Content Marketing in Digital Marketing

Why start content marketing?

Traditional marketing is pretty much dead. People have become so adept at using the Internet that online banner and button ads are virtually ignored. They fall into the background and just become “white noise” that gets tuned out by the user. This is why content marketing has become the key to digital marketing success. Content marketing is essentially an online campaign of relevant and valuable information targeted towards your audience. It is an ongoing process of changing and enhancing consumer behavior.

Online messages are abundant. So how do you help consumers find and choose your business over your competitors? You create content that your customer needs and wants.

Actor Kevin Spacey spoke at Content Marketing World this year and used his career as a metaphor for online content marketing. Spacey said the top things to keep in mind when trying to tell your “story” or to sell your content are:Content Marketing

  • Conflict It keeps people engaged in your story. People want complexity these days. By identifying a particular pain or struggle they may be dealing with and offering solutions, you position yourself as an expert advisor.

  • Authenticity What is it that makes something feel genuine to an audience? Staying true to your brand voice will make your audience respond with enthusiasm and passion. When consumers and potential clients know that you aren’t just trying to sell them something but sincerely want to impart information, they will listen.

  • Audience If you give people what they want, when they want it and at a reasonable price, then chances are they won’t steal the product or seek out an inferior product. People want the best that their money can buy. Impart knowledge and explain the why’s and how’s of what makes your service or product special and unique.

Let’s use Jared from the Subway commercials as an example of the above information. You may remember him as the Subway aficionado known for his significant weight loss through his self-constructed “Subway Diet.” He shared his struggle with weight loss, and used his life as a case-study endorsement as to how Subway sandwiches truly were beneficial. By the end of the Jared campaign, Subway sales had more than doubled. Jared left the Subway spotlight as their spokesman in 2005, and when he did sales dropped 10 percent.

Why did sales drop? Because people identified with Jared’s story. He was a real person with real issues. There is conflict, authenticity and an audience here. Subway promotes a healthy lifestyle and Jared proves that Subway can help you be healthy because he ate only Subway sandwiches and lost a substantial amount of weight. So the audience here is anyone who wants to stay or become healthier. And that’s just about everyone, right?

Content marketing success has a lot to do with distribution as well. I heard this process being described as “becoming a digital dandelion”. In this case we’ll pretend a dandelion is a flower instead of a weed because the content is helpful and welcomed by consumers.

So where is the best place to start scattering your proverbial seeds?

The answer is wherever your target audience is spending the most time. This is where social media, blogs and mobile apps play a huge role in your content marketing strategy. There are tons of examples of companies using social media outlets to reel customers in. And almost every company has an app or a mobile website that supports their overarching goals and objectives.Content Marketing

Lowe’s Home Improvement does a great job of this with their “FixInSix” web videos. The company publishes 6-second videos of useful household tips on a social media platform called Vine where over 100 million people are scrolling through videos each day. They don’t try to sell anything with this content. The focus is one thing: helping their potential customers.

Another example is Remuda Ranch, the world’s premiere treatment hospital for eating disorders, and a Mediaura client. They maintain both blogs and social media profiles that are leveraged to discuss different issues that affects their patients and those at risk of disordered eating habits. They address these issues in a myriad of ways, from the professional medical point of view, the average individual, as well as those who have successfully recovered and wish to share their experience. By doing so, they have seen a dramatic increase in their intake conversions and inquiries from Internet and Social media users.

The moral of the story? You only get back whatever you put in.

If you put in the value, you’ll get it back in return. And building a content bridge from other locations on the web will eventually bring people to your site. By communicating with your customers and prospective customers without trying to sell them anything, you are delivering information that makes your buyer more intelligent. Which, should ultimately result in business and loyalty. Regardless of your tactics, digital marketing is impossible without great content.

Mediaura Can Guide Your Content Marketing

At Mediaura we know that value of effective content marketing. Our team of digital marketing experts can help guide and show you the best platforms for your message, as well as help create your content through our team of content marketing specialists.

We know your brand is the best, so let us show you how you can make the rest of the world see that too.

If you would like to learn how Mediaura’s content marketing services will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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User Experience Design: What You Like and Why You Like It

Websites and web applications are constantly revamping themselves these days, becoming more progressive as technology advances. The one thing that’s remained the same, however, is how users perceive information. We know when we like something. That’s obvious. But rarely do we think about why we like it. What makes it pleasant to look at? And why is it a pleasant interactive experience?

