Facebook Advertising Tips For Small Business

Most people are aware of the social, personal side of Facebook. In fact, Facebook has more monthly users (1.32 billion) than India, the world’s second-most populous country at 1.24 billion, has people. However, what many businesses aren’t aware of or are unfamiliar with, are the advertising and marketing possibilities this platform has to offer them. This is especially true for small businesses that may not have the type of budget required for larger, national campaigns.

At Mediaura we routinely work with businesses of all types to leverage this social media platform to increase brand affinity and product awareness for organizations both big and small.

If your company is on the fence about the impact Facebook can have on your bottom-line or you don’t think it’s necessary for your brand to have a presence on social media, we’re here to change your mind – or at the very least begin the conversation.

Facebook Helps Customers Find You

Facebook is a proactive way to inform customers about your brand in an authentic way without interrupting their daily routine. Your page becomes an extension of your business, making it easy to share updates with people who matter the most – your clients and potential future consumers. It allows you to engage with people in their own social environment, both on desktop and mobile, in a genuine way. This type of interaction builds brand loyalty, because people see that they are able to interface with a company who cares and who reaches out to them for their business.

Having a Facebook page makes your brand:

  • Discoverable: When people search for you on Facebook, they'll be able to find you.

  • Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

  • Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

Facebook Helps You Identify Your Audience

Often we work with clients who think they know the identity of their clientele, but after capturing their analytics and reviewing the data with them, they discover a whole new demographic of people that are interested in their brand that they weren’t even aware of – or at the very least underestimated.

This can have a major impact on how your branding is positioned moving forward, allowing you to tailor your message to and entire new audience and expanding your growth.

Mediaura recently contracted with a new client who had previously only been advertising and sharing their message with the audience they knew they had based on traditional advertising methods. However, what they were not aware of is that their page was actually being viewed more frequently by an entirely separate segment of users. By expanding their targeted audience and composing unique messaging for this group, we were able to have a very significant impact on their ROI almost immediately.

Without Facebook and working with a digital marketing partner, they would have neglected the potential to tap into an entirely fresh demographic.

The team at Mediaura has been working with Facebook advertising for several years now, and our expert staff knows how to identify and target your audience, drilling down to identify the group most likely to convert to your goals.

Facebook Allows You to Maximize Your ImpactFacebook Advertising

One of the most competitive aspects of Facebook in terms of marketing for businesses is that it allows you to find out what’s working and what isn’t – before you go all in. With traditional media, a much more costly method of advertising, you are locked into an idea. Yet with social media advertising, you can run different ads or messages simultaneously and measure the user response to each one. Facebook also affords you the opportunity to optimize your campaign so that your budget is directed towards the ad that is performing the best.

With traditional marketing methods, at some point you kind of have to “go with your gut” and hope that something will work, but with Facebook advertising the hard facts are what inform our decisions. The team at Mediaura will look for trends in the analytics to help you develop more of the best performing content for your brand. This will help increase your ROI while maintaining the required budget necessary to achieve your objectives.

Facebook Allows You To Grow At A Pace You Can Afford

As we’ve previously discussed, traditional marketing methods are expensive. The average advertising cost for an inch of black and white advertising space in a newspaper is approximately $230-$400. And let’s face it, that ad may or not be seen by whomever is reading that paper, and how much of a lasting impact will it really have on the viewership?

If you were to take that same budget and apply it to a Facebook ad or a promoted post, you would have a full-color ad with text, going out to a highly targeted audience. Even better than that, you would have actual measurable results.

So while that newspaper may be able to give you an idea of their audience and who may see your ad, they won’t be able to tell you who did see your ad. Whereas with Facebook we would be able to inform you that for a budget of $300 – 72,367 unique users viewed your ad, 504 of those individuals immediately went to your website to view your product, at a cost of $0.59 per click.

