Importance of an Account Manager

A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard with Mediaura, our account managers become "the face" for our company. The role of an account manager is a versatile one, as it requires skills on an interpersonal, administrative and financial level.

Interpersonal

Our Account Managers work directly with our clients to ensure all standards are maintained and that each project receives the exact services requested for every particular project. This job demands interaction with a wide range of people - from clients and network contacts as well as the various members of their own agency team. If at any point in time clients have a question about a project, they will go through the Account Manager to find their answer. The creation and maintenance of professional relationships is an important skill. In fact, some of the ways in which our Account Management team members deliver a positive customer service experience are:Project Management

  • Listening to each client to gain understanding of their individual needs
  • Managing customer expectations
  • Communicating with the team and discussing the direction or their involvement as required
  • Resolving disruptions quickly in order to win their repeat business

Administrative

The Account management team keeps everything on track as best as possible. It takes a highly organized individual to keep an entire team of Creatives and programmers organized, and by having a singular point of contact managing projects it mitigates any confusion regarding who is responsible for what. Most of the time, it keeps things in the office running smoothly and keeps projects ahead of any looming deadlines. Account managers are also responsible for things like tracking monthly services, spending and results for clients.

Financial

This role requires developing estimates for projects, before they are presented to the client for each unique job. These estimates are made to map the scope of work for every particular project, this allows every member of the team to see the "blueprint" for what will be required the moment we here the word "Go". Estimates are important because it is crucial to protect both the client and an agency by making sure both parties expect the same outcome. So the financial role includes:Project Management

  • Scope of work Timeline, i.e. roughly how long a project will take to complete
  • Detailed pricing and signatures from both parties
  • Managing project budget and overtime

The Account Management team plays a very important role here at Mediaura and they are key in helping produce a strong marketing campaign for our clients.

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We know how beneficial it can be to have a dedicated point of contact for your projects. This is why we work to ensure that every client who comes through our door is provided with their own dedicated Account Manager. You have enough to worry about, and having to call six different people to have your needs met shouldn't have to happen.

To learn more about some of the services we provide at Mediaura click here. If you would like to learn how working with our award-winning team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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What A Logo Can Mean For Your Business

The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether you’re a doggy daycare or a high-end retailer, because an eye-catching image leaves a long-lasting impression.

You might know that you’re an expert regarding the services you provide, but unfortunately if you have a bad logo it can mean a customer will overlook your business from the get go. This is where graphic designers, with their artistic prowess and visual panache, come in to save the day.

Recently we sat down with a member of Mediaura’s own design team, Jessica Porter, to have her explain what it’s like to work with a client here at Mediaura. She gave an overview of what is involved in order to produce an appealing, top quality product for our clients.

Jessica has worked on a variety of projects with an array of different Mediaura clients since starting here in March. With logos, she says the main thing is to ask the client a lot of questions. Because designers are visual, they communicate emotions and feelings through visuals. By asking the right questions a good designer can take your ideas and visions and use their skills to bring your logo to life.

I’ll Know It When I See It

As a client, you don’t always know exactly what you want, or you may have a design vision that isn’t actually the best for suiting the needs of your company. For example, you may really prefer the color orange, but after working with our design team, we find out that your audience is mostly female. Without a dedicated designer, you may not be aware that orange is the most disliked color by females. In fact 33% of all females say they dislike the color orange – without a professional design partner you could have inadvertently turned off a large portion of your potential audience.

A good designer will explain the reasons for their design choices and help you see the full potential for your logo. They will also know how to explain what their design choices are. No matter who you choose to work with, any expert in their field should be able to explain their choices and reasoning to you. Simply saying, “because it looks cool” really isn’t enough. Of course you want it to “look cool” but there needs to be more thought applied beyond that superficial level.

Once Jessica gets a good feel for your company and your long-term business goals, she will get down to the more specific logo-related questions. It’s good to do your homework beforehand and know a bit about what you think you do and don’t want. This can make the process go more smoothly and allows our designers to ask further, more specific questions.

Here are some questions to keep in mind when deciding what you want for your logo:Graphic Design

  • Do you have any specific imagery in mind?
  • Do you have a color preference or want to keep existing colors if pertinent?
  • What adjectives should best describe your logo?
  • What three words would you use to describe your company?
  • What feeling or message do you want your logo to convey to others?
  • If your logo includes words how should they be written out? i.e. TheDesignCubicle or The Design Cubicle?
  • Where will your logo be used? Print? Web? Both?
  • Will there be any addition design services, such as business cards, letterheads, etc.?
  • What logos appeal to you and why?

