Published on: Tuesday, 23 June 2015 10:51
Meet our new design intern, Emily Lindeau! Emily has joined us for the summer before she returns to Western Kentucky University to finish her BFA in Graphic Design. We’re thrilled to utilize her creative mind before she goes back to finish school and serve as the Creative Director for WKUs College Heights Harold, and we hope she returns in May of 2016 to join our team full time!
A cell phone, a solar charger and headphones. I need communication to my family, music to sooth my soul and a solar charger to make sure I have those two things daily. My phone holds books, music and memories. As long as I can power it, I can keep those I need close to my heart and remain sane.
I play the dulcimer, it was the first instrument my father taught me - something about bluegrass/folk music really resonates with me.
Hands down Adele 21.
I love food so much that is the hardest question. I’d probably go with a good homemade meatloaf slice, some corn pudding, some grilled squash and zucchini, and a big glass of sweet tea. For dessert, coconut cream pie. :)
I watch too many movies for me to have a favorite, but if I had to choose, I would say August Rush.
I’m almost always doing some kind of work. I’m an artist...
Paris - the food, culture and the sights just seem so marvelous.
I've worked since high school with teams on student publications. I learned to appreciate everyone's unique ability to present their talent and I was honored to marry everyone's finest work together. It is beautiful to display people’s best ideas and talents. To sum it up, I like making people look good.
I want to be able to read minds. Man would that make my job a hell of a lot easier.
Published on: Monday, 15 June 2015 15:51
In 2015, the competition for visibility in search results is fiercer than ever before. Along with search engine optimization, pay-per-click marketing can garner real estate for your brand on results pages. The straightforward nature of PPC puts your business in the driver’s seat, and if done correctly, the benefits far outweigh the risks.
So, if you’re on the fence about whether or not PPC advertising is worth it – I’ll explain why it’s a no brainer for your brand with these 5 practical points, even if you’re already a successful business.
For potential clients that are reluctant to invest in pay-per-click advertising, here are 5 reasons why PPC is worth your while:
One of the reasons PPC is so straightforward is because you know exactly where your dollars are going and only pay when an interested party clicks on the ad. This is unlike traditional advertising, where you never really know that your target market is being engaged.
With PPC, you are able to set your budget to control costs. You can put a cap price on your daily spend, and it’s flexible for you to change at any time. This doesn’t mean you should expect to see huge results with a limited budget however; it all depends on how competitive the keyword and industry are.
With PPC’s location targeting and delivery options along with device specific preferences (i.e. mobile), you can deliver very specific messages to your target consumer at the times they are likely to be online.
Organic search traffic is extremely important for long-term website marketing; however, it takes time to prove ROI with organic ads. PPC shows results fast. You can start a PPC campaign Monday and see results in terms of traffic and conversions the next day.
Because PPC shows results quickly, you can use it to see if a particular keyword or set of keywords is converting well for SEO purposes. You can also test the waters with new products or offerings using PPC to gauge demand and get an early look at its reception.
At Mediaura we know what an effective PPC marketing campaign can do for your business. We work closely with representatives from companies such as Google, to develop strategic and compelling PPC campaigns. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the process, from creating the campaign, managing its performance, to content creation and much more.
If you would like to learn how PPC marketing will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.
Published on: Thursday, 21 May 2015 16:16
We didn’t let a little rain stop us for an early morning walk on May 16th at the 21st annual Waggin’ Trail Walk at Waterfront Park in support of our client, the Kentucky Humane Society.
The Kentucky Humane Society (KHS) advocates the humane treatment of companion animals through leadership and proactive solutions to pet overpopulation, including adoptions, education and spay/neuter efforts. Founded in 1884, KHS is the oldest and largest animal welfare agency in the state thanks to private supporters. As the area’s number one resource for pets and pet services, KHS is dedicated to improving the welfare of companion animals. Through adoptions, education programs and spay/neuter efforts, KHS offers proactive solutions to the pet overpopulation crisis in our area.
As their proud digital partner, we formed a team and set a goal of $500 to help our furry friends get the care they need as they wait for their forever families. To help get us motivated, KHS hosted “Puppy Tails” at our office, to rally the team in preparation for the event and cause. Alisa Oerther, Donor Relations Manager, even brought an adoptable puppy named Roamer with her for the team to play with.
