As the Mediaura team continues to grow, we've created some select Internship opportunities to allow students interested in Digital Marketing and Technology to get some "real world" experience. Ben Denison joins the Mediaura team before he leaves later in the fall to attend the Savannah College of Art & Design, where he looks to focus on game design. We're looking forward to all of the great things we'll be able to accomplish with him in the mean time!

1.You are stranded on a deserted island, what three things do you have with you and why?

A toothbrush, a guide on how to make toothpaste from island flora, and my retainer. Why? I watched Castaway and braces are expensive.

2. What is something people would be surprised to know about you?

I'm assuming you don't mean surprised in a way that makes someone upset, so I'll just say that Kay Sage is my historical crush.

3. Favorite Album? 

My taste in music varies from day to day. I stick around the same genres, but there's nothing that's consistently my favorite.

4. It's you last meal, what do you eat?

Hot damn, if it's my last meal the food is kind of secondary to who is at the table isn't it? That being said, I'd go for some fried rice and chicken tacos from Dragon King's Daughter in New Albany.

5. Favorite Movie?

Lilo and Stitch.

6. Name one thing you can't live without.


7. How do you like to spend your free time?

Drawing, daydreaming, programming, thinking of stuff I want to work on but will never get to.

8. If you could travel anywhere in the world, where would you go?

Zhangjiajie Nation Forest Park in China. That place is straight out of a fantasy setting.

9. Why game design?

I've been playing games since I was three and it pays better than a career in 2D animation.

10. If you could have any superpower, what would it be and why?

The ability to generate and manipulate electromagnetic force. It's pretty wide in scope. Every force that you can perceive is either gravitational or electromagnetic.


Jordan is one of the latest programmers to join the expanding Mediaura team. He's funny and can hold his own with our rowdy team. We've had a great time getting to know him, and with his keen intellect, he's already helped to optimize project for our clients in innovative ways!

1. You're stranded on a deserted island, what three things do you have with you and why?

Table with e-books for entertainment, lighter to make fires, and seeds to plant for food.

2. What is something people would be surprised to learn about you?

I can juggle.

3. Favorite Album?

"The Wall" by Pink Floyd. It may sound cliche', but as a whole, I don't think any album comes close in terms of telling a story and conveying emotion.

4. It's your last meal, what do you eat?

16 oz. steak, medium-rare, enjoyed with a glass of merlot.

5. Favorite Movie?

Donnie Darko

6. Name one thing that you cannot live without.

My acoustic guitar.

7. How do you like to spend your free time?

I spend a lot of time making music, watching movies, and reading.

8. If you could travel anywhere in the world, where would you go?

I'd like to visit Norway for the landscapes.

9. Why programming?

Because it combines the analytical nature of logic/technology with the creative aspects of problem-solving.

10. If you could have any super power, what would it be and why?

Super Speed, because I'm chronically late for things.

Michael K

As Mediaura continues to grow, we're proud to announce the latest member to our programming team, Michael 'Koleslaw' Kolesar. Michael has hit the ground running, working on websites for clients such as Longhorn Steakhouse, Long John Silver's, and many more. He's brought a great energy to the office, and he can juggle!

1. You're stranded on a deserted island, what three things do you have with you and why?

I'm not an outdoorsman or a survivalist so those items better keep me alive a long time or I'm going to die. I need something like, a computer with a permanent satellite internet connection, a fully stocked house and a fully-staffed restaurant of some sort. No, I've never been camping, why do you ask?

2. What is something people would be surprised to learn about you?

Even though I've been doing web programming for several years, I left for a couple years and became a professional poker dealer. I dealt at the World Series of Poker in Las Vegas and everything! I've dealt to almost every well-known pro and I've dealt in cash games that had millions of dollars on the table. It was a lot of fun but now I'm back in the real world where people aren't all carrying around gangster rolls of hundred-dollar bills.

3. Favorite Album?

Jimmy Eat World - Clarity. I can listen to it over and over, it's very soothing to me. It brings up good memories of childhood.

4. It's your last meal, what do you eat?

Minute steak and brown gravy with mashed potatoes and canned peas. Also, a side of White Castles and a bowl of coconut ice cream from Havana Rumba.