This last question is good because it allows you to offer links and visual examples, which are especially helpful to a designer. Creating a logo takes a lot of marketing research in order to understand what you need and the direction you should go in. This research includes:

  • Creative brainstorming by sketching out different designs and seeing which one works best.
  • Flexibility in being able to make the necessary revisions to achieve the client’s objectives.
  • Crafting a unique and polished design, which is the result of all that flexible, creative brainstorming! It’s the beautiful finished product.
  • Creating the cohesive branding for the logo. Otherwise, knowing when, where and how to use your logo across your websites, products and promotional materials.

A lot of small businesses don’t realize the important role their logo plays in their branding campaign. Because of this they don’t pay enough attention to the sizing and positioning of their logo, especially when both words and images are involved. Let Jessica help you avoid this slip up and create a well designed, personalized logo for your company today.

We Can HelpGraphic Design

Whether you're a brand new business just getting off the ground, or already established and just looking for a "face-lift" we offer the graphic solutions to fit your needs. Our artists work to deliver top quality products in all mediums, be it print, apparel, identity, and other eye-catching solutions. We work to give our clients the upper hand in all aspects of their business by developing for them a positive and powerful image.

We offer full branding solutions such as logos and marketing materials as well as apparel, packaging, and advertising solutions. No project is too big or too small, to be handled effectively, professionally, and most importantly, affordably.

If you would like to learn how working with our award-winning Graphic Design team will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Pay-Per-Click Marketing Tips

So first off, what are Pay-Per-Click (PPC) advertisements?PPC Marketing

On a basic level, they are the ads you see at the top and along the side of your search engine results. They are sponsored links. And with PPC marketing, you as an advertiser are paying for an actual result, or a click.

If someone sees your ad, but doesn’t interact with it, you don’t pay. You only pay if someone actually clicks on the ad. Essentially, it’s a way of buying visits to your site.

PPC advertising plays an important role in your online marketing campaign because it yields a high return on investment (ROI). It also gives you instant-targeted traffic and brands your company while showcasing what it is you have to offer consumers. For new websites, PPC is especially useful because of the immediate traffic it brings in, the brand awareness that it can create, and that can help generate sales within just weeks.

Here are some tips to help break down the process and make a strategic PPC campaign possible.

Keywords, Keywords, Keywords!

The foundation of any PPC search engine marketing campaign is the keywords. Keywords are single words, or strings of words, that represent the content of a web page and how people ask for web content. They are what people type into a search engine bar when searching for a product or service.

So how do you as an advertiser want to utilize these words? You should incorporate them into body text in a way that is always subtle and natural.

Keyword research helps marketers understand how their target markets describe their products and ask for more information. So from here, marketers are able to use these exact words and phrases to describe their page content to both humans and search engines alike.

These are different types of keywords used for different functions:

  • Negative keywords - allow you to choose words that won’t trigger your ad. For example, if you are selling anything “new” that is also being sold online “used”, you can place the word “used” on your negative list to only target customers looking for new items. When used correctly this can help skim down your clickers to serious buyers.

  • Dynamic keywords - allow you to create relevant ad copy by putting the exact phrase searched into your ad. Someone is more likely to click on a link if it’s the exact term they searched for.

  • Long tail keywords - are three-to-four-word phrases that are specific to your product. This works because in most cases, the more specific the search, the more likely the person searching is ready to make a purchase. For example, someone who’s looking for a coat might search “coats” and then have it narrowed down to “knee-length brown coat” when they are ready to buy.

Specify Location

If you are selling insurance in Louisville you don’t want someone in California clicking on your page. Google, Microsoft and Yahoo all offer geo-location features so users can target their markets based on IP addresses and geo-specific keywords.

Present an offer PPC Marketing

With so much competition, you’ll have to differentiate your ad. Do you offer free shipping? Are you running a sale? Use terms like “Free Download” to draw customers in. You can offer a value and then capitalize on it with a call-to-action.

Test it out

Proper testing and analysis are required for a solid PPC campaign. Metrics allow for better understanding of your campaign and results. So use A/B tests to find out what works.