We not only beat our goal, we soared above it, raising a total amount of $700. We were thrilled to encourage and inspire our team, our families and our friends to help play a vital role in fundraising for this cause.
In addition to getting a little exercise in, the event provided us and other participants with various activities including: live music, food, refreshments and vendor booths. Dogs of all sizes and breeds joined their owners in support of the cause. We enjoyed the morning stroll knowing that we helped hundreds of needy cats and dogs.
The 21st Annual Waggin’ Trail Fundraiser collectively raised over $86,000! The money will go towards pets who are recovering from illnesses or injuries, need training, and are preparing to become the best pets for their future forever homes. Mediaura looks forward to continuing our partnership with KHS for fundraising and digital efforts.
For information on how we can help take your digital presence to the next level, please Contact Us or call Mediaura at (502) 554-9649 today.
Published on: Thursday, 14 May 2015 15:14
Mediaura recently launched the website redesign for My Health E, a patient advocacy site that collaborates with health educators to access events nearby. As a health education business focused on helping people find local classes and events through their website, it was extremely important to optimize their site and make it as navigable as possible.
My Health E’s goal is to merge patient health education into one website and to make wellness education easy to find for the public. Before the redesign, their site was far from easy to use, much less look at. Mediaura took a website with unnecessary features and confusing responsive aspects and turned it into a clean, optimized site that lives up to the My Health E message.
The Website has also been built to adjust to screen for mobile-friendly viewing and accomodate the size of various monitors.
Aside from Website Development, we also created content for the website and formulated an ongoing SEO strategy. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be.
For more information, please Contact Us or call Mediaura at (502) 554-9649.
Published on: Wednesday, 06 May 2015 13:58
Did you know that web development and design plays a big role in the credibility of your business? These days, your potential customers first impressions are based almost exclusively on your website. And it's not just the aesthetic aspects of your site that are important. If you aren't getting the results you want from your website, it could mean it's time for a redesign. As tempting as it is to have a "cheap" site built, it's going to cost you customers and profits. Even if your products or services are second-to-none, many people won't give you the time of day if you have a poorly functioning website that's displeasing to the eye.
Your website exists to build your customer base and is one of the foundational elements of your marketing strategy, and a solid redesign doesn't have to cost you an arm and a leg. In fact, a few functional modifications that help your website work better and some simple design fixes can do wonders for your online presence.
Southern Indiana Paint Supply (SIPS) is a perfect example of a business whose level of service, products and experience was not being expressed through their website. Their site was busy with unnecessary information, wasn't optimized for search engines and didn't provide an appropriate representation of their company.
Multiple boxes compete for the user's eye and the main box chops information. The colors used don't convey a very exciting message for a paint supply store and there's a lot of content being thrown at the viewer right away. For this website, we immediately got to work placing the website into a Content Management System (CMS) with Search Engine Optimization (SEO) supporting design. Mediaura worked closely with SIPS to redesign their website and reinforce their branding into a more aesthetically pleasing and clean design seen below.
We de-cluttered the homepage and used a much more appealing layout and color scheme for the information. Now, the viewer isn't immediately bombarded with heavy text, but is presented with three important calls-to-action: for Your Home, for Architects & Designers, and for Contractors, to suit their specific needs. This layout is easier to navigate and provides all the necessary information without over doing it.
On the About SIPS page, there was way too much text and the logos were distracting. Nothing about this page draws the viewer in or makes them want to read about the company.
The new design features a timeline with snippets of the information from before. We included all the important aspects of SIPS history in an easy to follow and accessible way. It's much more streamlined and the search engine optimization quality score is enhanced.
The old menu bar and logo were bland and unbalanced.
The new menu bar and logo are balanced, interesting and concise. The logo is much more appealing to the eye.
Having a mobile friendly website is extremely important these days. The old website was way too hard to read and navigate.
Let Mediaura utilize our award-winning knowledge to help take your marketing to the next level. Whether you're looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to take your company and organization into the future.
Published on: Tuesday, 14 April 2015 09:58
Mediaura recently launched the new website for the Claudia Black Young Adult Center. The Claudia Black Young Adult Center provides intensive, experientially based inpatient treatment specifically tailored to young adults ages 18 to 26 who are struggling with unresolved emotional trauma, addictions, or who have a dual diagnosis.