User experience design (UX) is meant to enhance customer satisfaction and loyalty by improving the usability, ease of use and pleasure in the interaction between the customer and the product. So, UX designers look at what makes users feel pleasant. This seems pretty basic. People tend to like color, visuals and order. But think about buying a book on Amazon.com or some other interaction-rich website. These types of systems involve a myriad of user tasks. There’s an alphabetized list of categories to choose from to narrow down your search and a multitude of sections to buy from – are you looking for audio books? Music? Apps? Or are you looking for a tangible item? You can even choose to shop by department. It is the UX designer who thinks about the accessibility of these options to make sure it is the most efficient and pleasant experience for the user. But it hasn’t always been the case that users were the top priority when designing a web system.

This decade has witnessed a huge transformation of the Web. Each year, there are more and more Web users – at least 1.5 billion globally as of 2008 – and that has created a complex and feature-rich online database. In order to be effective, websites were thrust into moving towards a much more user friendly design. Whereas before, Web Designers simply looked at what they thought was creative, with little to no regard for how people felt about the site and the experience. Nowadays, there are UX designers to specifically figure out how a product makes a user feel.

The Real Purpose Of A Landing Page

The design layout for the landing page is especially important because it focuses the visitors’ attention on a particular offer and it should limit distractions from everything else on the website. There is one purpose for the landing page: to capture leads. The best landing page layouts will include:User Interface Design

  • A headline
  • A description of the offer
  • A supporting image
  • A form for visitors’ information
  • Search Engine Optimized (SEO) enriched content

And in the case of a landing page, less is definitely more. Embrace the white space and only ask for the information you really need, which in most cases is just the user’s name and email address.

How User Interface Ties In

User interface is just how a product is laid out on the screen. Is the style of the page cohesive? Is the design language consistent? By using a consistent look and feel when it comes to color scheme, shapes, patterns and especially typography you can create an appealing experience for the user’s eye. But of course, you have to know your user. For example, if you work for a law office you would want people to take your website seriously. But that doesn’t mean the user experience has to be boring. When deciding amongst fonts and overall layouts for a business oriented web design, a good question to ask is, “who would I trust to do my taxes?” Basically, which overall look is the most organized?

User Experience design is not just about interface or how things “feel”, though. As a UX designer, you must have a deep understanding of the business model and processes a client uses and an understanding of the larger context in which their users operate. UX designers must also have a vast knowledge of the technology used to deploy the digital systems they design. With these three key elements, they can create solutions that meet the needs of the client, the user and work within the bounds of the technological platform.

Overall, user experience design is mainly beneficial for:User Interface Designs

  • Avoiding unnecessary product features
  • Simplifying technical publications for customers
  • Improving usability and therefore customer acceptance
  • Expediting design through detailed guidelines
  • Incorporating marketing goals while respecting the user’s freedom of choice

Rely On Our Decades Of Experience

At Mediaura we leave no stone unturned. We know that every single detail of your website matters - typography, psychology of color, the layout of the menus, you name it. We know that “one size fits all” will never apply to your digital properties, nor should it.

Our team of experts will sit down with you and discuss your goals and objectives, your likes and dislikes, your audience, and from there we will custom-tailor a user-experience designed to meet these goals. We leverage our vast knowledge to craft web and mobile properties that are proven to be the most effective methods at achieving the end results you’re after.

We are comfortable working on any platform as well as suggesting platforms that will best fit your needs, saving you from being overwhelmed with a product that has more than you need. If you would like to learn how Mediaura’s web development can benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Welcome to the team Kellie!

Welkom! We're happy to announce that although The Netherlands recently lost a resident Mediaura has gained a new team member. With her experience and education in journalism and writing, Kellie will be helping to assist our copywriting and content creation division. She's already hit the ground running, composing articles for blogs and writing valuable pieces for Mediaura and our clients. She is also the first person in the office to successfully defeat Andrew in table tennis on their first day - which is an impressive feat on its own! So without further ado, let's learn more:

1.You are stranded on a deserted island, what three things do you have with you and why?

If I’m being logical: 1. A plane 2. Someone who can fly the plane 3. A Jimmy Johns sandwich to make my tummy happy. If I’m being less logical: 1. A good book 2. My cat 3. A Jimmy Johns sandwich to make my tummy happy.

2. What is something people would be surprised to know about you?

I lived in a small village surrounded by a moat in the Netherlands for a year.