As a business, especially a small business, this type of information couple with the ability to set your parameters (such as budget and audience) can have a massive payoff to the well-being and growth of your small business. It doesn’t require thousands of dollars upfront, instead it allows you to steadily increase your budget as your business grows, minimizing overhead costs.

Mediaura Can Help Your Business

The advertising team at Mediaura has been working in the digital realm for decades. No matter what your industry is, we can help leverage social media advertising on any platform: Facebook, Twitter, Instagram, etc. and make the most out of your budget.

As a company we are invested in seeing our clients succeed, because we know that when they grow their advertising capabilities increase as well. This is why our clients have been with us for years – we work to make sure their goals are not only met but are exceeded.

To learn what social media marketing can do for you, click here. If you would like to learn how Facebook or Social Media advertising could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Mediaura Recognized for Exemplary Workplace Practices

Mediaura has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business and employee success.

This prestigious award, part of the national When Work Works project administered by the Families and Work Institute (FWI) and the Society for Human Resource Management (SHRM), recognizes employers of all sizes and types in the [region or state] and across the country.

“We are a company comprised of team members who always go the extra mile for our clients,” said Andrew Aebersold, President/CEO of Mediaura “This is why we recogize the need to go the extra mile as a company for our team's well-being too.”

The award is the result of a rigorous assessment. Worksites must first qualify in the top 20% of the country based on a nationally representative sample of employers. Two-thirds of the evaluation of applicants comes from an employee survey. Applicants are evaluated on six research-based ingredients of an effective workplace: opportunities for learning; a culture of trust; work-life fit; supervisor support for work success; autonomy; and satisfaction with earnings, benefits and opportunities for advancement — all factors associated with employee health, well-being, and engagement.

“These employers are making work work in innovative and inspiring ways and set an example for employers both nationally and internationally,” said Ellen Galinsky, president of Families and Work Institute.

“The When Work Works Award recognizes organizations that foster a culture of workplace flexibility and effectiveness, which gives them a competitive advantage. Their practices set them apart from other organizations,” said Lisa Horn, director of SHRM’s Workplace Flexibility Initiative.

When Work Works is a national project that shares research results on what makes an effective and flexible workplace with the business community.

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Website Development – Why Responsive Designs Matter

With the rise in mobile browsing, making sure that you have a website that is viewable on technology such as tablets and smartphones is not just recommended, it’s imperative. If your website is not mobile-friendly and is lacking a responsive design, then you are going to be losing potential clients and consumers to the competition.

Much in the same way that a slow load time on a website will cause users to “bounce” or leave your website, a page that is not compatible with mobile will have them running for the hills. Your website should be built and designed specifically to enhance the user experience. Websites that are poorly designed are ones that try to fit the entire kitchen sink onto a single page, probably accented with some nonsensical animation thrown in for good measure too. Let’s be frank here, no one wants to see that. However, if your website is not responsive or mobile-friendly, I can promise you that no matter how much time and effort you’ve put into building a wonderful design, people aren’t going to look at it.

They simply can’t be bothered. Especially not when so many of your competitors have already made that call to embrace mobile.

So What Is Responsive Website Design?

Responsive website design is an approach aimed at crafting websites to provide an optimal viewing experience. That means they incorporate easy reading and navigation with a minimal amount of resizing, panning, or scrolling. All of the content, images and structure of your website stays the same no matter what type of device you are utilizing to browse the Internet.

When a user goes to a website on their desktop they will see the website in full view:

Website Development

With a responsive design, when a user accesses that same website through their mobile device, the website will automatically recognize this and retract to accommodate the smaller screen.

Website Development

All you need to really do to understand how prevalent mobile browsing is in the world today is to simply look around. Everywhere you go people are browsing, consulting, and utilizing their smartphones in some form or fashion. People use their mobile devices to view social media outlets, check emails, read product reviews, and even shop on the go.