With other agencies, website redesigns can be a stressful process. In fact, after the typical website redesign, a company's marketing department may find the experience so tedious that they'd happily wait another five years before attempting it again. The problem arises when digital agencies fail to invest the time into learning about their client and their unique industry. Not all website redesign needs are the same, and they shouldn't be. Mediaura devotes a great deal of time researching the client, auditing a client's top-tier competitors, and analyzing the client's business in order to develop an informed blueprint for what needs to be done in order to improve not only the appearance, but the functionality of the website overall.
This innovative treatment center was looking for a new website, one that would reflect its groundbreaking approach to treatment through the utilization of cutting-edge digital practices. The client was seeking a digital property that would highlight and engage users on the website by the use of a clean, concise, and modern design.
Their old website suffered under weak calls-to-action, content heavy messaging, and strong colors throughout the design that detracted from the brand message.
Old Interior Page
Although the functionality of the website was in place (SEO elements, solid programming, infrastructure), the design itself needed some refinement. The new website needed to be designed in such a way as to facilitate conversions with a cleaner, mobile-friendly aesthetic.
As I said above, Mediaura worked closely with the Claudia Black Young Adult Center to better understand their needs and that of their audience. This in-depth process saved a great deal of time in the end, streamling the development all-around. Instead of being plagued with a large amount of back-and-forth between the design team and the client, Mediaura was able to develop a website that addressed the issues identified in the former property while incorporating the new goals set forth by the client.
The design of a website is important because it affects how quickly users are able to find what they are looking for. If the user finds the experience difficult or becomes frustrated, they will leave and try a competitor, resulting in a lost opportunity for a lead or conversion. A good website design will be easy to understand and navigate, it will help potential customers find what they need, and it will provide strong calls-to-action in order to take them one step closer to making a sale or getting in touch.
With this redesign Mediaura needed to:
Everyone knows that a website has to look good, but it's also important to keep in mind that usability is just as important. The user experience should never be sacrificed just for the sake of appearance. A good website design will immediately create trust while guiding the visitor to take action.
Site navigation should always be consistent and logical throughout the design and every element on a page needs to have a purpose. You have seconds to make an impression and if the viewer can't make sense of your design, they are going to leave.
With all of these items (and a great many more) in mind, we developed a new website for the Claudia Black Young Adult Center:
While you may view the website in its entirety here, there are some key elements worth pointing out.
The above-the-fold area of the new design engages the user through a concise branding message, call-to-action, and immediate area for conversion. The neutrals of the palette are constrasted against the stronger colors to highlight important messages throughout the design. The user is also provided with various methods to contact the facility, along with secondary social media platform links, therefore providing the viewer several ways to build a relationship with the Claudia Black Young Adult Center.
The interior pages were designed to make apparent what is the main content on a page and what is secondary. The user is able to find the information they are looking for quickly and to navigate throughout the website with ease. The visuals incorporated throughout the design also reinforce the messaging without detracting from the information on the page.
Finally, while the previous design was reactive to mobile, it was as "mobile friendly" as it could have been. Last year, mobile and tablet internet usage surpassed desktop for the first time - up to 67% of people are now visiting websites with smaller screens. Mobile browser usage is also highest among young adults ages 18-26, which is the target audience for the Claudia Black Young Adult Center. Therefore it was imperative that our new design be easily accessible via mobile.
Of course there is more to website design than just looks, such as cross-platform compatibility, and programming - those are things that aren't seen by the website user, but have been revamped on this website redesign as well. These ingredients result in a faster load time, consistent web presence with our hosting solution (no bandwidth issues), and top-of-the-line security for the website itself.
Aside from website development, we also created social media identities on various platforms, created content for the website, and forumlated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be.
To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.
Published on: Tuesday, 14 April 2015 10:29
It’s not news to anyone that advertisements are running the show on Facebook these days. If you check Facebook on a fairly regular basis, you’ve surely come across ads that seem suspiciously directed at you. You might have an inclination about how these ads ended up on your news feed, but have you realized that businesses use Facebook targeted advertising to reach the people who are the most likely to give them their business? And if you do, do you know how it works?
Facebook gives you the power to target specific groups of people who are highly engaged with what your business offers through a series of questions. Compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate. When you target your ad, you’re choosing the exact audience who you want to see your ad. It can be as specific or as broad as you like.
The more specific you get with your audience, the better, because the people that DO see your ad are more likely to click on it. This results in a much better value for your money.