3. Favorite Album?

Rumors, Fleetwood Mac. I like to think Stevie Nicks is my spirit animal

4. It's your last meal, what do you eat?

Crab cakes on a bed of my grandma’s mashed potatoes, with an entire baguette and a block of cheese. And a Blanton’s bourbon on the rocks.

5. Favorite Movie?

Sleepless in Seattle. Tom Hanks and Meg Ryan at their finest!

6. Name one thing you can't live without.

Buzzfeed quizzes. Or a brain.

7. How do you like to spend your free time?

Talking nonsense with friends, playing ping-pong, reading, writing and riding my bike when I’m not taking Buzzfeed quizzes.

8. If you could travel anywhere in the world, where would you go?

Tokyo because it seems completely insane. Honestly anywhere in Japan.

9. Why did you want to be a writer?

9Because words are my favorite. And I was never any good with numbers.

10. If you could have any superpower, what would it be and why?

Time travel, so I can go back in time and tell 12 year old me that corduroy overalls will never be cool, at least not in the near future, and then on into the 80s to meet Rob Lowe circa St. Elmo’s Fire (Hubba hubba!).

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The Benefits of Blog Marketing

Blog marketing or "blogging" as it is commonly known can be an extremely effective marketing tool. Leveraging a blog on your website as a marketing tool enhances your company's identity and gives it a "voice" - aiding in positioning yourself or your organization as authorities of your industry. It also provides an opportunity for others, such as clients or customers, to become involved in your work on a new level. A blog is also a fantastic marketing tool and enhances search engine optimization (SEO) by continually enhancing your website with new, fresh content.

Blog marketing gives you the opportunity to educate the public and further develop your brand. It also allows you an opportunity to educate your clients on relevant industry trends, topics, and marketplace necessities without bombarding them with too much information.

You may think that a blog isn't necessary for your brand, but here are some things to consider before ruling it out:

Business Blogging Helps Generate Traffic To Your WebsiteBlog Marketing

In order to make your business’s website a valuable marketing asset it is vital that people actually see it.

Think about when you open up your internet browser. How often do you type in a website’s direct URL instead of using a search engine to find a keyword or phrase that you’re looking for? In most cases, individuals will do the latter, especially if they are searching for a product or a service and don't know who or what to look for. Therefore the more content your website has, the more likely it is that your business will rank higher in those search engine search returns. Here's an example - an individual searching for "How to improve my golf swing?" may not land on the product page of your website that lists the various clubs you sell that are meticulously designed to do just that, but if you have a blog on your website that explains that to improve your golf swing you need to buy this particular brand of golf clubs, chances are they're going to find you. 

That being said, no one wants to look through a ton of web pages randomly scattered on a website. That would be a chaotic and unenjoyable experience for the user. Business blogging is the overall solution to this problem. Every time you publish a new blog post in the blog section of your business website, you are creating an opportunity for your site to show up in a relative search through content marketing and search engine optimization.

Business Blogging Can Help Establish A Name, Or A Brand, For Your CompanyBlog Marketing

If you prove you have a great product and know what you are talking about, customers will begin to respect you and put you in a different category from other businesses. We always like to use the example of Kleenex, or Q-tip, when describing effective brand positioning methods. Hardly anyone asks for a tissue or cotton swab these days, do they? Instead they said, "Do you need a Kleenex?" We like to explain this as the “Martha Stewart Analogy”. Just like a business blog, Martha provides content on HOW to do or create something (recipes, crafts, how to fold a sheet properly, you get the idea). She doesn’t just try to sell you the outcome. And because of this, she is now considered the expert on anything and everything home economics related. Martha Stewart might as well BE Susie Homemaker.

Like Martha, a business blogger should explain what their company does in a way that makes it familiar to the reader. It should enhance the company’s brand and position them as a leader of their industry. Martha Stewart will give you a step-by-step tutorial on how to bake and decorate a cake, and even if you follow along perfectly, it’s highly unlikely your results will turn out like hers. This is because SHE is the expert on cake decorating, just as a blog provides you the opportunity to demonstrate that you are the expert of your industry. This is important because it provides users with an insight on the level of professional expertise that is required to provide a product or a service that they may think that anyone can do or that they may undervalue the detail required in executing to the level they expect.