5. Favorite Movie?

Grosse Pointe Blank. Absolutely perfect. Great cast, fun plot, quotable lines, everything I look for in a movie. The love story is a bit tacked on, but the rest of it makes up for it in spades. Ghostbusters is a close second.

6. Name one thing that you cannot live without.

Other than obvious, sarcastic answers, food, water, air, I can't really think of anything. I don't own anything that can't be replaced. Material possessions are nice, but they're not the end-all, be-all answer to everything.

7. How do you like to spend your free time?

Video games, board games and poker. I've been playing a lot of Hearthstone right now.

8. If you could travel anywhere in the world, where would you go?

I've heard the Guinness in Dublin makes the Guinness in America unacceptable. I'd like to experience that.

9. Why programming?

I've always been a computer guy ever since I had my Commodore 64 back in the day. I taught myself BASIC and wrote my own stupid little programs. It was a lot of fun and when I found out you could do things like that and get paid for it, I was hooked.

10. If you could have any super power, what would it be and why?

I'm going to have to rip off the answer I heard from a Cracked video because it's too good. The best super power is the "Zach Morris Time Out" from Saved by the Bell. You have the ability to stop time, adjust things as you see fit, and then start time back up again. The only side affect anyone else would be able to see would be everything always just seemed to go right for you.

An alternate answer would be Purple Man's power from the Marvel universe: he has the ability to basically mind control everyone into doing what he wants. Wow, that makes me sound kinda evil. Oh well, I stand by it.

Jessica Porter

As Mediaura continues to grow, we're proud to announce the latest member to our design team, Jessica Porter. Jessica has been a fantastic asset to our Digital Media team, creating custom website, branding, and marketing designs for our clients. The entire team has had a great time getting to know Jessica and now it is your turn!

1. You're stranded on a deserted island, what three things do you have with you and why?

A pocket knife and a large sheet of thick plastic for physical survival, and books for mental survival. I think I would go out of my mind without the books.

2. What is something people would be surprised to learn about you?

This is a tough question! I guess that people who don't know me would probably assume I am kind of a girly girl but I am actually a tomboy. I love camping and hiking. I am the kind of girl who isn't afraid to catch a snake or a spider.

(in other words, call Jessica the next time you need a spider removed from your house)

3. Favorite Album?

It is so hard to choose just one because I love music, but I would have to say right now I am still so infatuated with Father John Misty's "Fear Fun". Such a great album. I love that psychedelic folk rock sound. He also is such a great performer. I saw him twice here in Louisville and it was a great show.

4. It's your last meal, what do you eat?

I love almost all food. For my last meal I would have to say a really green salad with lots of different veggies, some sushi, tacos with extra cilantro, and ice-cream… and probably some hot wings too. (laughter)

5. Favorite Movie?

I can't think of just one. I Love You Man because Paul Rudd is hilarious, Real Genius because 80's Val Kilmer is the man, 28 Days Later because it is one of my favorite Zombie apocalypse movies, and Twilight…. Just kidding about the Twilight (more laughter).

6. Name one thing that you cannot live without.

I guess if we are talking "things" I would say camera, however if people are included I would say my cute husband Brad.

7. How do you like to spend your free time?

I love tv and movies. I also love photography, design, DIY projects, and hiking.

8. If you could travel anywhere in the world, where would you go?

There are so many places I would love to see. My interests are always in the natural wonders of the world so it would be something like the northern lights in Alaska or the mountains in New Zealand.

9. Why design?

I love design because it is a great creative outlet. I love looking at well-designed things and the opposite frustrates me. I have always been interested in art from a young age so design just felt natural.

10. If you could have any super power, what would it be and why?

Teleportation. I can think of so many great uses for this. It would be amazing to see the world with just the blink of an eye.

Louisville, Kentucky's digital agency Mediaura, has been working with the prestigous healthcare organization, The Meadows, to launch their latest program, Gentle Path at The Meadows.

What is Gentle Path at The Meadows?