Here are just a few facts in case you’re still wondering if a responsive design is right for you:

  • There are approximately 1.75 billion smartphone users worldwide 
  • 61% of the US population owns a smartphone
  • 4 out of 5 consumers use their smartphones to shop
  • 70% of mobile searches lead to online action within an hour

If that still doesn’t convince you, think about this, more people in the world own smartphones than have access to running water or own toothbrushes. Still don’t think mobile is here to stay?

Added Benefits of Responsive Designs

You may be thinking to yourself, “I have a website designed for desktop users and another website designed for mobile users.” That’s great! You’ve got your bases covered. However, for those who have yet to embrace mobile or who have websites in need of updating, responsive website design is perfect for you. It saves you the hassle of having to create and design two separate websites.

Another thing that is really important to your bottom line, is that Google actually prefers websites to have a responsive design. And in case you haven’t heard, they’re kind of a big deal. But why do they prefer it? Google finds that it more efficient for their bots to crawl the website and index and organize all of the content found online. This is because when your website has a responsive design Google bots only have to be concerned with one URL and the same code across all devices. If you are the type of business with a separate desktop website and a separate mobile website, the HTML and the URL will be different for each individual property.

So a responsive website design means that your website is going to have a better search ranking overall.

Website Development With Longevity For Your Business

Mediaura has experience in “retrofitting” websites for a responsive design, as well as Website Development from start-to-finish. To learn more about our website services, click here. If you would like to learn how mobile website development can benefit your business, contact us here or give us a call at 502-554-9649. A member of our team will be happy to assist you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Why You Need A Digital Agency

As you may already know not all advertising agencies are alike, and these days they are primarily divided into two camps: the Traditional Agency and the Digital Agency. While the differences between these two conventions may seem subtle, those discrepancies in today’s marketing climate can mean sink or swim for your business.

While the traditional agency still has a role to play in marketing, those without a strong digital division (or dedicated partner) are quickly becoming irrelevant. Call it “marketing Darwanism” but those who didn’t adapt or evolve have been doomed to falter. Those may seem like strong words, but they’re the truth. The last decade of marketing and advertising has been defined by technological innovation, and unfortunately most traditional agencies held fast to their culture, processes, and stagnant business models hoping that this was a fad that would pass or not affect their bottom line.

Just as radio, newspapers, television, and other forms of media have learned - they were sorely mistaken.

The Strength Of A Digital AgencyDigital Agency

Digital agencies leverage new and emerging technologies to help their client connect with new customers through these cutting-edge platforms. At its core, a digital agency is a sophisticated organization that creates relationships that possess depth and relevance with consumers by utilizing technological advancements in marketing.

Despite the fact that when most people hear the term digital agency they think “website design” a true full-service agency, such as Mediaura, does so much more. Quite often when we work with clients they are amazed at how much quantifiable information and behavioral facts about their consumers that we are able to provide for them. Our team is able to utilize a wide-variety of information, far beyond the capabilities of a traditional agency, to arm our clients with new insights they can use to increase sales and conversions.

Let’s use this example, if you were going to advertise your product or brand which method would you prefer?

A) An expensive static solution where your analytics will be given as an approximation of how many people saw your ad based on the estimated amount of traffic on a given day?

or

B) A less expensive, interactive work that highlights your brand and allows you to be provided with performance statistics such as the exact amount of individuals who saw your ad, their behavior after viewing your ad, the amount of calls/emails derived directly from your ad, as well as their demographic information such as gender, age, location, and household income.

Most clients prefer solution B, and that is the marketing edge that a digital agency can provide over traditional advertising methods. With digital marketing, every metric is measured. We can track the performance of specific keywords, locations, landing pages, and track them to conversions and sales for our clients.

The benefits of a digital agency aren’t simply about methodology. Advertising with a digital agency is much less expensive than traditional ad placements. This allows organizations of all sizes to benefit and become players in the marketing game.

Digital agencies have a wide-variety of devices the can employ to connect with your target audience, such as:

  • Personal Computers
  • Smartphones
  • Cellphones
  • Tablets
  • Gaming Consoles
  • …much more

Clients are also much more free in terms of the parameters of their ads with a digital marketing agency. It used to be that when you placed a billboard advertisement, you were stuck with one image for a defined amount of time. However, with a digital agency, your ad can run an hour, a day, a week, a month, etc.