Use time targeting

Analyze your test results to find out when your ads are at their highest conversion rate. Restrict ad impressions during the hours that aren’t bringing in many sales.

Create a landing page

A homepage isn’t a landing page; so don’t send targeted customers to a non-targeted homepage. Create a basic landing page so unrelated content doesn’t confuse people.

Know your Google Quality Score

This score determines the ranking of your AdWords account and helps determine where your ads will place on a search page. Continue to provide quality ads so you don’t have an unexpected drop on the page.

It's ok to feel a bit overwhelmed, that's what digital advertising partners are for! At Mediaura, we understand that PPC Marketing can be a crucial part of an online marketing campaign and our experts will be able to arm you with the appropriate keywords that your business should be associated with.

We Can HelpPPC Marketing

At Mediaura we know what an effective PPC marketing campaign can do for your business. We work closely with representatives from companies such as Google, to develop strategic and compelling PPC campaigns. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the process, from creating the campaign, managing its performance, to content creation and much more.

If you would like to learn how PPC marketing will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Tips For Developing A Brand

It’s no easy task to put an exact definition on your business. Business owners want to be all things to all people – they are people pleasers. But branding is one of the most important aspects of a business. Your brand is your promise to your customer. What can they expect from your products or services? Who are you and who do people see you as? Who you are should be based to some extent on who your target customers want and need you to be.

It cannot be stressed enough that branding is one of the most important aspects of a business or organization's identity. Unfortunately people too often give it very little thought or just develop their brand based on what they like and not necessarily what is best for their company’s goals and objectives.

First and foremost, you must define the type of business you are. If you can’t describe your business in a compelling manner, customers won’t be able to engage with it. If you’re a sports equipment retail store and someone needs a new basketball, your name should pop up in his or her head. This is the result of good branding, because good branding will make your name rise up above the competition. Why? Because it’s memorable.

What Are The Elements Of Branding?

There are many components that come together in order to make a remarkable brand, and every element is just as important as the next. These facets will build upon one another, each with a purpose and thought behind it, working together in order to reach your objective.

The foundation of your brand is your name and logo. Brand Design

  • Your name unlocks your brand image in your consumer’s mind.
  • Your logo is the symbol that serves as the face of your brand.
  • Website, packaging and promotional materials should integrate your logo and communicate your brand.

As we’ve talked about before, sometimes people overlook the work and research that is required to develop a brand correctly. At Mediaura we sit with our clients and ask them a series of in-depth questions in order to get to know their goals, purpose, and audience. You would be surprised at how often business owners remark to questions we ask with, “to be honest, I haven’t really thought about it.”

We understand the need to want to rush a product or a service out to market, but as the old saying goes, “You only get one chance to make a first impression.” Skipping the process of thorough branding that is tailor-made for your business will leave you fighting an uphill battle in the long-run. It will make your brand come across as haphazard, and no one wants that to be the impression clients and potential consumers have about their business.

You see, branding elements permeate everything; your company message, the tonality, how clients and potential customers relate to you, etc. It’s not only your first impression, your brand is going to be your lasting impression as well.

The fonts you choose, the color choices you make, the imagery you utilize - all of these will either enhance or detract from your identity. So it’s critical that they are chosen with care and a purpose in mind.

Making The Most Of Your Brand

Next you have to have a brand strategy. Your brand strategy encompasses all the ways you will get your brand message across.

  • Where will you advertise?
  • Who are your distribution channels?
  • What will you communicate visually and verbally? 
  • How will you deliver your brand message? A sold and consistent brand strategy will lead to brand equity. This is added value brought to your products or services based on the name you’ve made for yourself.

It will allow you to charge more for your goods than another company can charge for their generic goods, because consumers will identify your brand with quality. Think about food products. Brands like Kraft and Pepperidge Farm charge more than their unknown counterparts who sell essentially the same product. This is because they are well-known brands. People will pay for a quality product that is tested and true. They know what they are getting and that loyalty and sense of comfort goes a long way.

To define your brand you must decide:Brand Design

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Now it’s time to get the word out

  • Use your logo. Place it everywhere!
  • Write down your brand messaging. Know your brand attributes.
  • Integrate your brand. Use your company’s name when answering the phones, look professional on sales calls, use an e-mail signature, etc.
  • Create a “voice”. Do you want to sound conversational or more formal?
  • Create a tagline. Develop a concise statement that sums up what your brand represents.
  • Design templates. Use a consistent look and feel every time.
  • Deliver. Always come through on your promise to customers.
  • Be consistent. This is the most important tip of all. It wraps all of the above information into one point and is essential for establishing a brand that will succeed.

