Tuesday, 20 October 2015 11:07

Welcome to the Team, Chris!

We'd like to take a moment to welcome our newest team member, Chris Sneed! Before joining our team, Chris has worked with a varied base of clients, from local businesses to Fortune 500 companies. He has over 15 years of experience developing web sites, computer applications and effective, easy-to-use Graphical User Interfaces, as well as complex levels of back-end integration and 10 plus years of experience in developing database systems. Chris has a passion for technology and he is almost as excited to be working with the Mediaura team as we are to have him here! Let's get to know a little more about Chris below!

1. You are stranded on a deserted island, what three things do you have with you and why?

My Kindle, a solar charger and enough Mt. Dew KickStart to keep me wired until the rescue boat arrives!

2. What is something people would be surprised to know about you?

That I enjoy writing, and have spent many years toiling over a YA novel that I have recently finished. Now onto editing…

3. Favorite Album?

Counting Crows - August & Everything After. It’s always on my playlist.

4. It's your last meal, what do you eat?

Sushi! A Yum Yum roll and wasabi, does it get any better than that?

5. Favorite Movie?

That is a tough one, I guess I would have to choose Star Wars. It is one of the first movies I remember seeing in the theatre as a kid.

6. Name one thing you can't live without.

My Kindle. I try to begin and end each day with reading.

7. How do you like to spend your free time?

With my family, playing games or watching movies. But, if I can sneak away, you will find me on the golf course.

8. If you could travel anywhere in the world, where would you go?

Scotland or to England to see Stonehenge. Something about stonework on that scale is intriguing.

9. Why did you want to be a programmer?

I think I’ve always been interested in solving a mystery. Programming allowed me the opportunity to find out why programs worked and more often than not, why they didn’t. Finding a bug in code always feels like the ending to a Scooby Doo cartoon, where you finally unmask the culprit. “I would have gotten away with it too, if not for you meddling kids.” - Software Bug

10. If you could have any superpower, what would it be and why?

The ability to control time. To be able to pause your day to get more done would be great, or to just fast forward through the mundane!

Tuesday, 29 September 2015 13:50

Mediaura Attends Long John Silver's Convention

This past weekend, Mediaura was honored to attend the 2015 Long John Silver’s Franchisee Convention in Chicago. As Long John Silver’s (LJS) digital partner, we sent our account services team to represent our company and show support to our client. Mediaura participated as a bronze sponsor and hosted the break sessions during the general session.

While at the expo, our team members were honored to meet the new leadership team at the LJS corporate office. Big names and a combined 150 years of experience make up their outstanding new team, giving us confidence that LJS is being steered in a very successful direction. Their presentation clearly stated their goals, missions, and how they plan to charter the waters of the Quick Service Restaurant (QSR) industry. The convention theme, “Mission: Gold Standard”, was derived from the infamous James Bond movies. “Mission: Gold Standard” plays on the notion that all pillars of the company will be held to the highest standard. Everything from operations, products, services and marketing will be improved, creating an overall better experience for their customers.

This was an engaging and encouraging convention for the franchisees, the corporate team, and all vendors that partner with LJS. Mediaura was pleased to attend and support our client and all of their efforts. We can’t wait to help roll out future digital initiatives and projects for the upcoming year with America’s Favorite Seafood Restaurant.

Let Mediaura Help You 

Let Mediaura utilize our award-winning knowledge to help take your marketing to the next level. Whether you're looking for website development, mobile applications, custom software, search engine optimization, digital marketing, social media management or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to take your company and organization into the future.

Friday, 18 September 2015 15:54

iOS 9 Update Essential Tips and Tricks

ios 9 text image

Apple has offered eight years of upgrades and over this span of time, we’ve come to expect certain things with iOS updates. New apps, different wallpaper, a couple marquee features and a host of minor speed and usability improvements give users plenty of reasons to hit the upgrade button. Downloading a new iOS release is like giving yourself a present; it's breathing new life into your iPhone or iPad.

