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Tuesday, 04 November 2014 10:57

The Importance of Web Hosting

So, you're willing to spend hundreds or even thousands of dollars per month to promote your website with search engine optimization and pay-per-click marketing ads, but you're spending less than fifty dollars a month to host your website? While most business owners see the value in content marketing, the importance…
Monday, 27 October 2014 09:43

Google Penguin 3.0 Update Launched

Google updated its Penguin filter, a filter that targets sites deemed spammy, on Friday October 17th, making it the sixth update for the search engine. This release was one of the most anticipated algorithm updates in Google history. Things you should know about Penguin: It is not a human-driven algorithm…
Wednesday, 22 October 2014 12:46

Emerging Social Networks

At Mediaura, we know all about social media platforms like Facebook, Twitter and LinkedIn and how they can be good for businesses, but there are new social networks emerging all the time. And it might be good to keep your eye on some of these up-and-coming platforms. Mediaura employees are…
Monday, 20 October 2014 12:37

Mediaura launches Just A Touch mobile app

Mediaura is proud to announce the launch of the latest app for our client Just A Touch. Mediaura worked closely with owner Peggy Miller to design a simple, yet effective, mobile app that would realize her vision on both Android and Apple iOS platforms. What Is Just A Touch? With…
Wednesday, 15 October 2014 09:54

Welcome to the team Sarah!

Who says that computer programming is a man's world? Not the team at Mediaura where we're proud to announce our latest team member Sarah. With an education and background in both design and programming she has already transitioned nicely into the cross-training focused Mediaura team. Sarah's already been able to…
Wednesday, 08 October 2014 20:00

Native-Mobile Ads In Social Media Advertising

Advertising Week, the world's premier gathering of marketing and communications leaders, just ended last Friday, October 3, 2014. With more than 250 events featuring the industry's best and brightest, native advertising was probably the hottest topic being discussed. Native advertising is the term for those ads you see integrated into…
Tuesday, 07 October 2014 11:57

Mediaura Launches Blue River Cabinetry

Louisville, Kentucky's digital agency Mediaura has been working with Blue River Cabinetry to launch the new Blue River Cabinetry website. About Blue River Cabinetry Blue River was founded in 1994 by three Amish craftsmen in Fredericksburg, Indiana and was built upon a solid foundtation with one goal: to make the…
If you’ve seen what’s trending on the Internet lately, you’ve more than likely heard of a family of securty bugs known as “Shellshock” or "Bashdoor", which can allow hackers to run programs on other people’s computers, giving them access to personal information and full control over the machine. Many Internet…
Monday, 22 September 2014 20:00

Importance of an Account Manager

A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard with Mediaura, our account managers become "the face" for our company. The role of an…
Monday, 22 September 2014 10:44

What A Logo Can Mean For Your Business

The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether you’re a doggy daycare or a high-end retailer, because an eye-catching image leaves a long-lasting…
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