Mediaura Can Help Develop Your Identity

At Mediaura we know that value of effective branding. Our detailed branding process leaves no stone unturned, diving into the minutia that will ultimately become your identity. A strong brand identity is the gift that keeps on giving, because it is memorable, actionable, and says so much to consumers simply at a glance. Our award-winning team is able to handle every aspect of the process, from graphic design to content creation and much more.

If you would like to learn how Mediaura will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Tips for Web Development

Web Development and Design, like almost everything, is constantly evolving as new programs and techniques come along. We've been building websites for decades, and have seen trends and styles come and go. When it comes to creating a professional website that leaves a lasting impression, you’ll need to keep everything up to date, but here are five tips we know will never go out of style.

Keep Things Clean and Simple

  • - Clean websites have the advantage of being organized as well as functional. This doesn't mean that your design has to be minimal, but avoid cluttered designs at all costs.
  • - Remember, designs should enhance the user experience, not detract from it.
  • - When designing a checkout page on an e-commerce website, leave out distractions. Single-page checkouts have the highest conversion rates. Simplifying this part of the customers experience helps ensure the sale is complete.
  • - Use white space as much as you can to create relief zones and provide contrast for the content and design elements. It helps the user find exactly what it is they are looking for on the page and you don’t risk having a big bounce rate.

Do Your ResearchWebsite Development

  • - Look at similar websites and decide what you do and don’t like about them. What would you like to emulate on your site? Would a long scrolling page work well with your site or would it be too much? Even the smallest things can make a big difference in the user experience. 
  • - It's ok to find ideas on the web. It would be pretty impossible to come up with a design no one has seen before. Great ideas come from building on the ideas of others.
  • - Have multiple fonts picked out that you know will work for your website. It’s always good to have a selection of reader-friendly fonts in mind to present to your designer.
  • - Know your audience. This may sound obvious, but there can be some important differences in regards to how various demographics interact with web properties.

Use Visual Hierarchy

  • - Visual hierarchy influences the order in which the human eye perceives what it sees. It is created by visual contrast between forms in a field of perception. Eyes move top to bottom and left to right. So put your most precious content in the top left corner because it could mean more clicks.
  • - If applicable, make sure the “shopping cart” is visible and that it stands out. Your “add-to-cart” button should be visible as well.
  • - Make sure your text is easy to read. Use dummy tools like the Lorem Ipsum text generator to act as placeholder text for your page and see how things play out.
  • - Colors need to work together. For example, the Mediaura website uses a dark gray font on a white background with red font for bold accents. This combination is easy to follow and fits the branding of our business. It's also worth noting that different genders prefer (and dislike) different colors.
  • - Font size, of course, must be legible. Don’t make your font too tiny that readers have to squint to read it.
  • - Maintain your font variety. Have a theme and stick to no more than three fonts. These fonts need to be reader-friendly.
  • - NO COMIC SANS!

Get The Most Out Of Mobile Website Development

  • - Make sure your website is mobile friendly. This cannot be stressed enough More people use their smart phones for searching the web these days than actual desktop computers.
  • - If your website isn’t professional looking on mobile devices, that is bad news.
  • - Mediaura develops custom mobile applications for a multitude of devices and there’s no project too big or small.

We Can Help

At Mediaura we know that value of effective website development. Our team of digital experts can help guide and show you the best platforms for your website and guide you through the branding process.

We know your brand is the best, so let us show you how you can make the rest of the world see that too.

If you would like to learn how Mediaura’s website development services will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Online Reputation Management Tips for Businesses

Negative search results can cause a serious blow to your business. And unfortunately, most customers only give feedback when it’s negative. So how do you manage your online reputation when you have either negative feedback or no feedback at all?

Online reputation management is about creating a credible and authoritative name for your business. This is done by keeping the most relevant and useful results for you or your business on the first page of search engines.Reputation Management

Website and mobile applications allow customers and competitors to litter the Internet with trash talk about who or whatever they please. In many ways, this is a good thing, as it gives the consumer the opportunity to inform others when a product isn’t how it should be. But there will always be those competitive businesses, or a past client where maybe one mistake was made, that make it a point to say something negative about your company.