The iOS 9 release has a lot of fun new things to explore, but unlike the features of most updates past, many are intuitive. ioS 9 is a so-called maintenance release; it’s all about making your iPhone easier to use by making the device smarter rather than rebuilding and adding to it. There are many small changes in iOS 9 rather than big ones, smoothing over the rough edges of iOS8 to be more coherent and navigable. So although there aren’t too many revolutionary changes, the usability tweaks of iOS 9 make your device feel like a truly polished operating system. Here are some of our favorite tips and tricks for the iOS 9 update.

Siri

The biggest change in the iOS 9 is Siri, who has become more powerful and seamlessly integrated into the UI than ever before. Siri is now the universal remote for your iPhone. It can now look through your photos and see what you’re looking at to help you remember or handle it later. Siri hasn’t always had the best reputation, but with iOS 9, it’s become the most efficient way to do almost anything on your iPhone.

Quick Select

Users can now quickly select a large amount of images or videos within the photo app by hitting the Select button in the top right of the screen then tapping and dragging across your chosen images. You can share the selected images, move them to another album or delete them. You can also hide selected images by tapping Share > Hide.

Wifi Assist

Anyone who is used to living in a house or working in a building with unreliable wifi will be overjoyed with this feature. Wifi Assist allows your iPhone to automatically juggle between a mobile data connection and wifi, depending on which one has the fastest connection at any given time. You can find Wifi Assist under Settings > Mobile Data.

Offline Viewing

Safari now has the ability to save a website as a PDF. Simply navigate to your chosen webpage, then tap the Share icon in the middle of the toolbar at the bottom of the display. In the second row of icons, there is now the option to Save PDF to iBooks, which save images and text ready for offline viewing.

Search Settings

Until now it hasn’t been easy to find the specific setting you need in order to accomplish certain tasks. Now, the new search settings dialog helps you find what you need – for example, type “privacy” and you’ll see all your privacy controls.

Predictive Music Intelligence

Apple as added a few predictive intelligence features to iOS 9, including getting to know your music taste. Using your preferred music app, Apple will learn your habits based on the time of day and your current location, and try to anticipate them. For example, if you plug your headphones into your iPhone every morning and launch Spotify on your way to work, your iPhone will add a quick-link to your chosen music app as soon as you attach your headphones.

Email Scribble

You can now draw, add annotations and hand draw your signature on email attachments, without leaving your mail app. Just tap and hold on an image or attachment to bring up the contextual menu. In the second row of options, there is a new option called Markup and Reply. Tap and you have a new menu that allows you to pick a color for your drawing, add text in a number of different fonts or hand draw your signature.

Low power mode

This feature is available in Settings > Battery and will reduce a whole range of settings, including ones you can’t access at anything other than a system level, in order to extend the battery life of your iOS device.

Notes App

New features include the ability to create folders, a new formatting toolbar and support for titles, sketches, links, Maps and more. This app has become much more useful and conveniently syncs across all your Macs and devices.

iCloud Drive

Apple is progressing toward making iCloud a real file system and the new iOS 9 iCloud Drive app reflects this, enabling you to explore the files you have stashed there on your home screen. Go to Settings > iCloud > iCloud Drive and turn the ‘Show on Home Screen’ toggle on. You may also email items you have saved in iCloud Drive from the mail app.

 

 

Tuesday, 08 September 2015 12:36

Facebook Boost Your Business Event

Last Friday, members of the Mediaura team attended the Facebook Boost Your Business Event to learn more about the best Facebook advertising techniques. This three-hour seminar was held at The Grand in New Albany, Indiana and the event served as a nice refresher, but also taught us a few new tricks and skills for creating a powerful Facebook advertising campaign, from building a plan to measuring results and optimization. As your digital partner, Mediaura can take your business’s Facebook presence to the next level and continue to keep your audience engaged through the power of social media management. Here are some of the crucial ways we can help your business thrive on Facebook.