Creating your Facebook targeted ads is only the first step. Once you’ve targeted your ideal audience through social media, you have to keep them engaged. The power of social media management isn’t all about that perfect ad or catchy slogan, but it’s about building relationships and offering up content that makes your customers “want” to follow your page. At Mediaura, we build strong relationships with our clients so we can help them engage their audience in the most constructive way possible. Pushing a product or service isn’t the best way to convert your audience into paying customers. It takes communication and building a trustworthy relationship with your prospective clientele. By providing rich, interactive content on social media, your business becomes more interesting and enticing to your customers. At this point, they should want to spread the word for you.
At Mediaura we know it’s not just about buying ad space, it’s about being smart and realizing how to take advantage of these low cost advertising avenues that offer clients much more value for their budget. Today’s economy requires businesses to have a strong social media presence if they want to be successful. Mediaura works closely with your team to create an authentic branding strategy that will boost consumer engagement on your social media platforms in a big way. To find out more about our social media management team or any of our other services, please Contact Us or call Mediaura at (502) 554-9649 to get your digital presence where it needs to be.
Published on: Thursday, 02 April 2015 17:02
Mobile success is a matter of capturing mobile moments. Whether it’s the moment when you set out on a run and want to know if it’s going to rain or the moment you see the news that hints it’s time to sell your stock, the key is to design applications and sites that deliver the exact, relevant interaction in a mobile moment.
But, these mobile moments – the moments in which a person pulls out their mobile device to get what he or she wants, quickly and in context – are shrinking. Pretty soon, even apps will be overkill. Nowadays people not only want, but they expect instant mobile gratification. They want their information in a micro moment – a mobile moment that requires only a glance to identify and deliver information they can consume or act on immediately.
Already, the tiniest moments are speedy calls to action. You wake up when your alarm goes off. You stop at a red light. Your phone already engages you with signals like this called push notifications. You get a reminder when your next hair appointment is or who won a ballgame you’re invested in. Then you act on these notifications, even if the act is just quick acknowledgment.
These aren’t just mobile moments: they are micro moments. And micro moments are the next big thing for mobile. Mediaura knows that the technology to act in micro moments is already happening – in the latest iteration of Apple’s mobile system, iOS 8, you can take action quickly in response to a push notification. And other technologies and analytics create the pinpoint context to make micro moments relevant so you only get the notifications you choose.
Micro Moments and Wearables
There’s been a lot of recent buzz about wearables like the Smartwatch and Google Glass, and micro moments are what they’re made for. Wearable tech is the next chapter of the mobile revolution. One in five Americans already owns a wearable device, and a third of consumers aware of wearable tech say they’re likely to buy a device in the near future.
There's a wine company, for example, which sends a notification that sounds like clinking glasses telling you the wine of the day. “Buy a bottle and get a great deal – if it’s not too late!” In one day, this company sold 105,000 bottles. Flash sales like that are perfect ways to win in a micro moment.
Nike tells people when their shoes are about to wear out. Walgreens reminds you to refill your prescription. Sephora tells you when you are near a store and how you can get rewards benefits. These are immediate pieces of information that customers probably aren’t thinking about until that moment, and most of the time, this call to action works.
Businesses can even send simple notifications telling you your package has arrived or an insurance claim has been processed where no action is required.
The four-step IDEA process
There is a four-step cycle that includes identifying, designing, engineering and analyzing to create the best possible targeted micro moments for your company.
Instead of customers intentionally using apps a few times a day, at Mediaura we think about how our clients can engage customers in 5-10 second interactions many times a day. We can help you to create brilliant notifications that give your consumers the power to respond to messages, set preferences and take action through the simple tap of a button. For additional information about how we can help take your mobile to the next level, please Contact Us or call Mediaura at (502) 554-9649 today to get your digital presence where it needs to be.
Published on: Thursday, 26 March 2015 12:04
Most business owners understand the value of having good content on their websites and blogs, but the importance of selecting a good web host often takes a backseat. As a business, big or small, you have to evaluate your needs properly before making a decision on hosting. Many companies don’t understand their needs and what could happen if they make the wrong choice. Choosing the wrong web-hosting provider can have a seriously negative impact on your income.
Loss of revenue: If your site goes down, your potential customers go down, too. Without a working online site no one can learn about your products and services. If you host an online store, the outcome is even worse as you’ll lose out on potential sales and income. Amazon had a 40-minute outage once and it cost them roughly $5 million dollars. Having your site go down should never be an option.