Business Blogging Humanizes Your CompanyBlog Marketing

Blog posts allow you to display more personality because of their informal tone, and people like to attach a "face" to a business. This makes the experience of reading a company’s blog over a the main website content feel more genuine. On the Mediaura website for example, we provide you with succinct information without overwhelming you with a lot of content. Instead we leverage our blog to share stories, industry information, and sometimes fun stories about our company. Blogs are a powerful way to build affinity with your brand amongst consumers. It helps them get to "know" you and what you're about, and more importantly, it allows you to be proactive and drive the conversation.

You can also respond to customers’ questions and comments on blog posts. It is so important to stay connected with your market for the growth of your business. Social media will help with this as well. By adding a link to your blog on a social media platform, you’ll be amazed by how many people click on your blog and then share the blog if they find the information relevant and helpful.

Business Blogging Will Bring Long Term SuccessBlog Marketing

If you are consistent with your posts, a large chunk of traffic each month will come from entries that weren’t even written that month. With a blog's automatic archiving feature it’s easy for visitors to find the information they want, when they want it. You may have written that article on "How to improve your golf swing" six months ago, but if someone is doing that search tomorrow, chances are, they're going to come across it.

The great thing about investing in content writing for a blog is that it's a proven method of marketing, and organizations are steadily beginning to realize its impact. The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011 and for good reason. According to HubSpot.com, a marketing software company, 60% of businesses who blog acquire more customers. Blogging is like “the gift that keeps on giving”.

Overall, making a business blog a strategic tool for your company takes time, consistency and dedication. But, if you do it right, you can reap some seriously good results.

We Can Help

Mediaura has a team of content marketing specialists with the knowledge and know-how to help make the most of your brand. No matter what your industry is, our talented team of copywriters and journalism professionals will work to enhance your visibility in the marketplace. We have worked with brands for years to showcase their expertise in a manner that drives clients and traffic to their websites.

If you would like to learn how blog marketing could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Up Your Digital Marketing Game

Mediaura isn’t just for the up and coming business that is not yet digitally present. As one of the top Interactive Agencies in the nation, Mediaura utilizes a multitude of online tools and platforms to take even a Fortune 500 company to the next level. So why exactly should you choose to team up with us to boost your business? Our digital marketing expertise comprised of our online advertising, social media management and mobile software development initiatives can take your business’s online presence up a notch by making customers fully aware of what you have to offer.

Simply having a website is no longer enough. In order to stay ahead of the competition, organizations need to make sure that they are fully utilizing and leveraging the capabilities that their website presence provides. Mediaura is a full-service digital agency that not only develops and executes digital marketing, we educate our clients throughout the process – so that they can make informed decisions concerning the growth of their online portfolio. We work to empower our clientele, showing them the endless possibilities that digital marketing can provide, for both their brand and their bottom line.

How Will Our Digital Marketing Services Actually Draw Customers In?

By using a process called Search Engine Optimization (SEO) your project will generate the traffic it needs to stay current and to keep people coming to your site. Our dedicated team of experts uses keywords that are relative to your business and will work to insure that your company remains in the top “unpaid”, or organic, search results on a search engine through monitoring, programming, and quality score improvements.

According to an online study, 93% of all Internet traffic begins with a search engine. On top of that, 75% of users never scroll past the first page of search results! If your page isn’t ranking high enough to be visible and competitive, you’re missing out on valuable new business. Mediaura knows that the higher up and more frequent your website appears in a search engine, the more traffic it will generate. This process of optimizing your digital properties for search engines is an on-going process. Mediaura will constantly adapt to updates and algorithm changes and put the focus on the most important topics on your website through key digital marketing aspects such as:SEO

  • Keyword Research
  • SEO-Friendly Content Writing
  • SEO-Performance Monitoring
  • Ranking/Status Reports
  • Content Creation

The Benefits of Social Media

Mediaura uses social media platforms like Facebook, Twitter and Linked-In to enhance your branding profile and keep your customers in the know. According to a new eMarketer report, nearly one in four people worldwide use some form of social media. This is why Mediaura recommends social media marketing to our clients, because we know that meeting them in an environment they’re already frequenting, will give your brand a competitive edge.

A strong, positive social media presence is imperative for brands that want to engage with users one-on-one in a professional yet laid backed manner and maximizing the brand loyalty now and in the future.

Social media platforms are keenly aware of the marketplace assets they provide, and have recently made adjustments to suit the needs of companies looking to raise their digital profile. This level of engagement is unprecedented in the realm of marketing, and working with a digital partner such as Mediaura will help to ensure you get the most bang for your buck.