Building a plan

Driving traffic to a website begins with some operational steps that will help improve the success of your ads on Facebook. It’s important to establish a strong presence first with a page chalk full of relative information about your business and by adding as many people you know as friends. This is the best way to immediately leverage your page. People are 35% more likely to click on an ad when one of their friends follows a page.

Next, what is your business trying to accomplish with their advertising? Do you want to drive people to your website or increase conversions? We know the right steps to take when helping you define your objectives and seeing them through. Once we’ve set up your page and decided on your advertising goals, it’s time to gather your creative assets. Great ads have compelling photos and text. At Mediaura we can help you capitalize on these features with the right images and the best content.

FB stage shot

Creating your ad

How can we reach the people who matter to your business and drive them to your website? Mediaura builds ads that generate sales on Facebook for our clients because we know what their ads should say, how they should look and where they need to be. Where your ad appears on Facebook is often just as important as what it says. Next, we will define your appropriate target audience and choose a bid strategy that is structured around your campaign goals. Are you seeking conversions, clicks, views or actions – such as wanting consumers to install your mobile app?

fb chairs

Measuring your results and optimizing

Once your ads are up and running, our social media team will consistently measure your ad performance and adjust any underperforming campaigns to improve results. We can analyze your numbers and visit page insights regularly to discover which types of posts are getting the most reach and engagement, check the performance of your ads and print out detailed reports for your business to stay in the know. Our team is skilled at optimizing ads through the right combination of words, images, audiences, placements and bid types. Beyond analyzing your numbers and adjusting ads, we can improve your targeting abilities through Facebook conversion tracking. This helps us measure the granular data needed to optimize your ads for specific goals.

fb kellie melissa

At Mediaura we can help you connect with your intended audience through Facebook advertising on any device they are using. To find out more about our social media management team or any of our services, please Contact Us or call Mediaura at (502) 554-9649 to get your digital presence in the right place.

 

 

 

 

 

 

 

Tuesday, 25 August 2015 14:46

Welcome to the Team Kaelin!

We are pleased to introduce you to the newest addition to our team, Kaelin MacDonald! Kaelin hails from Southern, Indiana and graduated from Indiana University Southeast in May with a BFA in Graphic Design. When she isn’t creating beautiful design work for Mediaura, she’s volunteering for Southern Indiana Animal Rescue. Basically Kaelin is pretty awesome and we think you should get to know more about her!

1.You are stranded on a deserted island, what three things do you have with you and why?

My husband for company, margarita machine and a boat to escape when we are done relaxing

2. What is something people would be surprised to know about you?

I am scared of ladybugs and monkeys.

3. Favorite Album?

Just like movies I like all kinds of music but the one that comes to mind is Circa Survive: On Letting Go.

4. It's your last meal, what do you eat?

My mom’s mac n cheese, sushi and iced tea

5. Favorite Movie?

I'm a HUGE movie lover so it's tough to pick one, lately I've been re-watching Interstellar, Gone Girl and Guardians of the Galaxy.

6. Name one thing you can't live without.

I can't live without sugary desserts, especially ice cream.

7. How do you like to spend your free time?

With my family, friends and my two dogs, Rocket and Zoey. Other than that I like to sketch, knit and try new things.

8. If you could travel anywhere in the world, where would you go?

Ireland / Scotland or Tokyo

9. Why did you want to be a designer?

It’s a great way to be creative and make others happy at the same time. So basically it doesn’t feel like work

10. If you could have any superpower, what would it be and why?

Mind reading, it would come in handy when meeting with clients :)

 

Friday, 21 August 2015 08:51

Welcome to the Team Joe!

Meet our new designer, Joe Vance! As Mediaura continues to grow, we are happy to announce this latest member to our design team. Joe will be a huge asset to our Digital Media team, working his creative magic to make custom website, branding and marketing designs for our clients. We are really excited to get to know him and think you should get to know him, too!