Negative effect on your SEO Ranking: Good content marketing means high search result rankings so customers can easily find you. If your site is repeatedly down when search engines are attempting to visit, be prepared to experience adverse affects. Even if your site isn’t down, a slow website is still a killer when it comes to rankings.
Security and Malware Attacks: Many web host providers expect you to manage your own system on their hardware, including backups and security. This could result in hours or days of being offline if there’s an equipment failure. At Mediaura we back up your data to our secure virtual private cloud with enterprise level hardware and cutting edge technology. All failovers are fixed in 30 seconds. We also assist with technical support, maintenance and security issues 24 hours a day.
When it comes to hosting solutions, we’re different from the competition. Plain and simple, our dedication to speed, security and customer support is second-to-none. As more businesses develop an online presence, the risk of attracting hackers increases. Some of these hackers are looking to compromise the security of your business and your clients. Humans only generate 49% of all Internet traffic, so you really don’t know who or what is visiting your website.
Mediaura takes your security very seriously with secure, hardware firewall access enabled on all of our solutions. This solution is typically only available to large enterprise clients, but we package ours as an affordable SMB offering because no one should have their reputation and hard work be destroyed due to an attack on their system. Building an amazing website or mobile app means nothing if the infrastructure supporting it fails.
At Mediaura we understand that Internet Security can seem overwhelming. That is why partnering with a digital agency that not only understands the industry, but also places your security at the top is a smart decision. We are a full service industry and our solution was built by experts with over 25 years of experience. Contact us or call 502-554-9649 to learn more about our web hosting solutions or any of our other services today.
Published on: Monday, 23 March 2015 15:31
Social media platforms have continued to emerge and evolve over time, which causes changes in the way consumers engage with brands. Keeping up with the latest social media trends can be daunting, and in today’s world, the use of pictures to create more meaningful connections with customers has taken precedence over the use of text.
Consumers are generating 2.5 billion images every week with Facebook and Instagram alone. Combine these numbers with Pinterest and Tumblr and it’s already clear that people prefer the use of imagery in advertising to words. Pinterest is driving substantial results for brands and is the Web’s third-largest traffic referral source with 70% of users on Pinterest looking for shopping inspiration. Similarly, there are 45 million photos shared on Instagram daily.
So how can a digital marketer find success in a world of marketing without words?
This fundamental shift in consumer engagement on social media has created confusion for many brands about how to best use images in the most meaningful way. At Mediaura, we are experts at this stuff. Using computer algorithms and gathered data, we can decode which image characteristics attract the most consumer engagement.
1. Articles with images get 94% more total views
2. Including a photo in a press release increases views by over 45%
3. 60% of consumers are more likely to consider or contact a business when an image shows up in the search results
4. 67% of consumers say the quality of a product image is very important in selecting and purchasing a product
5. Engagement rate on Facebook for photos averages 37% higher than engagement for text.
Some interesting facts on the types of photos that attract the most pins and likes:
• Images with multiple dominant colors are over 3 times as likely to be shared than images with a single dominant color.
• Brand images without faces in pictures receive 23% more repins.
• Images with high lightness generate 24% more likes than dark images.
• Images with blue as the dominant color generate 24% more likes than images that are predominantly red.
• Images with a single dominant color generate 17% more likes than images with multiple dominant colors.
Engagement marketing is part of a holistic approach to online marketing. It is more than just posting and pinning images, but also about listening and responding to target customers. You can use social data to make your business smarter based on how your audience engages.
To build customer loyalty and your brand overall, you need to keep customers engaged in a continuous dialogue. The challenge here doesn’t necessarily arise from a lack of content, but in determining the best way to use personalized, real-time social media images with content in a valuable, relevant and timely manner. This is where Mediaura comes in. We work closely with your business to create an authentic branding strategy that will boost your consumer engagement in a big way. Evaluating which photos are receiving the most attention and giving your audience what they want is what we do best.
Mediaura’s results are proven. We gather all information available about your users, demographics and usage data to help your business adapt to new visual conversations. Allow us to reframe these challenges as opportunities for your social media presence to thrive. Utilizing the right images on platforms like Facebook, Instagram and Pinterest have been proven to drive higher engagement and sales. For more information about Social Media management or for any of our other services, please Contact Us or call Mediaura at (502) 554-9649 to get your digital presence where it needs to be.