Our experienced social media professionals use platforms such as Facebook, Instagram, Twitter, and Youtube to create quality content by listening to followers needs and taking note of which posts get the most attention. This area of our digital marketing plan allows us to gather information on:Social Media Marketing

  • User demographic
  • Usage data
  • Campaign effectiveness score

The above knowledge will help us continue to improve your business by making recommendations based on your customers’ digital marketing needs in the ever-growing realm of social media. Why will a mobile app enhance your digital marketing presence?

Do You Need A Mobile App?

Mobile applications allow customers to have all the information they want at their fingertips. Mediaura has created customized mobile applications for a variety of devices in house, such as the iPhone, iPad and Android. Mobile apps can enhance your brand by:Mobile App Development

  • Increasing visibility of your website
  • Increasing accessibility to you website
  • Connecting with on-the-go customers
  • Giving customers directions to your location wherever they are
  • Giving customers immediate access to your contact information

Mobile apps can integrate with existing desktop website and continue to engage consumers throughout the day. We know when a mobile app is right for your business and when other cost-saving initiatives can be just as effective.

Mediaura’s digital marketing expertise provides a plethora of services to companies big and small. Whether your company has a presence online yet or not, Mediaura can help you exceed your digital marketing goals.

A True Digital Partner

These are just a sample of the ways in which digital marketing can improve upon an already-effective website presence.

To learn what digital marketing can do for your brand, click here. If you would like to learn how digital marketing could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Facebook Advertising Tips For Small Business

Most people are aware of the social, personal side of Facebook. In fact, Facebook has more monthly users (1.32 billion) than India, the world’s second-most populous country at 1.24 billion, has people. However, what many businesses aren’t aware of or are unfamiliar with, are the advertising and marketing possibilities this platform has to offer them. This is especially true for small businesses that may not have the type of budget required for larger, national campaigns.

At Mediaura we routinely work with businesses of all types to leverage this social media platform to increase brand affinity and product awareness for organizations both big and small.

If your company is on the fence about the impact Facebook can have on your bottom-line or you don’t think it’s necessary for your brand to have a presence on social media, we’re here to change your mind – or at the very least begin the conversation.

Facebook Helps Customers Find You

Facebook is a proactive way to inform customers about your brand in an authentic way without interrupting their daily routine. Your page becomes an extension of your business, making it easy to share updates with people who matter the most – your clients and potential future consumers. It allows you to engage with people in their own social environment, both on desktop and mobile, in a genuine way. This type of interaction builds brand loyalty, because people see that they are able to interface with a company who cares and who reaches out to them for their business.

Having a Facebook page makes your brand:

  • Discoverable: When people search for you on Facebook, they'll be able to find you.

  • Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

  • Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

Facebook Helps You Identify Your Audience

Often we work with clients who think they know the identity of their clientele, but after capturing their analytics and reviewing the data with them, they discover a whole new demographic of people that are interested in their brand that they weren’t even aware of – or at the very least underestimated.

This can have a major impact on how your branding is positioned moving forward, allowing you to tailor your message to and entire new audience and expanding your growth.

Mediaura recently contracted with a new client who had previously only been advertising and sharing their message with the audience they knew they had based on traditional advertising methods. However, what they were not aware of is that their page was actually being viewed more frequently by an entirely separate segment of users. By expanding their targeted audience and composing unique messaging for this group, we were able to have a very significant impact on their ROI almost immediately.

Without Facebook and working with a digital marketing partner, they would have neglected the potential to tap into an entirely fresh demographic.

The team at Mediaura has been working with Facebook advertising for several years now, and our expert staff knows how to identify and target your audience, drilling down to identify the group most likely to convert to your goals.

Facebook Allows You to Maximize Your ImpactFacebook Advertising

One of the most competitive aspects of Facebook in terms of marketing for businesses is that it allows you to find out what’s working and what isn’t – before you go all in. With traditional media, a much more costly method of advertising, you are locked into an idea. Yet with social media advertising, you can run different ads or messages simultaneously and measure the user response to each one. Facebook also affords you the opportunity to optimize your campaign so that your budget is directed towards the ad that is performing the best.

With traditional marketing methods, at some point you kind of have to “go with your gut” and hope that something will work, but with Facebook advertising the hard facts are what inform our decisions. The team at Mediaura will look for trends in the analytics to help you develop more of the best performing content for your brand. This will help increase your ROI while maintaining the required budget necessary to achieve your objectives.