Located on a 35-acre campus, 50 miles northwest of Phoenix, Gentle Path at The Meadows offers a serene and private setting for patients to undergo a variety of therapies including:

  • Small Group Sessions
  • Family Week
  • EMDR
  • Somatic Experiencing® (SE)
  • Equine Therapy
  • Expressive Arts
  • Nutrition Consultation
  • Spirituality Counseling
  • Wellness/Holistic Counseling
  • Yoga, Tai Chi and Acupuncture
  • 12-step Model Meditation

Dr. Patrick Carnes, Founder of Gentle Path at The Meadows, is a world-renowned speaker and author on sex addiction and treatment. Dr. Carnes is the primary architect of the Gentle Path program for the treatment of sexual and multiple addictive disorders. He is the author of Out of the Shadows: Understanding Sexual Addiction, the first work designed to help addicts deal with their sexual compulsions and to examine the tangled web of trauma, love, addictive sex, hate, and fear often found in family relationships. Dr. Carnes pioneered the founding of the International Institute for Trauma and Addiction Professionals (IITAP), which specializes in training Certified Sex Addiction Therapists.

The Gentle Path at The Meadows program is designed to quick-start the recovery process, teach valuable life skills and uncover the underlying causes that often contribute to the patient’s addiction.

Hospital Website Design

Mediaura worked with the marketing and design team of Gentle Path at the Meadows to launch a website that not only provides an invaluable program overview to prospective patients, but it also offers a wealth of resources and information to referring physicians.

Gentle Path at The Meadows website is designed to help viewers gain a better understanding of the complexities of Sex Addiction.

Digital Marketing Agency

Viewers are able to navigate through the pages with the aid of a main navigation area on the left, and an interior page menu on the top right.

Website Development

The website has also been built to adjust to screen for mobile-friendly viewing and accomodate the size of various monitors.

Mobile Website

Each page has been designed to reflect images from the program, the facility, and to provide in-depth information regarding the various aspects of the Gentle Path program at The Meadows.

Website Development

While Gentle Path at The Meadows has been developed to address Sex Addiction, patients of the program participant in proven treatment therapies designed to help them return to life at home.

Website Development

The Gentle Path at The Meadows program is designed to quick-start the recovery process, teach valuable life skills and uncover the underlying causes that often contribute to the patient’s addiction. Gentle Path at The Meadows accomplishes this through:

  • Individual and Group Therapy
  • 12-Step Work
  • EMDR
  • Somatic Experiencing®
  • Cognitive Behavioral Therapy (CBT)
  • Expressive Arts Therapy
  • Psycho-Educational Lectures
  • Sensorimotor Psychotherapy
  • Equine Assisted Psychotherapy

Website Design

Website Development

The website has been designed to help answer any questions that patients, physicians, or family members may have regarding Sex Addiction or treatment options available from Gentle Path at The Meadows. The goal was to have the website be a resource for anyone looking for more information about the world-renowned work of Dr. Patrick Carnes, The Meadows, or the Gentle Path program.

Website Design

During the week-long Family Program, Gentle Path at The Meadows will provide approximately 30 hours of interactive psychoeducation and activities specifically designed to address the issues faced by family members and significant others of sex addicts.

Digital Agency

Their holistic treatment approach sets Gentle Path at The Meadows apart from other treatment facilities. They help patients recover from childhood relational trauma by giving them the tools needed to address symptoms of root trauma in their adult lives.


Mediaura has also placed a contact form and information on every page of the website. This allows patients or referring professionals to very easily seek out more information without navigating multiple pages of the website.

Website Development

Gentle Path at The Meadows places imperative value on their patients' confidentiality. The Meadows and all associates at all locations value their patients and respects their right to privacy.

Healthcare Website Development

Mediaura works with a large number of hospital and healthcare facilities. We work with organizations to develop engaging, easy-to-navigate websites built on a content-management-system (CMS) that will allow their website to grow along with the company. Our team members work to train and educate our clients in best practices as well as managing their website (whether they elect to do so themselves or not). We feel that a client that better understands their digital properties will be able to make more informed decisions regarding their online presence.

When Mediaura began our partnership with The Meadows they had one main program and were in the initial stages of growing their second. In a year's time, we have been able to help grow their brand into 4 separate programs through a combined approach of:

  • Social Media Management
  • Social Media Marketing
  • Website Development
  • Search Engine Optimization
  • PPC (Google, Yahoo, Bing, etc)
  • Targeted Marketing
  • Copywriting
  • Secure Website Hosting
  • ...much more

The award-winning Mediaura team is happy to show you what a positive investment effective Digital Marketing endeavors can have on your company's bottom line.