Mediaura, A Digital Agency With Experience

What many clients find intimidating about digital advertising is that they simply don’t understand its full capabilities. Traditional advertising on the other hand has been around since the Roman Empire, and has been prevalent in the US since the Boston News-Letter printed a real estate ad.

This is why it is imperative to work with a digital agency with a solid track record of proven results. The digital agency landscape is populated with far too many unscrupulous individuals who think that a laptop and a rough idea of how the Internet works makes them qualified to run a business. Don’t throw your money (and it’s often a lot) to these fly-by-night companies.

Mediaura was awarded the Better Business Bureau Marketplace Ethics award for our fair practices. We work to educate our clients on their options, explaining to them every step of the way why a particular method is the best choice for them. We have a roster of loyal clients because we’ve worked hard to give them the results they deserve, because we know that when they succeed, we do too.

To learn more about our digital agency services, click here. If you would like to learn how digital advertising can benefit your business, contact us here or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Mobile Apps Are On The Rise

New reports released show that native app usage on smartphones is on the rise. The reports show that the time spent on a mobile device by the average US consumer has risen to 2 hours and 42 minutes per day. While on their mobile devices, apps commanded 86% of the average US mobile consumer’s time.

In other words, the average US consumer is spending approximately 2 hours and 19 minutes per day just on mobile apps.

Mobile Apps

Gaming applications continue to be the most popular, with 32% of the time spent on them. Meanwhile social and messaging apps (like Facebook), increased their share over the past year from 24% to 28%. Entertainment apps (think Youtube) and Utility applications maintained their positions from the previous year at 8% each, while productivity apps saw their shares climb from 2% to 4% of the overall time spent by users.

Mobile Apps

What Does This Mean For My Business?

This research is important for a few reasons. It shows us the importance of making it a point for your business to invest some resources into mobile; either mobile apps or a mobile-friendly web presence. Most importantly however, from a business standpoint it illustrates the continued accession of Facebook into the digital marketing landscape.

Mobile Apps

Mobile ad spending is on pace to reach $31.45 billion in 2014, that is an increase of 75.1% from 2013. This accounts for nearly one-quarter of the total digital ad spending worldwide.

Facebook in particular is gaining a significant market share. While some organizations we’ve met with have initially seemed dubious to the strength of Facebook advertising, Mediaura has managed to make them believers of the platform’s penetration into the marketplace. When they see the impact that effective Facebook advertising can have on their brand, edging them out ahead of their competitors, they always want to know what more can be done.

For several of our clients, the development of mobile apps and focusing efforts on social media marketing (ex. Facebooks ads) has had a tremendous impact to their bottom-line. When done right, mobile apps not only engage users but also tie into an overall digital marketing campaign. It goes without saying that the more places you can positively interact with your targeted audience, the more impact your brand will have on them. The credibility that a mobile app and integrated marketing plan can have on your organization's brand is incredible. It's every marketeers dream scenario.

Are Mobile Apps Enough?

A mobile app that is developed and crafted for your consumer base can be an excellent source of ongoing revenue and brand awareness. The key is not to just build an app because you have that “everyone says I have to have one” mentality. Those apps are hollow and often fall flat with savvy consumers.

It sounds pretty simple, but unique apps that have a relevant purpose to your consumers are far more valuable than generic ones with no clear thought behind the design.

To stand out in the vast sea of apps, you need to partner with a digital company that not only has experience with mobile app development, but also has deep-seated knowledge concerning consumers’ social media behavior. At Mediaura, we work closely with our client to help to not only develop their mobile app across all platforms, but we also leverage our Internet expertise to help reap a strong online presence. It goes without saying that social networking channels are quite effective in terms of raising the visibility of the app and helping it pervade throughout the mobile app landscape.