On the upside, a positive online reputation can really benefit your business by blurring negative results and putting you at the top of frequented search results pages. So it’s really important to know how you can manage your online reputation and keep the haters at bay.

Here is some advice when it applies to businesses.

Claiming Your Brand Name

You need to make sure that no one has control of misrepresenting you online by controlling a piece of your brand. There are multiple web services that allow you to check for the use of your brand or product on social media sites. A few of these include:

  • KnowEm.com
  • UserNameCheck.com
  • NameChk.com

Manage Your Brand Name

So, let’s say when you check your brand name on one of the aforementioned sites 300+ username accounts come up. There is no way you can manage all of these accounts, but you really just need to focus on the top 10-25. These include:Reputation Management

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Quora
  • Tumblr
  • YouTube
  • Foursquare
  • Yelp

Monitor Your Brand Name

You will then need to monitor search results, blog posts, tweets, status updates and so on and so forth. This isn’t nearly as time consuming as it sounds thanks to online monitoring tools such as:

  • Trackur 
  • MonitorThis
  • Google Alerts
  • Twitter Search
  • Google Search
  • Bing Search

Tackle It At The Source

If something negative has been published the next step is to try to remove it from the original site.Reputation Management

  • If the content is on your site, then you can easily remove it yourself.
  • If you can’t remove it yourself, contact the site’s webmaster and ask them to remove the content. There is usually a ‘Contact us’ link and if that does not work, contact the site’s hosting company which can be found by typing in “whois” (who is?) on Google with the website’s URL after it.

You can also bury negative search results by posting client testimonials on your website, blog, forum and social media profiles.

The best thing you can do to protect your online reputation is publish a lot of quality content. This can be anything about your business or product. Keep the Internet populated with great content and negative search results should be few and far between.

We Can Help Manage Your Reputation

Mediaura takes the online reputations of our clients seriously. We know that 87% of Internet users do a search before doing business with a company and the online presence of your organization is critical to it success. Negative reviews, blog posts, and comments - or worse, no presence in search results at all - can send prospective customers straight to your competitors.

For additional information about Reputation Management or one of our other services, please contact Mediaura today at (502) 554-9649 or complete our convenient online form and a representative will contact you with the information you need and make recommendations to start improving your online reputation today.

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Content Marketing in Digital Marketing

Why start content marketing?

Traditional marketing is pretty much dead. People have become so adept at using the Internet that online banner and button ads are virtually ignored. They fall into the background and just become “white noise” that gets tuned out by the user. This is why content marketing has become the key to digital marketing success. Content marketing is essentially an online campaign of relevant and valuable information targeted towards your audience. It is an ongoing process of changing and enhancing consumer behavior.

Online messages are abundant. So how do you help consumers find and choose your business over your competitors? You create content that your customer needs and wants.

Actor Kevin Spacey spoke at Content Marketing World this year and used his career as a metaphor for online content marketing. Spacey said the top things to keep in mind when trying to tell your “story” or to sell your content are:Content Marketing

  • Conflict It keeps people engaged in your story. People want complexity these days. By identifying a particular pain or struggle they may be dealing with and offering solutions, you position yourself as an expert advisor.

  • Authenticity What is it that makes something feel genuine to an audience? Staying true to your brand voice will make your audience respond with enthusiasm and passion. When consumers and potential clients know that you aren’t just trying to sell them something but sincerely want to impart information, they will listen.

  • Audience If you give people what they want, when they want it and at a reasonable price, then chances are they won’t steal the product or seek out an inferior product. People want the best that their money can buy. Impart knowledge and explain the why’s and how’s of what makes your service or product special and unique.

Let’s use Jared from the Subway commercials as an example of the above information. You may remember him as the Subway aficionado known for his significant weight loss through his self-constructed “Subway Diet.” He shared his struggle with weight loss, and used his life as a case-study endorsement as to how Subway sandwiches truly were beneficial. By the end of the Jared campaign, Subway sales had more than doubled. Jared left the Subway spotlight as their spokesman in 2005, and when he did sales dropped 10 percent.

Why did sales drop? Because people identified with Jared’s story. He was a real person with real issues. There is conflict, authenticity and an audience here. Subway promotes a healthy lifestyle and Jared proves that Subway can help you be healthy because he ate only Subway sandwiches and lost a substantial amount of weight. So the audience here is anyone who wants to stay or become healthier. And that’s just about everyone, right?

