Tech

3 eCommerce Pain Points (and how we fix them)

With Mediaura’s roots in development and eCommerce Solutions, we have perfected our strategies to help brands find their pain points,
achieve their goals and introduce them to new customers.

eCommerce Pain Points & How Mediaura Can Fix'em

Mediaura’s development team is skilled in the top eCommerce platform solutions including Shopify, WooCommerce, and Magento. We utilize results-based development to help increase sales, and analytics to track trends and cart abandonment.

Working with various eCommerce brands, Mediaura has done thorough research and testing to distinguish the common eCommerce businesses pain points, as well as eCommerce customer pain points. We’ve started setting processes and strategizing projects to help eCommerce businesses reach their goals and customers needs.

Here are 3 common eCommerce pain points that your business may be experiencing and how we can help you achieve your goals and relieve your pains:

1. Driving Traffic & Brand/Product Awareness

The greatest challenge for online businesses is brand recognition and customers finding their products in the sea of various other online businesses. Brand awareness is key for driving traffic to your online business. The customers need to know who you are to find you.

Mediaura strategizes the best marketing plan for you; these usually include:

  • Social Media Marketing: Giving your brand a social media presence and creating consistent content that fit your brand and shows off your products.

  • Search Engine Optimization (SEO): We strategize your keywords, start an on-page SEO plan, and making sure your site is held up to Google’s page speed and development standards.

  • Target Match Technologies Our proprietary research-based service ensures your online business is placed in front of the consumers who are most likely to convert to loyal customers.

2. Customers’ Pain Points

Mediaura’s expertise in e-commerce solutions gives us the upper-hand in pinpointing your online customers’ pain points. Strategizing how to solve them, eliminating any issues customers are having, and creating a personalized customer experience.

Ranking well on Google doesn’t always convert to sales when your site isn’t designed for customers. Here are some common eCommerce customer pain points that cause card abandonment, high bounce rate, and more.

  • Financial: Certain eCommerce customers aren’t willing to spend money on expensive items that have a low life expectancy, or are everyday-use items. Some eCommerce businesses see this as a “well we’ll just lower our prices to be competitive”, but that is not recommended. If you have high-end products, we strategize your content to make the customers confident in their purchase decision.

  • Shopping Journey: eCommerce Solutions are built to give the customers an online shopping experience that makes it easy and personalized to them. Our creative team strategizes the best anatomy changes to your design that could help your customers find the products they are looking for quicker and making the cart experience more simplified for them.

  • Retargeting & Personalization: We’re all human, and want to feel special. Our shopping experience should reflect that. Mediaura strategies marketing tactics that could help the customers feel like your brand cares about them as individuals, and reminds them that they are just as much of your brands’ journey as their purchases are.

3. MultiChannel Solutions

It is essential to be everywhere all at the same time for an online business. Mediaura has worked with many brands that have used multichannel solutions. Selling on multiple platforms is essential for your online business.

At the beginning of your eCommerce project with Mediaura, we work with you to strategize your business design and begin to customize the best solutions for your online business and products.

Here are ways having MultiChannel Solutions can help your online business revenue:

  • Acquiring New Customers: Everyone searches on Google/Amazon first for all products. Being open to how new customers come across your brand will give you various eCommerce customers that will find your products.

  • Maximizing Revenue: Creating more channels for revenue helps get your online business off the ground and helps customers find your products easier on various eCommerce solutions.

  • Brand Awareness: Having your products selling through multiple solutions, you are putting your brand in customers faces, and making them curious who your brand is and its journey.

Striking through the pain points.

Mediaura’s roots are in development and eCommerce Solutions. We have crafted the perfect strategies for brands that have found their pain points, achieved their goals, and introduced new customers to brands.

eCommerce pain points are easy to fix if you have the right team helping you. Strategists to cultivate a research & data-based strategy, a creative team to create consistent content for your brand, & a development team that can create the perfect personalized experience for your customers.

Mediaura is always looking to expand and grow with our clients. If you’re looking to join us on our journey, contact us today!