Contact Mediaura Today

To learn more about how Mediaura can help grow your organization - either through cutting-edge marketing practices, website design, or secure hosting measures, contact us today. A member of our team will be happy to assist you.

To learn more about Gentle Path at The Meadows, please visit their website:

One of Mediaura most recently completed projects is the new website for Dr. Eve Grodnitzky.

About Eve Grodnitzky

Psychologist by training – and an author, executive educator and professional speaker by choice. After obtaining her Ph.D. in Social Psychology, she spent more than a decade working with several research and consulting organizations, partnering with Fortune 500 and Global 1000 organizations on issues such as leadership development, performance management, employee engagement, and the attraction and retention of high-potential employees.

She is also author of the book, "Click: The Art + Science of Getting From Impasse to Insight" that is available now from Amazon.

Some of her clients include:

  • AAA
  • Air New Zealand
  • Allstate
  • Bloomberg
  • The Coca-Cola Company
  • Department of Homeland Security
  • Ford Motor
  • General Motors
  • Harley-Davidson Motor Company
  • Harvard University
  • Hewlett-Packard IBM
  • Johnson & Johnson
  • Kraft Foods
  • McDonald’s
  • Microsoft
  • PepsiCo
  • PG&E
  • Royal Bank of Canada
  • U.S. Postal Service
  • United Parcel Service
  • The United States Navy
  • Walgreens
  • The Walt Disney Company 
  • ....many more

The Website

Working closely with Eve, we designed a website that would showcase her travels, her professionalism, and her unique identity/voice. The website also needed to provide potential clients with information about who she is, her process, and how they can contact her to arrange for services.

Website Design

The image above illustrates the home page of the website.

The homepage provides users with easy-to-use navigation, along with custom modules for content. Our goal was to provide users with the most efficient navigation to content possible.

Website Design

As you can see in the image above, the drop-down menu was designed in such a way that it provides a synopsis of the categories along with a correlating image. This was developed in order to provide as much information to the viewer during their visit to the page.

Website Development

Each page has its own custom header design. The images used can be easily updated, allowing for the website to continually be "refreshed" and kept relevant for Eve and her travels.

Louisville Web Design

As an author, it was important for Eve to have an area of the website to showcase her latest book "Click: The Art + Science of Getting From Impasse to Insight" and a link to purchase it on Amazon. We also provided the viewer with further details about the book through custom copy.

Louisville Website Design

As a professional speaker, Eve wanted to be able to provide potential clients with an overview of her programs. Each of these sections opens to a page with further information and a break-down of details about programs, resources necessary, reviews from clients, and how to book her to speak.

Website Design

The image above illustrates the "contact" portion of the website.

Website Design

Mediaura also worked to develop a blog area for her website, along with areas for viewers to share content on their social media or via email. The blog allows users to follow Eve on her adventures and obtain valuable insight, advice and information from her as she reflects on her journey.

Web Design

Everyone loves "cool stuff" right? In this area, Eve shares with the viewer her ever-growing collection of favorite things. Each book cover is hyperlinked to the corresponding page on Amazon to make purchasing her recommendations that much easier.

Mobile web design

Her website has also been built to display on mobile devices, allowing a larger audience reach. No website should be built without taking mobile-viewing into account.

Contact Mediaura

If you would like more information on website design, content management systems, hosting, or website development - give us a call! We can be reached at 502-554-9649 or This email address is being protected from spambots. You need JavaScript enabled to view it.


Louisville Web Design


Louisville Award Program Honors the Achievement

LOUISVILLE December 3, 2013 -- Mediaura has been selected for the 2013 Louisville Award in the Website Designer category by the Louisville Award Program.

Each year, the Louisville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Louisville area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Louisville Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Louisville Award Program and data provided by third parties.

About Louisville Award Program

The Louisville Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Louisville area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Louisville Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

Long John Silver’s Wants You To Invite-A-Friend To Lunch

Long John Silver's, America's largest quick-service seafood chain with over 1200 units worldwide, and Mediaura, have recently teamed up to create an exciting (and money-saving) new social media experience for fans of the restaurant.