1.You are stranded on a deserted island, what three things do you have with you and why?

As much music and Mystery Science Theater 3000 as I can cram into an iPhone, a solar-powered charger (to keep the party going), and a large supply of coffee. I’ll figure out a way to make the coffee, trust me.

2. What is something people would be surprised to know about you?

That I’m a GRAMMY award-winning musician. My high-school’s band program was acknowledged as a GRAMMY Signature School Gold Award Winner, complete with a legitimate GRAMMY Award. There is, surely, a pretty awesome photo of me with the award floating around out there.

3. Favorite Album?

MTV Unplugged in New York by Nirvana. By a landslide.

4. It's your last meal, what do you eat?

Vegetable soup based on my grandmother’s recipe. It would bring to mind family, and if I’m gonna go out, I can at least go out with that comforting impression in mind.

5. Favorite Movie?

Pulp Fiction.

6. Name one thing you can't live without.

Music. Medicine heals the body, music heals the soul.

7. How do you like to spend your free time?

Soooo many things. ALL the things. Drawing, or make art/create in general. Discovering new music. Checking out live bands. Chilling out with people, drinking good beer. Exercise. Reading. Sports. Watching the worst horror movies imaginable.

8. If you could travel anywhere in the world, where would you go?

Italy and Japan. And, once I’m there? Good luck getting me out.

9. Why did you want to be a designer?

Well, at first, it was part of my plan to avoid the “starving artist” thing! But, the further I became immersed in it I found that I had an apparent knack for it. And, I enjoyed the way it allowed me to solve creative problems, which could serve a functional purpose AND incorporate traditional artistic media in the process.

10. If you could have any superpower, what would it be and why?

Probably something like atomic particle control. You could convert deserts and wastelands into sustainable land worth living upon…aid in hunger issues, etc. Or possibly healing. Basically, something that would allow me to help those who are suffering or less-fortunate. That would be rad, I think.

 

Thursday, 20 August 2015 10:02

Mediaura Receives Best Places To Work Award

This morning, Mediaura attended The 2015 Best Places to Work in Greater Louisville awards breakfast at The Olmsted to receive their award celebrating the areas best employers. According to the Business First website, the inaugural event highlighted the successful companies earning the distinction of Louisville’s top employers.

bptw

Why Mediaura?

When asked why exactly we deserve the title of Best Place to Work, our team members were quick to respond. The close-knit team at Mediaura works collaboratively on projects and everyone has an important role in the process. We’re always encouraged to learn something new, ask questions and voice our opinions.

team bptw

“At Mediaura, we strive to be a place that people want to work by tailoring our team, our policies, and client base to create a relaxed but highly productive work environment,” said Corey Capps, Director of Operations.

A relaxed workspace, flexible schedule, team meetings and creative team building exercises and games are just a few of the reasons that Mediaura is an amazing place to work. Most importantly, however, is that each employee is seen and treated as an irreplaceable, respected individual with something to bring to the table.

“It’s a company where every team member is important,” said Dawn Geary, Director of Digital Marketing. “You’re given a level of autonomy and responsibility that is rare in any organization.”

If you want to learn more about Mediaura, what we do and what we have to offer, please contact us or give us a call at (502) 554-9649.

Monday, 17 August 2015 15:33

Mediaura Named in Business First Fast 50

Last week, Louisville Business First announced 10 honorees a day, in random order, for their 2015 Fast 50 awards program and Mediaura was named in the final 10. According to the Business First website, this program celebrates the 50 fastest growing privately held companies in Greater Louisville.

Eligibility for the awards program required that nominees are independent, for-profit and privately held, have an average of at least $1 million in revenue for the three most recent years and have at least a three-year operating sales history.

How Mediaura Has Grown

In the past year, Mediaura has nearly doubled in size, from eight to 14 employees, with plans to extend our team to 50 members in the next three to five years.

