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Friday, 19 September 2014 11:31

Pay-Per-Click Marketing Tips

So first off, what are Pay-Per-Click (PPC) advertisements? On a basic level, they are the ads you see at the top and along the side of your search engine results. They are sponsored links. And with PPC marketing, you as an advertiser are paying for an actual result, or a…
Thursday, 18 September 2014 10:55

Tips For Developing A Brand

It’s no easy task to put an exact definition on your business. Business owners want to be all things to all people – they are people pleasers. But branding is one of the most important aspects of a business. Your brand is your promise to your customer. What can they…
Wednesday, 17 September 2014 13:42

Tips for Web Development

Web Development and Design, like almost everything, is constantly evolving as new programs and techniques come along. We've been building websites for decades, and have seen trends and styles come and go. When it comes to creating a professional website that leaves a lasting impression, you’ll need to keep everything…
Negative search results can cause a serious blow to your business. And unfortunately, most customers only give feedback when it’s negative. So how do you manage your online reputation when you have either negative feedback or no feedback at all? Online reputation management is about creating a credible and authoritative…
Monday, 15 September 2014 11:53

Content Marketing in Digital Marketing

Why start content marketing? Traditional marketing is pretty much dead. People have become so adept at using the Internet that online banner and button ads are virtually ignored. They fall into the background and just become “white noise” that gets tuned out by the user. This is why content marketing…
Websites and web applications are constantly revamping themselves these days, becoming more progressive as technology advances. The one thing that’s remained the same, however, is how users perceive information. We know when we like something. That’s obvious. But rarely do we think about why we like it. What makes it…
Thursday, 11 September 2014 14:04

Welcome to the team Kellie!

Welkom! We're happy to announce that although The Netherlands recently lost a resident Mediaura has gained a new team member. With her experience and education in journalism and writing, Kellie will be helping to assist our copywriting and content creation division. She's already hit the ground running, composing articles for…
Thursday, 11 September 2014 10:01

The Benefits of Blog Marketing

Blog marketing or "blogging" as it is commonly known can be an extremely effective marketing tool. Leveraging a blog on your website as a marketing tool enhances your company's identity and gives it a "voice" - aiding in positioning yourself or your organization as authorities of your industry. It also…
Wednesday, 10 September 2014 09:39

Up Your Digital Marketing Game

Mediaura isn’t just for the up and coming business that is not yet digitally present. As one of the top Interactive Agencies in the nation, Mediaura utilizes a multitude of online tools and platforms to take even a Fortune 500 company to the next level. So why exactly should you…
Tuesday, 09 September 2014 13:22

Facebook Advertising Tips For Small Business

Most people are aware of the social, personal side of Facebook. In fact, Facebook has more monthly users (1.32 billion) than India, the world’s second-most populous country at 1.24 billion, has people. However, what many businesses aren’t aware of or are unfamiliar with, are the advertising and marketing possibilities this…
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