Content marketing success has a lot to do with distribution as well. I heard this process being described as “becoming a digital dandelion”. In this case we’ll pretend a dandelion is a flower instead of a weed because the content is helpful and welcomed by consumers.

So where is the best place to start scattering your proverbial seeds?

The answer is wherever your target audience is spending the most time. This is where social media, blogs and mobile apps play a huge role in your content marketing strategy. There are tons of examples of companies using social media outlets to reel customers in. And almost every company has an app or a mobile website that supports their overarching goals and objectives.Content Marketing

Lowe’s Home Improvement does a great job of this with their “FixInSix” web videos. The company publishes 6-second videos of useful household tips on a social media platform called Vine where over 100 million people are scrolling through videos each day. They don’t try to sell anything with this content. The focus is one thing: helping their potential customers.

Another example is Remuda Ranch, the world’s premiere treatment hospital for eating disorders, and a Mediaura client. They maintain both blogs and social media profiles that are leveraged to discuss different issues that affects their patients and those at risk of disordered eating habits. They address these issues in a myriad of ways, from the professional medical point of view, the average individual, as well as those who have successfully recovered and wish to share their experience. By doing so, they have seen a dramatic increase in their intake conversions and inquiries from Internet and Social media users.

The moral of the story? You only get back whatever you put in.

If you put in the value, you’ll get it back in return. And building a content bridge from other locations on the web will eventually bring people to your site. By communicating with your customers and prospective customers without trying to sell them anything, you are delivering information that makes your buyer more intelligent. Which, should ultimately result in business and loyalty. Regardless of your tactics, digital marketing is impossible without great content.

Mediaura Can Guide Your Content Marketing

At Mediaura we know that value of effective content marketing. Our team of digital marketing experts can help guide and show you the best platforms for your message, as well as help create your content through our team of content marketing specialists.

We know your brand is the best, so let us show you how you can make the rest of the world see that too.

If you would like to learn how Mediaura’s content marketing services will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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User Experience Design: What You Like and Why You Like It

Websites and web applications are constantly revamping themselves these days, becoming more progressive as technology advances. The one thing that’s remained the same, however, is how users perceive information. We know when we like something. That’s obvious. But rarely do we think about why we like it. What makes it pleasant to look at? And why is it a pleasant interactive experience?

User experience design (UX) is meant to enhance customer satisfaction and loyalty by improving the usability, ease of use and pleasure in the interaction between the customer and the product. So, UX designers look at what makes users feel pleasant. This seems pretty basic. People tend to like color, visuals and order. But think about buying a book on Amazon.com or some other interaction-rich website. These types of systems involve a myriad of user tasks. There’s an alphabetized list of categories to choose from to narrow down your search and a multitude of sections to buy from – are you looking for audio books? Music? Apps? Or are you looking for a tangible item? You can even choose to shop by department. It is the UX designer who thinks about the accessibility of these options to make sure it is the most efficient and pleasant experience for the user. But it hasn’t always been the case that users were the top priority when designing a web system.

This decade has witnessed a huge transformation of the Web. Each year, there are more and more Web users – at least 1.5 billion globally as of 2008 – and that has created a complex and feature-rich online database. In order to be effective, websites were thrust into moving towards a much more user friendly design. Whereas before, Web Designers simply looked at what they thought was creative, with little to no regard for how people felt about the site and the experience. Nowadays, there are UX designers to specifically figure out how a product makes a user feel.

The Real Purpose Of A Landing Page

The design layout for the landing page is especially important because it focuses the visitors’ attention on a particular offer and it should limit distractions from everything else on the website. There is one purpose for the landing page: to capture leads. The best landing page layouts will include:User Interface Design

  • A headline
  • A description of the offer
  • A supporting image
  • A form for visitors’ information
  • Search Engine Optimized (SEO) enriched content

And in the case of a landing page, less is definitely more. Embrace the white space and only ask for the information you really need, which in most cases is just the user’s name and email address.