Facebook Allows You To Grow At A Pace You Can Afford

As we’ve previously discussed, traditional marketing methods are expensive. The average advertising cost for an inch of black and white advertising space in a newspaper is approximately $230-$400. And let’s face it, that ad may or not be seen by whomever is reading that paper, and how much of a lasting impact will it really have on the viewership?

If you were to take that same budget and apply it to a Facebook ad or a promoted post, you would have a full-color ad with text, going out to a highly targeted audience. Even better than that, you would have actual measurable results.

So while that newspaper may be able to give you an idea of their audience and who may see your ad, they won’t be able to tell you who did see your ad. Whereas with Facebook we would be able to inform you that for a budget of $300 – 72,367 unique users viewed your ad, 504 of those individuals immediately went to your website to view your product, at a cost of $0.59 per click.

As a business, especially a small business, this type of information couple with the ability to set your parameters (such as budget and audience) can have a massive payoff to the well-being and growth of your small business. It doesn’t require thousands of dollars upfront, instead it allows you to steadily increase your budget as your business grows, minimizing overhead costs.

Mediaura Can Help Your Business

The advertising team at Mediaura has been working in the digital realm for decades. No matter what your industry is, we can help leverage social media advertising on any platform: Facebook, Twitter, Instagram, etc. and make the most out of your budget.

As a company we are invested in seeing our clients succeed, because we know that when they grow their advertising capabilities increase as well. This is why our clients have been with us for years – we work to make sure their goals are not only met but are exceeded.

To learn what social media marketing can do for you, click here. If you would like to learn how Facebook or Social Media advertising could benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Mediaura Recognized for Exemplary Workplace Practices

Mediaura has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business and employee success.

This prestigious award, part of the national When Work Works project administered by the Families and Work Institute (FWI) and the Society for Human Resource Management (SHRM), recognizes employers of all sizes and types in the [region or state] and across the country.

“We are a company comprised of team members who always go the extra mile for our clients,” said Andrew Aebersold, President/CEO of Mediaura “This is why we recogize the need to go the extra mile as a company for our team's well-being too.”

The award is the result of a rigorous assessment. Worksites must first qualify in the top 20% of the country based on a nationally representative sample of employers. Two-thirds of the evaluation of applicants comes from an employee survey. Applicants are evaluated on six research-based ingredients of an effective workplace: opportunities for learning; a culture of trust; work-life fit; supervisor support for work success; autonomy; and satisfaction with earnings, benefits and opportunities for advancement — all factors associated with employee health, well-being, and engagement.

“These employers are making work work in innovative and inspiring ways and set an example for employers both nationally and internationally,” said Ellen Galinsky, president of Families and Work Institute.

“The When Work Works Award recognizes organizations that foster a culture of workplace flexibility and effectiveness, which gives them a competitive advantage. Their practices set them apart from other organizations,” said Lisa Horn, director of SHRM’s Workplace Flexibility Initiative.

When Work Works is a national project that shares research results on what makes an effective and flexible workplace with the business community.

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Website Development – Why Responsive Designs Matter

With the rise in mobile browsing, making sure that you have a website that is viewable on technology such as tablets and smartphones is not just recommended, it’s imperative. If your website is not mobile-friendly and is lacking a responsive design, then you are going to be losing potential clients and consumers to the competition.

Much in the same way that a slow load time on a website will cause users to “bounce” or leave your website, a page that is not compatible with mobile will have them running for the hills. Your website should be built and designed specifically to enhance the user experience. Websites that are poorly designed are ones that try to fit the entire kitchen sink onto a single page, probably accented with some nonsensical animation thrown in for good measure too. Let’s be frank here, no one wants to see that. However, if your website is not responsive or mobile-friendly, I can promise you that no matter how much time and effort you’ve put into building a wonderful design, people aren’t going to look at it.

They simply can’t be bothered. Especially not when so many of your competitors have already made that call to embrace mobile.

So What Is Responsive Website Design?

Responsive website design is an approach aimed at crafting websites to provide an optimal viewing experience. That means they incorporate easy reading and navigation with a minimal amount of resizing, panning, or scrolling. All of the content, images and structure of your website stays the same no matter what type of device you are utilizing to browse the Internet.

When a user goes to a website on their desktop they will see the website in full view:

Website Development

With a responsive design, when a user accesses that same website through their mobile device, the website will automatically recognize this and retract to accommodate the smaller screen.

