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Thursday, 26 March 2015 12:04

Why Good Web Hosting is Crucial

Most business owners understand the value of having good content on their websites and blogs, but the importance of selecting a good web host often takes a backseat. As a business, big or small, you have to evaluate your needs properly before making a decision on hosting. Many companies don’t…
Monday, 23 March 2015 15:31

Consumer Engagement on Social Media

Social media platforms have continued to emerge and evolve over time, which causes changes in the way consumers engage with brands. Keeping up with the latest social media trends can be daunting, and in today’s world, the use of pictures to create more meaningful connections with customers has taken precedence…
Thursday, 19 March 2015 13:45

What's In A Logo?

Today, there are more products and services out on the market than there have ever been before. Almost every company is competing with other businesses that sell the same or similar things. Therefore, it is vital that a company distinguishes itself from its competitors with a strong company image that…
Wednesday, 04 March 2015 10:33

Being Mobile-Friendly is Essential SEO

Lets face it: if you want your business to be relevant on Google in 2015, having a mobile friendly website is a must. Recently, Google began giving websites mobile-friendly labels, if they’ve earned the title, and rewarding these sites with special treatment in regards to their ranking algorithm. This decision…
Mediaura was honored to have been asked to sponsor the 2015 AAF-Louisville Louie Gala. As a long time supporter of AAF-Louisville and the organization's mission, we were proud to bring attention and facilitate the voting for the 2015 People's Choice Award. In addition, Mediaura also worked to develop a platform…
Tuesday, 20 January 2015 13:03

Get Website Users Converting Into Customers

“Build it, and they will come” is the credo that many organizations have for their digital marketing efforts. While they are to be applauded for venturing into the digital realm with their advertising, simply building a website isn’t enough. These days the “build it” portion is much more complex than…
Monday, 19 January 2015 11:44

Leveraging Your Digital Platform

Is your business’s marketing department leveraging your digital platform in the best possible way? Here’s the thing: Many companies need sophisticated digital marketing help even if they have an in-house marketing department. For most businesses, their internal advertising and marketing departments simply aren’t able to keep up with the ever-changing…
Monday, 19 January 2015 11:08

Melissa McCarty Joins The Mediaura Team

Mediaura, a full service digital agency specializing in online marketing and programming solutions, is pleased to announce that Melissa McCarty has joined their team as the Account Executive. McCarty, who had been Account Executive at Creative Alliance (now SCOPPECHIO) and more recently Sales Manager at Buca di Beppo, will use…
Tuesday, 13 January 2015 11:53

Your Digital Marketing Budget

Clients often come to Mediaura knowing that they need SEO but not quite understanding what it is or how it works. The reality of the situation is that SEO is not really as arcane as some companies would have you believe, nor is it as simple as others would like…
Wednesday, 07 January 2015 10:08

Are You Protecting Your Reputation?

If you are in the process, or thinking about setting goals for your company in 2015, make sure you have Reputation Management factored into them. At its core, Reputation Management is online brand management. While it is commonly thought of as the method in which to downgrade or hide unwanted…
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