Our new Account Executive is Mollie Martin, who holds a background in marketing, sales, management, and communication.
Explain your role at Mediaura . . .
As an account executive, my role involves maintaining relationships with current clients, prospecting new business, and being an intermediary between the client and the creative and development teams. With my background in communication, I also do a fair amount of copyrighting as the need arises— typically this is for new websites, reports, and proposals.
In the words of Joan Holloway from Mad Men, “I’m in charge of thinking of things before people know they need them.”
Why did you get into advertising and what steps did you take to get here?
Back in 2012, I started freelancing as a social media manager for a construction company. Through my experiences with that and my obsession with Mad Men, I reevaluated my life’s direction and decided I wanted to pursue a career in advertising.
The next step for me was pursuing higher education, so I enrolled at Oklahoma State University. Then in 2015, I moved to New Albany, Indiana, and shortly after transferred my OSU credits to IU Southeast where I completed my Bachelor’s in Strategic Communication.
Through college, I worked multiple jobs at a time in social media management, sales management, restaurant service, communications, and marketing for IU Southeast and local small businesses. No matter what job I had, I always made it a stepping stone to get where I wanted to be and brought the advertising and sales angle to it.
What do you enjoy most about your job?
What I enjoy most about my job is meeting with different people and companies, hearing their pain points, and figuring out the best way to not only solve their problems but exceed their expectations for delivery and professionalism. Completing a project successfully gives me a sense of satisfaction.
I also enjoy working with brilliant minds in the office and the constant exchange of humor and nerdiness.
What do you nerd out about?
Words. I’m a logophile.
Fun fact: the term “nerd” was coined by Dr. Seuss in 1950. There’s a vast difference between a geek and a nerd, but basically, no one on the internet agrees about what those differences are.
Other things I nerd out about include Mid-Century Modern decor, Game of Thrones, poetry, money management, bourbon, experience-based venues, travel, podcasts, comedy, and branding.
What is your brand philosophy?
If you can address someone’s pain point, and make them feel something while doing it enough that they keep coming back, you’ve got a winning brand. Typically my favorite brands that do this also have a well-developed color scheme and brand personality. And that’s what makes it fun.
Who inspires you in your career?
Right now I’m particularly inspired by real estate mogul and business expert Barbara Corcoran. She has this tenacious ability to turn every failure into a smashing success, citing that her greatest wins have always come on the heels of the most devastating failures. Barbara Corcoran’s positivity and persistence in happiness is an inspiration to me as she takes things that normally people would see as setbacks or disadvantages and refuses to see anything other than the opportunity to succeed. And I think that’s a big reason why she was able to take a $1,000 loan and build her net worth to what it is now at $80 million dollars.
As a life-long learner, I’m constantly absorbing information from successful people who are authorities in their field. Positivity and a laser-sharp focus are the two recurring themes I see the most when observing the lives and philosophies of successful people.
I can’t think of a better strategy than that to inspire my work.