Website Development

All you need to really do to understand how prevalent mobile browsing is in the world today is to simply look around. Everywhere you go people are browsing, consulting, and utilizing their smartphones in some form or fashion. People use their mobile devices to view social media outlets, check emails, read product reviews, and even shop on the go.

Here are just a few facts in case you’re still wondering if a responsive design is right for you:

  • There are approximately 1.75 billion smartphone users worldwide 
  • 61% of the US population owns a smartphone
  • 4 out of 5 consumers use their smartphones to shop
  • 70% of mobile searches lead to online action within an hour

If that still doesn’t convince you, think about this, more people in the world own smartphones than have access to running water or own toothbrushes. Still don’t think mobile is here to stay?

Added Benefits of Responsive Designs

You may be thinking to yourself, “I have a website designed for desktop users and another website designed for mobile users.” That’s great! You’ve got your bases covered. However, for those who have yet to embrace mobile or who have websites in need of updating, responsive website design is perfect for you. It saves you the hassle of having to create and design two separate websites.

Another thing that is really important to your bottom line, is that Google actually prefers websites to have a responsive design. And in case you haven’t heard, they’re kind of a big deal. But why do they prefer it? Google finds that it more efficient for their bots to crawl the website and index and organize all of the content found online. This is because when your website has a responsive design Google bots only have to be concerned with one URL and the same code across all devices. If you are the type of business with a separate desktop website and a separate mobile website, the HTML and the URL will be different for each individual property.

So a responsive website design means that your website is going to have a better search ranking overall.

Website Development With Longevity For Your Business

Mediaura has experience in “retrofitting” websites for a responsive design, as well as Website Development from start-to-finish. To learn more about our website services, click here. If you would like to learn how mobile website development can benefit your business, contact us here or give us a call at 502-554-9649. A member of our team will be happy to assist you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Why You Need A Digital Agency

As you may already know not all advertising agencies are alike, and these days they are primarily divided into two camps: the Traditional Agency and the Digital Agency. While the differences between these two conventions may seem subtle, those discrepancies in today’s marketing climate can mean sink or swim for your business.

While the traditional agency still has a role to play in marketing, those without a strong digital division (or dedicated partner) are quickly becoming irrelevant. Call it “marketing Darwanism” but those who didn’t adapt or evolve have been doomed to falter. Those may seem like strong words, but they’re the truth. The last decade of marketing and advertising has been defined by technological innovation, and unfortunately most traditional agencies held fast to their culture, processes, and stagnant business models hoping that this was a fad that would pass or not affect their bottom line.

Just as radio, newspapers, television, and other forms of media have learned - they were sorely mistaken.

The Strength Of A Digital AgencyDigital Agency

Digital agencies leverage new and emerging technologies to help their client connect with new customers through these cutting-edge platforms. At its core, a digital agency is a sophisticated organization that creates relationships that possess depth and relevance with consumers by utilizing technological advancements in marketing.

Despite the fact that when most people hear the term digital agency they think “website design” a true full-service agency, such as Mediaura, does so much more. Quite often when we work with clients they are amazed at how much quantifiable information and behavioral facts about their consumers that we are able to provide for them. Our team is able to utilize a wide-variety of information, far beyond the capabilities of a traditional agency, to arm our clients with new insights they can use to increase sales and conversions.

Let’s use this example, if you were going to advertise your product or brand which method would you prefer?

A) An expensive static solution where your analytics will be given as an approximation of how many people saw your ad based on the estimated amount of traffic on a given day?

or

B) A less expensive, interactive work that highlights your brand and allows you to be provided with performance statistics such as the exact amount of individuals who saw your ad, their behavior after viewing your ad, the amount of calls/emails derived directly from your ad, as well as their demographic information such as gender, age, location, and household income.

Most clients prefer solution B, and that is the marketing edge that a digital agency can provide over traditional advertising methods. With digital marketing, every metric is measured. We can track the performance of specific keywords, locations, landing pages, and track them to conversions and sales for our clients.

The benefits of a digital agency aren’t simply about methodology. Advertising with a digital agency is much less expensive than traditional ad placements. This allows organizations of all sizes to benefit and become players in the marketing game.