Mediaura’s long-term goals are to be recognized as a national leader in digital marketing and advertising, a pioneer for helping launch startup technology companies and a reliable partner for organizations looking to grow their brand while maximizing their ROI. We plan on attracting top-level talent from around the country; our team has already established a presence in other markets starting with Orlando, Florida earlier this year.

“At Mediaura we strive to have the best work/life balance possible and it’s crucial that all of our employees get along,” said CEO Andrew Aebersold. “We can educate and grow people into experts, but we can’t make people get along. This helps with retention more than anything else.”

If you would like to learn more about our full-service digital agency and how we can benefit your business, please Contact Us or call Mediaura at (502) 554-9649 today.

Thursday, 06 August 2015 15:15

The Mellifluous Sound of Mediaura

Every month here at Mediaura, a team member is chosen to be the “Culture Czar.” This means during that particular month, they choose an activity that speaks to their interests or personality and share it with the rest of the team.

Our July Culture Czar is a huge fan of music, so he came up with the idea of each team member writing down their name along with some of their favorite bands and genres. We each chose a name at random and then were tasked with creating a Spotify playlist for that person based on their musical interests.

Once we received our personalized playlists, we were asked to choose one song from our individual lists that we liked the most. The result was a titanic playlist: a combination of the disparate yet intellectual sounds of Mediaura as a whole. Ms. New Booty just barely missed the cut.

BEHOLD, THE MELLIFLUOUS SOUND OF MEDIAURA:

(If the song links aren't working, blame Spotify. Press refresh and it should work.)

And just for fun, here is our playlist if it was a nonsensical paragraph:

Brother, we aren't opposed to wearing Sweatpants and Walking In the Sun. So Take Me Out and let's follow the Animal Tracks Down To the River To Pray. However, if you want some Entertainment, then Put Your Records On and Turn The Page Again! Let's listen to The Rake's Song - some New Americana Time Bomb music. I'M HUNGRY LIKE THE WOLF! 

Tuesday, 04 August 2015 16:15

Just Call Jack Website

Jack McCarty MAI, CPA, EA LLC contacted the team at Mediaura to launch a website for his business, Just Call Jack. Just Call Jack offers tax audit help, IRS tax representation and tax preparation in Kentucky.

McCarty wanted a simplistic site that was straight to the point and focused on his services and expertise in his field. Because he wasn’t previously on the web, we were in charge of creating a brand for his business that spoke to the quality of his services and knowledge of tax help. It was important to highlight Jack McCarty’s background, credentials and services. You can visit the Just Call Jack website here.

Just Call Jack Design

The design affects how quickly users are able to find what they’re looking for. We wanted to be sure that the user experience was seamless. If the user finds the experience difficult, it’s likely they will give up on the website quickly and move onto a competitors website. The Just Call Jack website design is easy to understand and navigate, and helps potential customers find just what they are looking for. The strong call to action to call is very important so that people take that next step forward.

The Just Call Jack website features:

  • A user-friendly aesthetic for desktop and mobile
  • Utilized color palette to leverage neutrals and accentuate calls-to-action
  • Customized hover effects
  • Animated GIFs
  • Quality user navigation and experience
  • The latest SEO best practices for design, programming and content

 Homepage

The homepage features a customized animated GIF and customized hover effects for the about, services and credentials boxes. When the user drags their mouse over each box, there are consise bullet points listing important information.

Jack main

Contact Page

Jack contact

Blog Page

We added a blog page that can be managed by the employees at Just Call Jack. This feature helps for SEO purposes and allows for any new or relative information to be added at any time. 

Jack_blog.png 

Mobile

just call jack mobile

Let Mediaura Help You 

Whether you need a brand new website or a redesign, we’ve got you covered. Mediaura also specializes in creating social media identities on various platforms, creating content, and formulating on-going SEO and PPC strategies. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be.

To find out more, please Contact Us or call Mediaura at (502) 554-9649

Let's Get Started



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