether they download illegal software or post to their Twitter page, a lot of people are unaware of how public it is, if you’re looking for it.”
Intellectual property is defined as:
- Geopolitical indicators
The RIAA and MPAA’s members tell Mark Monitor which shows, movies and songs to look for, and it then performs its monitoring magic and sends along shame lists to the ISPs.
In other words, CCI is hoping to teach people not to search for “free download of Walking Dead” or "Rhianna's new album torrent" and click on the first website that turns up, yet instead turn to Amazon or iTunes.
How You Can Protect Yourself
Most Internet users will never notice the Copyright Alert System — especially if they’ve locked their Wi-Fi networks. The content industry is gradually learning that making media easily available via legitimate channels — like iTunes, Netflix, and other mechanisms — is the best way to deter piracy. So, the simple way to avoid being dinged by the Copyright Alert System is to not engage in piracy or illegal file sharing.
Folks who do engage in file sharing — which is not in itself illegal — can take steps to protect themselves. Using encryption technologies in file-sharing client software probably won’t do much to protect users: Sure, ISPs won’t be able to peer into your traffic, but ISPs generally don’t want to peer into your traffic anyway.
However, other users of the file-sharing service will be able to see what you’re doing, and some of those users work for RIAA and MPAA. And they know how to work around things that claim to keep spying eyes off your file sharing.
Will It Work?
This remains to be seen. If the system is inaccurate or causes users to unfairly lose Internet access — particularly in areas where there’s little or no competition for Internet service — then the Copyright Alert System could become another major problem for the the content industry. Sort of like that time 83-year-old Gertrude Walton was sued for illegally sharing over 700 songs on peer-to-peer file-sharing networks in early 2005, under the username "smittenedkitten." The problem with the case, was that Gertrude Walton not only did not own a computer, or know how to use one, but had in fact died in December of 2004. There are some other pretty amusing lawsuits filed in the name of copyrights, and you can check out a few here.
To learn more about the Copyright Alert System click here.
If managed correctly, a solid design for your website can result in a healthy foundation for your business and your presence on the web. In this article we discuss why working with a professional website development team is important, and the hidden costs (financially and otherwise) that emerge as a consequence when you do not.
Some Fun Facts About Website Design
- The very first website was published in 1991 by Tim Berners-Lee.
- Flash was introduced by Macromedia in 1996.
- Dynamic design language PHP gained popularity with its PHP3 release in 1998.
- In the year 2000, Microsoft Internet Explorer 5 became the first web browser to achieve better than 99% support for CSS1.
- In 2008, mobile access to the Internet exceeded desktop access for the first time in history.
- Today, two thirds of cell phone users say they access the web/email from their device, and mobile devices now outnumber traditional PCs.
Basically, website design changes all the time.
The Evolution of Web Design
In August 1991, Tim Berners-Lee published the first website. It was a simple, text-based page with a dozen or so links. This website simply served to tell people what the World Wide Web was all about.
Why An Experienced Web Development Team Is Important
Now That We Know Programming Constantly Evolves, What Else Is There? Poor Design Bad Copywriting Programming flaws The size of the website / how long it takes to load Accessibility & Ease of use
A Good Design Helps SEO By: Making your site easy for search engines to crawl and index Helping visitors find what they need quickly and easily Giving your business a way to provide information for both customers and search engines Lowers the required budget for PPC or Search Engine Marketing
A Poor Design Affects SEO By: Making it more difficult for search engines to find and index the pages of your website Making it difficult for visitors to find what they are looking for Not presenting the right kind of content to visitors Increasing the budget required for PPC or Search Engine Marketing
Designing for print media is not the same as designing for the Internet
The size of your website / How long it takes to load
The number of pages your website has makes a difference
Copywriting, what you say and how you say it matters
Structure and Code Are Key
Accessibility and Ease of Use Are Important
Good Programming Maximizes Your Marketing Budget
Your Business Website Must Be Mobile Friendly
A high-quality website design that is visually appealing, easy to navigate, and properly coded/optimized is going to do wonders, not only for your SEO goals, but the overall growth of your business as well.