How User Interface Ties In

User interface is just how a product is laid out on the screen. Is the style of the page cohesive? Is the design language consistent? By using a consistent look and feel when it comes to color scheme, shapes, patterns and especially typography you can create an appealing experience for the user’s eye. But of course, you have to know your user. For example, if you work for a law office you would want people to take your website seriously. But that doesn’t mean the user experience has to be boring. When deciding amongst fonts and overall layouts for a business oriented web design, a good question to ask is, “who would I trust to do my taxes?” Basically, which overall look is the most organized?

User Experience design is not just about interface or how things “feel”, though. As a UX designer, you must have a deep understanding of the business model and processes a client uses and an understanding of the larger context in which their users operate. UX designers must also have a vast knowledge of the technology used to deploy the digital systems they design. With these three key elements, they can create solutions that meet the needs of the client, the user and work within the bounds of the technological platform.

Overall, user experience design is mainly beneficial for:User Interface Designs

  • Avoiding unnecessary product features
  • Simplifying technical publications for customers
  • Improving usability and therefore customer acceptance
  • Expediting design through detailed guidelines
  • Incorporating marketing goals while respecting the user’s freedom of choice

Rely On Our Decades Of Experience

At Mediaura we leave no stone unturned. We know that every single detail of your website matters - typography, psychology of color, the layout of the menus, you name it. We know that “one size fits all” will never apply to your digital properties, nor should it.

Our team of experts will sit down with you and discuss your goals and objectives, your likes and dislikes, your audience, and from there we will custom-tailor a user-experience designed to meet these goals. We leverage our vast knowledge to craft web and mobile properties that are proven to be the most effective methods at achieving the end results you’re after.

We are comfortable working on any platform as well as suggesting platforms that will best fit your needs, saving you from being overwhelmed with a product that has more than you need. If you would like to learn how Mediaura’s web development can benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Welcome to the team Kellie!

Welkom! We're happy to announce that although The Netherlands recently lost a resident Mediaura has gained a new team member. With her experience and education in journalism and writing, Kellie will be helping to assist our copywriting and content creation division. She's already hit the ground running, composing articles for blogs and writing valuable pieces for Mediaura and our clients. She is also the first person in the office to successfully defeat Andrew in table tennis on their first day - which is an impressive feat on its own! So without further ado, let's learn more:

1.You are stranded on a deserted island, what three things do you have with you and why?

If I’m being logical: 1. A plane 2. Someone who can fly the plane 3. A Jimmy Johns sandwich to make my tummy happy. If I’m being less logical: 1. A good book 2. My cat 3. A Jimmy Johns sandwich to make my tummy happy.

2. What is something people would be surprised to know about you?

I lived in a small village surrounded by a moat in the Netherlands for a year.

3. Favorite Album?

Rumors, Fleetwood Mac. I like to think Stevie Nicks is my spirit animal

4. It's your last meal, what do you eat?

Crab cakes on a bed of my grandma’s mashed potatoes, with an entire baguette and a block of cheese. And a Blanton’s bourbon on the rocks.

5. Favorite Movie?

Sleepless in Seattle. Tom Hanks and Meg Ryan at their finest!

6. Name one thing you can't live without.

Buzzfeed quizzes. Or a brain.

7. How do you like to spend your free time?

Talking nonsense with friends, playing ping-pong, reading, writing and riding my bike when I’m not taking Buzzfeed quizzes.

8. If you could travel anywhere in the world, where would you go?

Tokyo because it seems completely insane. Honestly anywhere in Japan.

9. Why did you want to be a writer?

9Because words are my favorite. And I was never any good with numbers.

10. If you could have any superpower, what would it be and why?

Time travel, so I can go back in time and tell 12 year old me that corduroy overalls will never be cool, at least not in the near future, and then on into the 80s to meet Rob Lowe circa St. Elmo’s Fire (Hubba hubba!).

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The Benefits of Blog Marketing

Blog marketing or "blogging" as it is commonly known can be an extremely effective marketing tool. Leveraging a blog on your website as a marketing tool enhances your company's identity and gives it a "voice" - aiding in positioning yourself or your organization as authorities of your industry. It also provides an opportunity for others, such as clients or customers, to become involved in your work on a new level. A blog is also a fantastic marketing tool and enhances search engine optimization (SEO) by continually enhancing your website with new, fresh content.

Blog marketing gives you the opportunity to educate the public and further develop your brand. It also allows you an opportunity to educate your clients on relevant industry trends, topics, and marketplace necessities without bombarding them with too much information.