Contact Mediaura Today

Mediaura has been able to transform our clients businesses through effective digital marketing and mobile app creation. Our leadership team has decades of experience marketing to consumers online and developing unique solutions for clients. No matter what your industry, our team works to identify the best solutions and platforms to allow your company to rise above the competition, without breaking the bank.

To learn more about our mobile app services, click here. If you would like to learn how a mobile app can benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Why you need Social Media Management

You may have heard the term “Social Media Management” being recommended to businesses and organizations these days, but are not quite sure what it means. While you’re probably familiar with how important word of mouth is in terms of marketing and branding for a company, think of social media as the amplifier. If someone has a good interaction with your brand, they might tell others about it; but if they have a negative experience these days, instead of telling one or two close friends, they are probably going to blast it to their hundreds (if not thousands) of followers and friends on various social network platforms.

This is where and why professional social media management becomes a crucial component of your marketing model.

Why Social Media Management Is Important

It’s always a bit startling how little attention and importance is placed on social media by brands of all sizes. As we’ve previously discussed here, social media is quite possibly the most important tool in your marketing arsenal, so why would you leave anything to chance?

Social media management helps you manage outbound and incoming online interactions, along with other marketing activities, in a professional and efficient manner. By representing your company in a positive and authentic way, social media management can build credibility and awareness for your brand across a myriad of social media platforms – reaching current and potential customers who may not be aware of developments or aspects of your organization.

Social Media Management helps you stay competitive in the marketplace. If you feel that social media is not relevant to your business model, think again. According to Nielsen’s 2012 annual social media report, the United States spent 121 billion minutes on social media sites in July 2012 alone. That’s 388 minutes — or 6-1/2 hours — per person.

In the U.S. individual spend approximately 20% of their time on personal computers liking, tweeting, pinning, whatever it is they do on social media, and 30% of their time on mobile devices doing the same.

In the last year people have increased time spent on Social Apps by 76% and the time people spent on Social Media on mobile devices grew by 24%. What this means is, that the more time people spend on social media, the more they become engaged in a brand. In fact, one in three social media users prefer to contact a company by Facebook or Twitter to comment or ask a question versus picking up their telephone.

Even more crucial to your organization’s bottom line, 65% of social media users use their preferred platforms to learn more about a company and 70% search for reviews and to get feedback on products, services, or brands from other consumers.

These days the Internet is more vital to the solvency of your brand than ever before.

But Why Do I Need a Professional?

Unfortunately many brands relegate their social media management to an intern or a junior member of the team. Listen, just because someone uses social media it does not mean that they are doing it right.

Your social media profile is an advertisement for your brand that is on 24/7, 365 days of the year, the last thing you want your brand to experience is an embarrassing or negative situation that could have easily have been prevented by someone with more experience navigation the milieu of the Internet. Remember folks, the Internet is forever, and a little investment into the proper management of your brand profile can keep you off of lists like these.

Professional social media management works to: Social Media Management

  • Enhance the visibility and credibility of your brand
  • Interface with consumers in a positive manner
  • Resolve any negative interactions without any last repercussions and ultimately leaving the client satisfied
  • Raise awareness of products, services, or changes with your brand
  • Protect your brand reputation
  • Leverage Digital Marketing to enhance ROI
  • Increase revenue and brand loyalty
  • …much more

We Can Help

Professional social media management, such as the services offered by Mediaura, allows your brand to shine in the best possible light. Our clients have been able to grow their businesses and branding profiles through our dedicated social media management services.

No matter what your industry, our team works to identify the best solutions and platforms to allow your company to rise above the competition, without breaking the bank.

To learn more about our social media management services, click here. If you would like to learn how social media management can help you out, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Welcome to the team Ben!

As the Mediaura team continues to grow, we've created some select Internship opportunities to allow students interested in Digital Marketing and Technology to get some "real world" experience. Ben Denison joins the Mediaura team before he leaves later in the fall to attend the Savannah College of Art & Design, where he looks to focus on game design. We're looking forward to all of the great things we'll be able to accomplish with him in the mean time!