Sales Solutions - Mobile Applications
Recently, The Enterprise Group, in conjunction with GLI, presented a lecture series led by highly qualified marketing professionals. The week featured talks by Dawn Yankeelov, Dawn Geary of Mediaura and Taylor Trusty. From writing press releases to creating apps and understanding search, the presentations focused on the merits of having a strong web presence. Counsel was provided to the public in an open meeting format with formal presentations as well as a question and answer time for those in attendance.
I was very honored to have been invited to participate in this marvelous lecture series. As those in attendance could attest, I love talking about new technologies, especially mobile applications! My lecture covered a wide-variety of issues; from a basic introduction as to what defines a mobile application, all the way to a capabilities presentation on the various types of mobile applications out there. It was a wonderful opportunity to educate the audience on what the future holds, because that's exactly what we do on a daily basis for our clients at Mediaura. Our goal is to keep our clients on the forefront of the latest advancements in technology and to help them lower cost overhead through implementing new solutions.
I would like to offer a big "Thank You" to Biggs Tabler, GLI, and AAF-Louisville for not only coordinating this highly sought-after event, but for asking Mediaura to participate. It was a fantastic experience.
The wonderful team at Hatfield Media were also gracious enough to record the lecture series and make it available for download here.
If you were fortunate enough to have a ticket to the 2012 Dress For Success Suit & Salad luncheon that occurred on Thursday, Novermber 1st then you were given a copy of the "Walk A Mile In Her Shoes" brochure designed by Mediaura. The brochure was full of information regarding the lucheon events, the superb Dress For Success Louisville team, profiles of sucess stories, and advertisements from some of the largest companies in Louisville.
Mediaura has been a long-time supporter of Louisville's Dress For Sucess. We happily volunteer our services whenever that phone call or email from Cricket Nelson Hater comes through. Why? Because we have seen first-hand what a difference this non-profit makes, not only to people's lives, but to our community as a whole. So whether it's designing marketing and advertising materials, helping them with spreadsheets, or hiring sucess stories from their organization...we are with them every step of the way!
We would like to extend a very special "Thank You" to the Dress For Success Louisville team and congratulate them on another job well done!
What is HookahHQ?
Mediaura recently developed a mobile application for the HookahHQ team. It is a mobile applocation that delivers usable and practical information on all things hookah!
For those of you who are unfamiliar with hookah, it was developed in the 1500s in India where the physician Hakim Abu’l-Fath Gilani, at the court of the Mughal emperor Akbar. It was there that it became a social and cultural event that was tremendously popular amongst the wealthy.
In the middle east and Arab world, people smoke it as part of their culture and traditions. Social smoking is done with a single or double hose hookah, and sometimes even triple or quadruple hose hookahs in the forms of parties or small get-togethers are used. When the smoker is finished, either the hose is placed back on the table signifying that it is available, or it is handed from one user to the next, folded back on itself so that the mouthpiece is not pointing at the recipient.
Hookah HQ aims to give you complete, simple and non-biased information on all things hookah. After thousands of hookah bowls and many years of study, from the local hookah shops to the grey beards in Jerusalem, finally hookah is being treated with the respect cigars and wine have enjoyed. Make starting out with hookah easier - Learn what to look for in a good hookah bar, buying tips and goals, setting up a pipe, cleaning, and everything else a hookah beginner need to know to have the best experience.
For the smoking pros too- more than just countless Shisha and Coal reviews, learn the pros and cons of each brand and specific directions on getting the perfect experience for each one in any situation.
Why Make An App?
Over 200 new hookah cafés open for business every year, most of them targeted at young adult and located near college campuses or cities with large Middle-Eastern communities. According to a 2011 study, 40.3 percent of college and university students surveyed had tried using a hookah. This audience is extremely tech-centric and savvy.