Developed by Mediaura the Invite-A-Friend promotion is an Interactive Facebook tab, designed exclusively for Long John Silver’s that allows fans of the restaurant to select friends from their Facebook page that they would like to invite to dine with them. Users who successfully register for the offer qualify to receive a coupon for 2 FREE 20 oz. soft drinks when purchasing one of Long John Silver’s a 2 for $10 meals.

Digital Advertising Agency

How The Facebook Promotion Works

Users simply need to click on the “LJS Invite-A-Friend” tab located on Long John Silver’s Facebook profile. They are then guided through a series of steps in order to register for LJS promotions and receive their free coupon.

Digital Advertising Agency


The easy-to-follow instructions assist the user through each step, instructing them on not only how to register but also emphasizing that their information will be safely stored with Long John Silver’s.

Pertinent legal information is found at the bottom of each page, along with a link to full rules and store locations.

Once the user selects the “Get Started” button they are taken to the next step.

Digital Advertising Agency

Users are then asked to submit their contact information in order to receive their coupon via email. The only information requested by Long John Silver’s is the user’s:

  • Name
  • Email
  • Phone Number (optional)
  • Zip Code

This information is necessary as it allows Long John Silver’s to contact the user with their coupon after successfully registering and inviting their friends to the promotion.

Digital Advertising Agency

Once registration is complete, Facebook users can then begin inviting their friends and sharing information about other great offers available from Long John Silver’s.

Invite Your Friends On Facebook

Digital Advertising Agency

After selecting the “Invite Your Friends” button, a list of the user’s friends dynamically appears on screen, providing them with the opportunity to select as many friends as they would like to send an invitation. Once the user has identified their friends, they simply need to click the “Send Requests” button to proceed.

A notification will appear on the Timeline page of user that will appear like this:

Digital Advertising Agency

Once registration is complete and invitees are notified, users are taken to a page where they can see that all steps have been complete. Additionally, they are given the opportunity to view more promotions and coupons via

Digital Advertising Agency

That’s how easy it is to use the Long John Silver’s Invite-A-Friend Facebook app!

Learn More About Facebook Promotions For Your Organization

If you would like to learn more about how your business or organization can benefit from Mediaura's Social Media Management or Digital Advertising services, please contact us today. Our team members can work to help you find the more cost-effective way to promote your brand and grow your business.

Kentucky Humane Society

The Kentucky Humane Society is a brilliant example of a Non-Profit leveraging technology and digital marketing to not only expand their branding presence, but maximize their budget as well.

The team at Mediaura has been working closely with this invaluable organization for a short while now, educating their team on the benefits and value of digital marketing compared to the more expensive traditional methods previously utilized. During this time period we have been able to redesign their main website, develop effective social media campaign strategies across multiple platforms, improve their Search Engine Optimization (SEO), implement targeted PPC campaigns, as well as showcasing increasing ROI at every turn.

The forward-thinking team at the Kentucky Humane Society has recognized the inherent benefits of emerging technologies and constantly work with Mediaura to push the boundaries of what a Non-Profit is able to achieve on a non-profit budget. We are so incredibly proud to help this wonderful local organization achieve their goals and help out pets (and pet owners) in our community.

How Digital Advertising Can Help Grow Your Business

A recent study published by The Search Engine Journal demonstrates how the emerging digital marketing sector is outperforming traditional advertising. The report attributes this trend to an average maximum ROI of no more than 18% generated through television ad campaigns, the decline of print media circulation, and the fact that people prefer listening to their custom Pandora radio stations over traditional radio. The report notes that the same exact audience that can be reached with Super Bowl television ad campaigns can be acquired with digital marketing for 25% of the cost online.

Digital Marketing Benefits:

  • Wide Reach - the Internet has broken previously known geographic advertising restrictions
  • Target Oriented - companies can advertise on websites specific to their niche, and to their specific demographic
  • Quick Conversion - customers can learn about your products and purchase your services immediately
  • Measurable - tracking systems and analytics allow organizations to easily measure the effectiveness of their advertising
  • Informative - all the details of your offering can be easily accessible
  • Cost-Effective - through pay-per-click (PPC) advertising, the client is actually only paying when the potential customer visits their website or looks for their specific product online
  • Easy To Use - even a business that is only a day old can advertise its service and products online, just by having a website
  • Social Media - if Facebook were a country, it would have 1.11 billion people, making it the THIRD largest country in the world

Results Of Digital Advertising

An effective digital marketing strategy will help a company increase the potency of its advertising budget. In other words, you can get a lot more for a lot less in terms of marketing presence. This has a dramatic effect on how companies can then re-allocate funds to grow their business.