1.You are stranded on a deserted island, what three things do you have with you and why?

A toothbrush, a guide on how to make toothpaste from island flora, and my retainer. Why? I watched Castaway and braces are expensive.

2. What is something people would be surprised to know about you?

I'm assuming you don't mean surprised in a way that makes someone upset, so I'll just say that Kay Sage is my historical crush.

3. Favorite Album? 

My taste in music varies from day to day. I stick around the same genres, but there's nothing that's consistently my favorite.

4. It's you last meal, what do you eat?

Hot damn, if it's my last meal the food is kind of secondary to who is at the table isn't it? That being said, I'd go for some fried rice and chicken tacos from Dragon King's Daughter in New Albany.

5. Favorite Movie?

Lilo and Stitch.

6. Name one thing you can't live without.

Lungs.

7. How do you like to spend your free time?

Drawing, daydreaming, programming, thinking of stuff I want to work on but will never get to.

8. If you could travel anywhere in the world, where would you go?

Zhangjiajie Nation Forest Park in China. That place is straight out of a fantasy setting.

9. Why game design?

I've been playing games since I was three and it pays better than a career in 2D animation.

10. If you could have any superpower, what would it be and why?

The ability to generate and manipulate electromagnetic force. It's pretty wide in scope. Every force that you can perceive is either gravitational or electromagnetic.

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Welcome to the team Jordan!

Jordan

Jordan is one of the latest programmers to join the expanding Mediaura team. He's funny and can hold his own with our rowdy team. We've had a great time getting to know him, and with his keen intellect, he's already helped to optimize project for our clients in innovative ways!

1. You're stranded on a deserted island, what three things do you have with you and why?

Table with e-books for entertainment, lighter to make fires, and seeds to plant for food.

2. What is something people would be surprised to learn about you?

I can juggle.

3. Favorite Album?

"The Wall" by Pink Floyd. It may sound cliche', but as a whole, I don't think any album comes close in terms of telling a story and conveying emotion.

4. It's your last meal, what do you eat?

16 oz. steak, medium-rare, enjoyed with a glass of merlot.

5. Favorite Movie?

Donnie Darko

6. Name one thing that you cannot live without.

My acoustic guitar.

7. How do you like to spend your free time?

I spend a lot of time making music, watching movies, and reading.

8. If you could travel anywhere in the world, where would you go?

I'd like to visit Norway for the landscapes.

9. Why programming?

Because it combines the analytical nature of logic/technology with the creative aspects of problem-solving.

10. If you could have any super power, what would it be and why?

Super Speed, because I'm chronically late for things.

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Welcome to the team Michael!

As Mediaura continues to grow, we're proud to announce the latest member to our programming team, Michael 'Koleslaw' Kolesar. Michael has hit the ground running, working on websites for clients such as Longhorn Steakhouse, Long John Silver's, and many more. He's brought a great energy to the office, and he can juggle!

1. You're stranded on a deserted island, what three things do you have with you and why?

I'm not an outdoorsman or a survivalist so those items better keep me alive a long time or I'm going to die. I need something like, a computer with a permanent satellite internet connection, a fully stocked house and a fully-staffed restaurant of some sort. No, I've never been camping, why do you ask?

2. What is something people would be surprised to learn about you?

Even though I've been doing web programming for several years, I left for a couple years and became a professional poker dealer. I dealt at the World Series of Poker in Las Vegas and everything! I've dealt to almost every well-known pro and I've dealt in cash games that had millions of dollars on the table. It was a lot of fun but now I'm back in the real world where people aren't all carrying around gangster rolls of hundred-dollar bills.

3. Favorite Album?

Jimmy Eat World - Clarity. I can listen to it over and over, it's very soothing to me. It brings up good memories of childhood.