Digital agencies have a wide-variety of devices the can employ to connect with your target audience, such as:

  • Personal Computers
  • Smartphones
  • Cellphones
  • Tablets
  • Gaming Consoles
  • …much more

Clients are also much more free in terms of the parameters of their ads with a digital marketing agency. It used to be that when you placed a billboard advertisement, you were stuck with one image for a defined amount of time. However, with a digital agency, your ad can run an hour, a day, a week, a month, etc.

Mediaura, A Digital Agency With Experience

What many clients find intimidating about digital advertising is that they simply don’t understand its full capabilities. Traditional advertising on the other hand has been around since the Roman Empire, and has been prevalent in the US since the Boston News-Letter printed a real estate ad.

This is why it is imperative to work with a digital agency with a solid track record of proven results. The digital agency landscape is populated with far too many unscrupulous individuals who think that a laptop and a rough idea of how the Internet works makes them qualified to run a business. Don’t throw your money (and it’s often a lot) to these fly-by-night companies.

Mediaura was awarded the Better Business Bureau Marketplace Ethics award for our fair practices. We work to educate our clients on their options, explaining to them every step of the way why a particular method is the best choice for them. We have a roster of loyal clients because we’ve worked hard to give them the results they deserve, because we know that when they succeed, we do too.

To learn more about our digital agency services, click here. If you would like to learn how digital advertising can benefit your business, contact us here or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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Mobile Apps Are On The Rise

New reports released show that native app usage on smartphones is on the rise. The reports show that the time spent on a mobile device by the average US consumer has risen to 2 hours and 42 minutes per day. While on their mobile devices, apps commanded 86% of the average US mobile consumer’s time.

In other words, the average US consumer is spending approximately 2 hours and 19 minutes per day just on mobile apps.

Mobile Apps

Gaming applications continue to be the most popular, with 32% of the time spent on them. Meanwhile social and messaging apps (like Facebook), increased their share over the past year from 24% to 28%. Entertainment apps (think Youtube) and Utility applications maintained their positions from the previous year at 8% each, while productivity apps saw their shares climb from 2% to 4% of the overall time spent by users.

Mobile Apps

What Does This Mean For My Business?

This research is important for a few reasons. It shows us the importance of making it a point for your business to invest some resources into mobile; either mobile apps or a mobile-friendly web presence. Most importantly however, from a business standpoint it illustrates the continued accession of Facebook into the digital marketing landscape.

Mobile Apps

Mobile ad spending is on pace to reach $31.45 billion in 2014, that is an increase of 75.1% from 2013. This accounts for nearly one-quarter of the total digital ad spending worldwide.

Facebook in particular is gaining a significant market share. While some organizations we’ve met with have initially seemed dubious to the strength of Facebook advertising, Mediaura has managed to make them believers of the platform’s penetration into the marketplace. When they see the impact that effective Facebook advertising can have on their brand, edging them out ahead of their competitors, they always want to know what more can be done.

For several of our clients, the development of mobile apps and focusing efforts on social media marketing (ex. Facebooks ads) has had a tremendous impact to their bottom-line. When done right, mobile apps not only engage users but also tie into an overall digital marketing campaign. It goes without saying that the more places you can positively interact with your targeted audience, the more impact your brand will have on them. The credibility that a mobile app and integrated marketing plan can have on your organization's brand is incredible. It's every marketeers dream scenario.

Are Mobile Apps Enough?

A mobile app that is developed and crafted for your consumer base can be an excellent source of ongoing revenue and brand awareness. The key is not to just build an app because you have that “everyone says I have to have one” mentality. Those apps are hollow and often fall flat with savvy consumers.

It sounds pretty simple, but unique apps that have a relevant purpose to your consumers are far more valuable than generic ones with no clear thought behind the design.

To stand out in the vast sea of apps, you need to partner with a digital company that not only has experience with mobile app development, but also has deep-seated knowledge concerning consumers’ social media behavior. At Mediaura, we work closely with our client to help to not only develop their mobile app across all platforms, but we also leverage our Internet expertise to help reap a strong online presence. It goes without saying that social networking channels are quite effective in terms of raising the visibility of the app and helping it pervade throughout the mobile app landscape.

Contact Mediaura Today

Mediaura has been able to transform our clients businesses through effective digital marketing and mobile app creation. Our leadership team has decades of experience marketing to consumers online and developing unique solutions for clients. No matter what your industry, our team works to identify the best solutions and platforms to allow your company to rise above the competition, without breaking the bank.

To learn more about our mobile app services, click here. If you would like to learn how a mobile app can benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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