Features on the App
The app is designed to help new users become familiar with the components used in hookah and for the more advanced user there is background information such as a the science of hookah and the different types of brands.
- Getting Started Using Your Hookah
- Components of a Hookah
- Advanced Users (science, pipe brands, vase supplements)
- Reviews (tobacco brands)
- Troubleshoot (for problems with your Hookah pipe)
The HookahHQ team has been super enthusiastic with the reviews the app has received from their audience and the mobile app community.
The 5-star reviewed app has downloaders leaving comments such as: "With hookah being as popular as it is, I can't believe it took so long to find an app like this. It has great tips for newbies and veteran hookah users alike. Great advanced tips and great reviews on a number of hookah essentials."
Mediaura was recently announced as a winner of the 2012 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility.
The 2012 Sloan Awards for Business Excellence in Workplace Flexibility honor companies that successfully used flexibility in 2011 to meet both employer and employee goals. This is the first award of its kind to validate companies' performance, programs, and policies with employee input, differentiating it from any other current award. A rigorous application and scoring process was developed to select honorees for the award. The assessment used to determine the Sloan Award winners is based on the National Study of Employers (NSE) as administered by the Families and Work Institute (FWI). Sloan Award recipients are employers who offer flexibility programs, policies, and practices that are equal to or above the national average from this study and also have employee verification that these are carried out effectively in the organization.
The Mediaura Team works hard, very hard, and our innovative approach to employee autonomy and workplace flexibility is truly ground-breaking. We've been honored to speak to Human Resources groups, present at the GLI Talent Attraction Forum, and a various other groups about our program. The logic behind our program is simple, our employees health and well-being comes first; because happy and healthy employees are far more effective at getting the job done right!
The Awards Presentation
The 2012 Awards presentation was held at the St. Charles Exchange and it was quite a wonderful venue for this event.
Congratulations to all of our fellow nominees and winners!
"Until one has loved an animal, a part of one's soul remains unawakened."
- Anatole France
Kentucky Humane Society
Mediaura was recently invited by one of our newest clients, The Kentucky Humane Society, to take a tour of its magnificent headquarters.
KHS is the oldest animal agency in Kentucky and the largest animal welfare organization in the state. As a private, non-profit animal welfare agency, KHS finds loving homes for more than 6,000 cats and dogs a year.
For more than 125 years, KHS has been providing shelter, food and medical care for thousands of unwanted animals each year. Thanks to the community’s continued support, we’re making Louisville and its surrounding areas a better place for our four-legged friends and the people who love them.
And just how important is the Kentucky Humane Society to our community (not just the animals)? Today we learned that one cat, if left unspayed and all of its litter is left unspayed...that one cat, in seven years, can have helped to produce more than 420,000 cats!
Support A Local Non-Profit
Mediaura is a company that is wholly committed to our community, and we are excited to begin working with the Kentucky Humane Society on a variety of upcoming projects. The entire staff of workers and volunteers at the KY Humane Society is second-to-none. Their passion and drive towards their mission and goals is infectious and we are excited to do whatever we can to help them to not only achieve their dreams, but excel further past them.
KHS is also more than just a local charity, it is continually setting the bar for not only other Animal Welfare facilities, but other non-profits and charities as well. The Kentucky Humane Society has been named one of the nation's "Top 10 Most Fiscally Responsible Charities" by Worth Magazine and Charity Navigator. They are serious about making a difference!
Kentucky Humane Society Headquarters
When we first arrive to their facility at 241 Steedly Drive, we were struck by what a lovely campus it actually was. When one thinks "Animal Shelter" they don't often imagine pristine surroundings, state-of-the-art facilities, or manicured grounds for animals to recover and play on - but that's exactly what KHS has to offer. Considering that a large percentage of animals that come in to their facility are strays, abandoned, or neglected animals - The Kentucky Humane Society does a wonderful job of getting their lives "back on track."