You may think that a blog isn't necessary for your brand, but here are some things to consider before ruling it out:

Business Blogging Helps Generate Traffic To Your WebsiteBlog Marketing

In order to make your business’s website a valuable marketing asset it is vital that people actually see it.

Think about when you open up your internet browser. How often do you type in a website’s direct URL instead of using a search engine to find a keyword or phrase that you’re looking for? In most cases, individuals will do the latter, especially if they are searching for a product or a service and don't know who or what to look for. Therefore the more content your website has, the more likely it is that your business will rank higher in those search engine search returns. Here's an example - an individual searching for "How to improve my golf swing?" may not land on the product page of your website that lists the various clubs you sell that are meticulously designed to do just that, but if you have a blog on your website that explains that to improve your golf swing you need to buy this particular brand of golf clubs, chances are they're going to find you. 

That being said, no one wants to look through a ton of web pages randomly scattered on a website. That would be a chaotic and unenjoyable experience for the user. Business blogging is the overall solution to this problem. Every time you publish a new blog post in the blog section of your business website, you are creating an opportunity for your site to show up in a relative search through content marketing and search engine optimization.

Business Blogging Can Help Establish A Name, Or A Brand, For Your CompanyBlog Marketing

If you prove you have a great product and know what you are talking about, customers will begin to respect you and put you in a different category from other businesses. We always like to use the example of Kleenex, or Q-tip, when describing effective brand positioning methods. Hardly anyone asks for a tissue or cotton swab these days, do they? Instead they said, "Do you need a Kleenex?" We like to explain this as the “Martha Stewart Analogy”. Just like a business blog, Martha provides content on HOW to do or create something (recipes, crafts, how to fold a sheet properly, you get the idea). She doesn’t just try to sell you the outcome. And because of this, she is now considered the expert on anything and everything home economics related. Martha Stewart might as well BE Susie Homemaker.

Like Martha, a business blogger should explain what their company does in a way that makes it familiar to the reader. It should enhance the company’s brand and position them as a leader of their industry. Martha Stewart will give you a step-by-step tutorial on how to bake and decorate a cake, and even if you follow along perfectly, it’s highly unlikely your results will turn out like hers. This is because SHE is the expert on cake decorating, just as a blog provides you the opportunity to demonstrate that you are the expert of your industry. This is important because it provides users with an insight on the level of professional expertise that is required to provide a product or a service that they may think that anyone can do or that they may undervalue the detail required in executing to the level they expect.

Business Blogging Humanizes Your CompanyBlog Marketing

Blog posts allow you to display more personality because of their informal tone, and people like to attach a "face" to a business. This makes the experience of reading a company’s blog over a the main website content feel more genuine. On the Mediaura website for example, we provide you with succinct information without overwhelming you with a lot of content. Instead we leverage our blog to share stories, industry information, and sometimes fun stories about our company. Blogs are a powerful way to build affinity with your brand amongst consumers. It helps them get to "know" you and what you're about, and more importantly, it allows you to be proactive and drive the conversation.

You can also respond to customers’ questions and comments on blog posts. It is so important to stay connected with your market for the growth of your business. Social media will help with this as well. By adding a link to your blog on a social media platform, you’ll be amazed by how many people click on your blog and then share the blog if they find the information relevant and helpful.

Business Blogging Will Bring Long Term SuccessBlog Marketing

If you are consistent with your posts, a large chunk of traffic each month will come from entries that weren’t even written that month. With a blog's automatic archiving feature it’s easy for visitors to find the information they want, when they want it. You may have written that article on "How to improve your golf swing" six months ago, but if someone is doing that search tomorrow, chances are, they're going to come across it.

The great thing about investing in content writing for a blog is that it's a proven method of marketing, and organizations are steadily beginning to realize its impact. The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011 and for good reason. According to HubSpot.com, a marketing software company, 60% of businesses who blog acquire more customers. Blogging is like “the gift that keeps on giving”.

Overall, making a business blog a strategic tool for your company takes time, consistency and dedication. But, if you do it right, you can reap some seriously good results.

We Can Help

Mediaura has a team of content marketing specialists with the knowledge and know-how to help make the most of your brand. No matter what your industry is, our talented team of copywriters and journalism professionals will work to enhance your visibility in the marketplace. We have worked with brands for years to showcase their expertise in a manner that drives clients and traffic to their websites.

If you would like to learn how blog marketing could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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