Friday, 12 February 2016 15:36

Brooklyn and the Butcher Soft Opening

You may know successful restauranteur Ian Hall from his beloved New Albany establishment, The Exchange. Well the team at Mediaura are happy to announce that Mr. Hall is working his culinary magic once again with the launch of Brooklyn and The Butcher, a delicious steakhouse certain to be another destination spot in his arsenal.

The opening of Brooklyn and The Butcher is another shining example of the revitalization taking place right now in New Albany, Indiana.

Craft Cocktails And An Appetizing Menu

The menu of Brooklyn and The Butcher will include fresh seafood, small plates and multiple cuts of beef, which Ian hall describes as “the heart and soul of the menu.” Mediaura worked closely with Hall and his team to develop the brand and imagery set to accompany this mouthwatering menu, and we've been anticipating the experience since day one. Featuring high-end cuts such as New York strip and bone-in ribeye as well as lower-priced flatiron steaks. Hall also plans to source some of his meats locally.

Brooklyn and The Butcher will have outdoor seating in a back patio, which will seat about 40 people during good weather, as well as a lounge area in the basement. The inside will seat 100 to 110, Hall said.

 

With the attention to detail placed on his food, Mediaura worked extensively with Hall and his team to ensure that his branding - from website development, logo design, menu, and branding elements were executed with that same level of precision and vision. We were honored when the team at Brooklyn and The Butcher invited Mediaura to their soft open. Although the restaurant officially opens on Sunday, February 14th, it is now taking reservations. Trust us, this is not a location that you will want to sleep on, as  it is sure to become the go-to place for dinner and drinks for those craving the best our local food scene has to offer.
 
Take a sneak peak at some of their menu items here. Check out some of our pictures from last night's fun and delicious experience below!

brooklyn menu

cheese and meats

crab cakes

fireplace and chairs

people

butcher wall

Mediaura Can Help Your Brand Shine

Are you ready to make an impact? Mediaura’s expert and diverse advertising team knows how to create the best strategies to boost profits and grow business for our clients. Call us today at 812-590-9900 or contact us here to learn more about our full-service branding or any of the other services we provide.

 

Wednesday, 10 February 2016 10:37

Instagram Lets Users Switch Among Accounts

Brand managers should be rejoicing now that Instagram, a Facebook-owned company, has finally made it quick and easy to switch between multiple accounts.

Starting this week, there is no more need to incessantly log in and out when you want to manage different Instagram accounts; now you just simply have to tap the username at the top of your profile to switch among up to five accounts. Once you have multiple accounts added, Instagram says you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.

Other tech companies like Twitter and Facebook added this feature a long time ago. For many it might seem like a minor addition, but for brand managers it’s a welcome reprieve to avoid the hassle of logging in and out every time they want to post a photo or check a notification. To learn more about this new feature, check out the Instagram Help Center.

Let Mediaura Help You

Need help managing your brand? Social media marketing is the most powerful brand-building tool in this day and age. Mediaura’s expert and diverse team of social media consultants create the best campaign strategies to boost profits and grow business for our clients. Call us today at 812-590-9900 or contact us here to learn more about social media management or any of the other services we provide. 

Timing is everything, right? Well, maybe not everything, but it definitely matters when it comes to getting subscribers to open your emails. So when is the right time to send out newsletter emails?

This topic is especially timely because the last thing someone wants to come back to on Monday morning after a long holiday break is an inbox overflowing with newsletters and email blasts. This seems like common enough logic, but here are some other general tips that you might not have thought about before.

Best Times to Send Emails: General Advice

  • Not Mondays: The general consensus is that you should try and avoid sending out email blasts on Mondays. Why? People come back from the weekend and their inboxes have piled up. They are most likely going to delete the ones that aren’t work related.
  • Also, Forget Weekends: Naturally, weekends tend to have low open rates because people aren’t working. It's that simple.
  • Give A Heads Up: While 23% of emails are opened within an hour after being sent, there are always those people who might not see your email for a few days. So if you’re announcing an event, it is safe to send these types of emails out 3-5 days beforehand.
  • The Magic Middle: Tuesdays, Wednesdays and Thursdays have traditionally been the best days to send email campaigns because of Monday’s woes and Friday’s itchy feet.
  • Midweek, Midday: It’s been proven that emails sent between 1 and 3 pm in the middle of the week are the most likely to be opened.

Now Let's Get Specific

The tips above are considered general best practice advice for email marketing. However, there are so many situations that can quickly challenge these suggestions. You have to truly understand your demographic and their online habits. What if your business targets young tech aficionados? You would probably want to send more emails at night, not midday.

So the actual answer to “what is the best time to send an email campaign?” is: there is no single best time. If you really want to secure a solid email marketing campaign and send out your email newsletters at the most optimal time for you, Mediaura has it down to a fine art.

Our marketing team has created impressive email campaigns for many of our clients. Mediaura uses A/B testing to decipher perfect send times for each unique client and we make sure these schedules don’t go stale. To learn more about optimizing your email blasts, or any of our other services, please contact us or call us at (812) 590-9900. Happy emailing! 

email email

Tuesday, 22 December 2015 11:56

Mediaura Launches New Website

Mediaura recently launched another skillfully designed, highly interactive website, but this time the update was for us!