And this is exactly how this local non-profit has been able to increase their audience by the thousands all for a lot less than traditional methods. With those savings, the Kentucky Humane Society has been able to develop a brand new website specifically for many of their paid-services.

Kentucky Humane Society Pet Resorts

When most people think about the "Kentucky Humane Society" they immediately think of pet adoption, but what many people don't know, is that they offer a great deal of other services as well; services which help bring additional income and fund their organization's mission. After experiencing first-hand the benefit of digital advertising, Search Engine Optimization, and effective PPC strategies, KHS decided to allocate funds to build a second, mobile-friendly website specifically for their Pet Boarding Resort services.

Website Design

The website has been built to highlight the locations and services provided by the Kentucky Humane Society Pet Resorts, such as:

  • Pet Boarding
  • Doggie Daycare
  • Pet Grooming

Pet Resort Locations

KHS Pet Resorts have two locations, one in Fern Creek and another in Eastpoint. Both of these locations are broken out in the website to give the viewer more information about each facility. Not just rates and services, but photos and videos to further inform pet owners about the exceptional quality of the KHS Pet Resorts.

Website Design

Website Design

Pet Grooming

Additional information regarding pet grooming, including the groomers themselves, can now be easily accessed for owners who are looking to pamper their pet.

Website Design

Doggie Daycare

Do you need someone to look after your pet? The Kentucky Humane Society has you covered with their Doggie Daycare program. This is a fully supervised, interactive program that allows clients to drop off on their dog on the way to work (or while running errands), and then pick up their pet on the way home!

Website Design

Rate & Reservation Information

Another wonderful benefit of a well-designed website, is that it provides all of the relevant information that a consumer would need. This information allows consumers to make better, more informed choices. For these reasons all rate information is available directly on their website.

Website Design

So now that the consumer has been able to review services and rates, we have implemented a reservation form directly on the website. This allows for increased conversions, as the consumer does not have to leave the website environment in order to register for services provided by KHS Pet Resorts.

Website Design

Why Support Kentucky Humane Society Pet Resorts?

Website Design

Unlike other "for profit" pet resorts, pet hotels, or pet services - money raise through the pet resorts helps to continue to support the efforts of the Kentucky Humane Society. The Kentucky Humane Society's Eastpoint Pet Resort and Fern Creek Pet Resort provide superior boarding for owned cats and dogs as well as all-breed grooming, Doggie Daycare and dog training. Proceeds from the Pet Resorts benefit the Kentucky Humane Society's lifesaving programs, including pet adoption and spay/neuter initiatives.

To view the full website, please go to

Contact Mediaura Today

To learn more about how digital marketing initiatives and online advertising strategies can help your company or organizations, contact Mediaura today. Our team members are always happy to discuss ways that we can give your business the best return for your budget.



Mediaura was recently asked to redesign the website for world-famous Iraqi-American artist, Vian Sora. The complete redesign included the following:

  • Website Design
  • Content Management System Implementation
  • Mobile Friendly
  • Copywriting
  • Photo Editing
  • Photography
  • Custom graphic design
  • Social Media Share implementation
  • Customized Gallery Design
  • Social Media Blog Integration
  • Search Engine Optimization
  • ...much more

About Vian Sora

Contemporary Iraqi artist, Vian Sora is internationally recognized for her exceptional talent of combing the rich, esoteric aesthetic of her homeland with profound social commentary. Her most recent work reflects her journey of self-discovery and transition that emerged while relocating to the United States. The structure of this new work is based on organic elements found in her new surroundings, partnered with a nostalgic reflection for her homeland communicated in abstract.

Born in 1976 in war-torn Iraq, Sora’s painting career began in the 1990’s when she began showing her artwork in her home city of Baghdad and throughout the Middle East and Istanbul. She cultivated her own unique voice through self-study and experimentation outside of the controlled art schools within Iraq.