4. It's your last meal, what do you eat?

Minute steak and brown gravy with mashed potatoes and canned peas. Also, a side of White Castles and a bowl of coconut ice cream from Havana Rumba.

5. Favorite Movie?

Grosse Pointe Blank. Absolutely perfect. Great cast, fun plot, quotable lines, everything I look for in a movie. The love story is a bit tacked on, but the rest of it makes up for it in spades. Ghostbusters is a close second.

6. Name one thing that you cannot live without.

Other than obvious, sarcastic answers, food, water, air, I can't really think of anything. I don't own anything that can't be replaced. Material possessions are nice, but they're not the end-all, be-all answer to everything.

7. How do you like to spend your free time?

Video games, board games and poker. I've been playing a lot of Hearthstone right now.

8. If you could travel anywhere in the world, where would you go?

I've heard the Guinness in Dublin makes the Guinness in America unacceptable. I'd like to experience that.

9. Why programming?

I've always been a computer guy ever since I had my Commodore 64 back in the day. I taught myself BASIC and wrote my own stupid little programs. It was a lot of fun and when I found out you could do things like that and get paid for it, I was hooked.

10. If you could have any super power, what would it be and why?

I'm going to have to rip off the answer I heard from a Cracked video because it's too good. The best super power is the "Zach Morris Time Out" from Saved by the Bell. You have the ability to stop time, adjust things as you see fit, and then start time back up again. The only side affect anyone else would be able to see would be everything always just seemed to go right for you.

An alternate answer would be Purple Man's power from the Marvel universe: he has the ability to basically mind control everyone into doing what he wants. Wow, that makes me sound kinda evil. Oh well, I stand by it.

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Welcome to the team Jessica!

Jessica Porter

As Mediaura continues to grow, we're proud to announce the latest member to our design team, Jessica Porter. Jessica has been a fantastic asset to our Digital Media team, creating custom website, branding, and marketing designs for our clients. The entire team has had a great time getting to know Jessica and now it is your turn!

1. You're stranded on a deserted island, what three things do you have with you and why?

A pocket knife and a large sheet of thick plastic for physical survival, and books for mental survival. I think I would go out of my mind without the books.

2. What is something people would be surprised to learn about you?

This is a tough question! I guess that people who don't know me would probably assume I am kind of a girly girl but I am actually a tomboy. I love camping and hiking. I am the kind of girl who isn't afraid to catch a snake or a spider.

(in other words, call Jessica the next time you need a spider removed from your house)

3. Favorite Album?

It is so hard to choose just one because I love music, but I would have to say right now I am still so infatuated with Father John Misty's "Fear Fun". Such a great album. I love that psychedelic folk rock sound. He also is such a great performer. I saw him twice here in Louisville and it was a great show.

4. It's your last meal, what do you eat?

I love almost all food. For my last meal I would have to say a really green salad with lots of different veggies, some sushi, tacos with extra cilantro, and ice-cream… and probably some hot wings too. (laughter)

5. Favorite Movie?

I can't think of just one. I Love You Man because Paul Rudd is hilarious, Real Genius because 80's Val Kilmer is the man, 28 Days Later because it is one of my favorite Zombie apocalypse movies, and Twilight…. Just kidding about the Twilight (more laughter).

6. Name one thing that you cannot live without.

I guess if we are talking "things" I would say camera, however if people are included I would say my cute husband Brad.

7. How do you like to spend your free time?

I love tv and movies. I also love photography, design, DIY projects, and hiking.

8. If you could travel anywhere in the world, where would you go?

There are so many places I would love to see. My interests are always in the natural wonders of the world so it would be something like the northern lights in Alaska or the mountains in New Zealand.

9. Why design?

I love design because it is a great creative outlet. I love looking at well-designed things and the opposite frustrates me. I have always been interested in art from a young age so design just felt natural.

10. If you could have any super power, what would it be and why?

Teleportation. I can think of so many great uses for this. It would be amazing to see the world with just the blink of an eye.

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