The Pet Tales tour of the facility began with Andrea Blair, Director of Communications for KHS, talking about the KY Humane Society's mission and variety of programs. She spoke about the impact that the Kentucky Humane Society has had, not only on animals, but the State of Kentucky overall. She highlighted the signifcant need for its continuing mission and helped to raise awareness for the programs offered by the organization.
Panera Bread also donates lunch to the Pet Tales Tours, and as you can see, we really are animal lovers at Mediaura
The first animal that we met was Blue. He was a 4-month year old Pit Bull puppy whose owners had neglected him and he had been hit by a car. The accident left him with a broken femur and in desperate need of help. This is when the KY Humane Society took him in and not only helped make sure that he would recover, but they are also helping him find a new home. Although to be honest, after meeting him, they won't have much trouble! It's safe to say that everyone who had the chance to meet him wanted to take him home. Such a loving puppy and what a great success story!
The next dog we got to meet, and another KHS "alumni" made the room get a little teary-eyed. This adorable shih-tzu mix was abanoned one night at the Kentucky Humane Society. Quickly adopted by one of the staff, it was discovered that due to an ulcer in its eye, that it would unfortunately have to lose its eye. Unknown at the time, it was blind in its other "good" eye. So after the surgery the dog was left completely blind. The staff members stressed that if this animal had ended up at another facility, it would not have had the opportunities for care and adoption that KHS was able to offer it.
But how is this for a heart-warming story? Not only did that 10 year-old (now blind) dog make a recovery, but it also came out to demonstrate how it could do tricks as well!
Who says that you can't teach an old (blind) dog new tricks?
The staff then led us on a tour of the various areas of the Main Campus for the Kentucky Humane Society
The first area that we were taken to was "Admissions." This is where animals are brought in from various shelters around the state, Metro Animal Services, owners, or people who have found them.
These animals are brought in from a variety of conditions and sometimes unknown ones, so they are kept in a separate area where they are evaluated and treated. This helps keep any diseases or issues contained and away from the rest of the pet population. The life of a healthy, happy pet starts here!
Andrea then took us to talk to some of the veterinary staff about how important the Kentucky Humane Society is to the entire state of Kentucky. Did you know that they take in an average of 20-30 puppies (per visit!) from various shelters across the state? This helps other areas of Kentucky deal with animal control issues, and provides the chance at a new life for these animals.
After animals are processed, they are then evaluated by both the veterinary team and the animal behaviorists on staff. This allows the Kentucky Humane Society to observe the animals and decide what type of Forever Home would be appropriate for each animal.
The animals were so well-behaved and we learned that animal behaviorists work with them throughout the day to help them develop good habits and behavior.
The Kentucky Humane Society also takes the health and well-being of their animals quite seriously. They have even built a separate area for puppies that has artificial turf instead of grass. This is because artificial turf can be kept sterilized, therefore reducing the risk of disease or contagions that may harm puppies.
They also have a newly developed area for their adoptable cats. These social cats are kept in a room that provides them with an enviroment to "be cats." They can walk around freely, play with toys, interact with potential adopters, or as you can see...take a nap.
The Kentucky Humane Society, due to their large volume of intake, also has a wide-variety of breeds, sizes, and personalities of their animals. This grey cat, named Gertie, was absolutely beautiful.
Once they saw visitors, the animals began showing off their personalities a bit more.
For More Information About the Kentucky Humane Society
If you would like more information on the Kentucky Humane Society, whether for adoption or volunteering, please visit http://www.kyhumane.org
If you would like to donate to the Kentucky Humane Society, you can do so via their secure donation page located here.
Again, Mediaura would like to extend a special "Thanks" to the Kentucky Humane Society Staff, especially Andrea, for inviting our team members out for a tour of their wonderful facility. We are excited for everything to come, so make sure to keep visiting www.mediaura.com for further information on our projects together.