Vian Sora’s work stems from the social and geopolitical landscape of the Middle East, depicting fragments of her first-hand experiences with war and the turbulent history of Iraq, intersected between a life that straddles both the East and West –while provoking the boundaries of religion and gender.

Website Redesign

Website Redesign

Above is a portion of how the old website homepage used to appear. As you can see, the heavy black background took away from the vibrancy of the paintings along with making the text heavy to read. For an artist as renowned as Vian Sora, we felt the homepage should have an immediate impact on the viewer - conveying her artistic mastery and engaging the viewer to learn more.

Website Redesign

The new landing page was custom-designed to highlight the latest artistic direction of Vian, while simultaneously providing an introduction to new viewers of her work. It features:

  • Link to Recent Works gallery
  • Link to Events page
  • Link to Artist Introduction
  • Link to Gallery page
  • Link to News page


Custom Copywriting

Mediaura's copywriters crafted the customized Introduction page. Other areas of the Introduction menu section include:

  • An Artist Introduction
  • Artist Biography that includes:
    • Selected Solo Exhibitions
    • Selected Group Exhibitions
    • Selected Commissions and Collections
    • Selected Residencies and Grants
  • Selected Solo Exhibitions

Gallery Areas

Website Redesign

The old paintings galleries (sample above) displayed the images on a solid black background, which again, detracted from the vibrant colors and detailed textures of the artist's paintings. The quality of the photography was not as strong, and many of the works were difficult to view.

Mediaura worked closely with the artist to develop tailored gallery pages that would not only highlight the craftmanship of the work, but would also make it easier for the viewer to see, as well as dive-in further for a closer look.

Website Redesign

The image above is a sample of the "Recent Works" gallery main viewing page. Thumbnails for all of the images have been arranged at the artist's discretion and feature thumbnails of the entire painting for the viewer to see in their entirety.

Mobile Area

Mobile Website Design

This image (above) demonstrates how a gallery page would appear on a mobile smartphone device.

Interior Gallery

When a viewer finds an image that they would like to obtain more information on, they simply need to click on the thumbnail to be taken to the painting details page.

Website Redesign

On this page the viewer is able to see:

  • Title of the Painting
  • Medium of the work
  • Size Dimensions
    • Inches
    • Centimeters
  • Availabilty for purchase
    • Items that are available for purchase are marked accordingly and hyperlinked to the contact page to solicit information from the studio.

Share Feature

In addition, Mediaura implemented the ability for viewers to share images that they like to their friends/followers on various social media platforms. Through selecting the "Share" feature, the viewer is provided with an assortment of social media platforms to choose from.

Website Redesign


Vian Sora is heralded for the texture she created directly onto her canvases, creating a three-dimsensional effect with a leather-like quality. Her previous website was not built in such a way as to allow the viewer to see these intricate details. Therefore, in addition to photo editing and new photography, Mediaura also designed a lightbox that allows the viewer to click on an image to even further enlarge the painting. Viewers are now able to see the complexity of the paintings that would not have been possible in the previous design.

Website Redesign

Events Page

Highlighting upcoming and selected historical events, the viewer is able to read detailed information and download pdf files of the complete event information.

Website Redesign


Mediaura has also integrated Vian Sora's additional blog "Baghdad Artist" into her new website, eliminating the need to update information in two places. All previous entries from the old blog have been migrated over and the new blog can be accessed through the Content Management System for updates. This blog also features the ability to share entries to social media pages such as Facebook.

Website Redesign


An artist as acclaimed as Vian Sora has a lot of press attention. For these reasons, Mediaura worked with the artist to create a Press section that highlights the latest press as well as media coverage from around the globe. This includes:

  • Magazine Coverage
  • Downloadable PDFs for complete details
  • Links to relevant websites
  • Video Interviews
  • Podcast Interviews
  • English, Turkish, and Arabic language articles


Contact Page

The previous contact page contained a simple form on a black background.

Website Redesign

While this method is not an incorrect implementation of this technology, Mediaura felt that the Contact page needed to be designed in such a way as to compel the viewer to learn more. The goal was to create a visual that would have a lasting, lingering impact on the viewer.

website redesign

Let Mediaura Help You

To learn more about Vian Sora, please visit or go to her Facebook page here.

If your website is in need of an update, either technologically or visually, contact Mediaura today to learn how our team can help refresh your brand.

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