The Mediaura redesign is a much more accurate representation of the caliber of work our agency produces for our clients, as well as the depth of the team and the skillsets that have been added since our agency has nearly doubled in size over the past year. Our growing team has been so busy with client work recently that our website continuously got pushed to the back burner, but we’ve worked very hard over the last few months to create a new site that shows the personality of our company.

The team set out to produce a responsive website that would showcase our Mediaura process and the wide variety of services we offer. This new site also highlights case studies of our award-winning work and introduces current and prospective clients to the real people that make up this innovative digital agency.

The Mediaura team created a website that is organized and user-friendly, as well as engaging through the use of creative infographics, compelling content and innovative design. As a rapidly growing agency with expanding capabilities, we needed a site that clearly demonstrates what we can do, what we’ve done and how we can do it uniquely for each of our clients.

The redesign features include:

- Responsive design throughout

- Parallax scrolling on select pages

- Custom iconography and icon animation

- Custom photography to showcase team and company culture

- Updated content creation

- Full optimization for SEO

Below you will see some screenshots documenting the key elements of our updated website, but please view the website in its entirety for the full experience, starting with our landing page!

who we is

Mediaura Process Icons

process icons

Our Services 

services page

Case Study Example 

AAF case study

Mediaura Process 

mediaura process

Our Team

team page

Mobile

mediaura mobile

How Mediaura Can Help

Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. We would love to help take your business to the next level. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Monday, 21 December 2015 10:38

Mediaura Recognized by the IEDC

Last week, Indiana Governor Mike Pence and the Indiana Economic Development Corporation (IEDC) recognized Mediaura as they announced expansion plans that are expected to create a combined 648 jobs for the state. We were honored to attend this important event that took place in the Indianapolis State Capitol.

Our company, which recently expanded offices from Louisville into Jeffersonville, is projected to add 30 new employees to our team by 2018. Mediaura CEO, Andrew Aebersold, was invited to join Governor Pence on stage alongside the 16 other executives from across the state that also plan to expand over the next few years.

“This year, Indiana set an historic employment record with more Hoosiers working now than at any time in our state’s 200-year history,” said Governor Mike Pence. “And that number continues to rise because job creators, like those joining us here today, recognize the benefits of doing business in the Hoosier state. Companies both large and small are finding success and creating jobs across Indiana because we are a state that works.” You can read more about job expansion plans here.

large image 

 

Tuesday, 08 December 2015 15:42

The Rio Retreat Center Website Design

Mediaura recently launched the new website for the Rio Retreat Center at The Meadows. The Rio Retreat Center at The Meadows offers life-changing workshops that are designed to guide participants on their own unique journey of healing, discovery and emotional growth.

Following the Meadows Properties redesign layout, we created the fifth website for this impressive group of rehabilitation programs.

The Design

Using the design and layout of the other sites, we created a site that calls out to The Meadows Rio Retreat Center workshops. On a basic level, a good website is easy to navigate, understand and will help potential clients find what they need. Strong calls-to-action are very important, but should be used in a way that doesn’t feel demanding.

We used easy-to-read content in a user-friendly design for both mobile and desktop, utilized the color palette to accentuate messaging and calls-to-action and leveraged the latest SEO practices throughout the design in terms of programming, design and content.

Homepage

rio retreat center homepage

Interior Page

rio interior

Contact Us Page

contact us rio

Mobile Friendly 

rio mobile

Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

How Can Mediaura Help Your Business ?

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. We would love to help take your business to the next level. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Wednesday, 02 December 2015 11:46

Happy Feet on Great Day Live

Pat Yates, President of Happy Feet, a thriving online and mall cart slipper business whose website we recently redesigned, appeared on Great Day Live this morning to discuss his upcoming appearance on the ABC show “Shark Tank.”

Pat appeared on Shark Tank in 2014 to pitch his Happy Feet to the Sharks, and was thrilled to secure a deal with one of the Shark Tank investors, Robert Herjavec, which led to a lot of publicity for his company. This Friday, December 4 at 9 PM, you can see a quick preview of the Happy Feet “Beyond the Tank” episode that will air the beginning of next year.

Mediaura is thrilled to have worked with Pat and his team at Happy Feet to help them produce an eCommerce site that represents the quality of their products and the integrity of their business. See Pat on Great Day Live in the video below.

How We Can Help 

This project consisted of website development and design, content creation, eCommerce solutions, photography, social media management, an on-going PPC and SEO strategy and more. Mediaura is a full service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. Let us take your online presence to the next level and contact us or call us today at 502-554-9649.

Tuesday, 01 December 2015 10:19

The Meadows Outpatient Center Website Design

Mediaura recently launched the new website for The Meadows Outpatient Center. The Meadows Outpatient Center provides Intensive Outpatient Program (IOP) services to adults, ages 18 and older, that are in the process of trauma, addiction or dual-diagnosis recovery.

Before the website build, this program was only a one page blurb on The Meadows Inpatient Treatment Center’s website. By following the same design process that we used for the Remuda Ranch at The Meadows, The Claudia Black Young Adult Center and The Gentle Path at The Meadows sites, we’ve created the fourth website for this impressive group of rehabilitation programs.

The Design

Following the design and layout of the other sites, we created a site that calls out to The Meadows IOP specific services. On a basic level, a good website is easy to navigate, understand and will help potential customers find what they need. Strong calls-to-action are very important, but should be used in a way that doesn’t feel demanding.

We used easy-to-read content in a user-friendly design for both mobile and desktop, utilized the color palette to accentuate messaging and calls-to-action and leveraged the latest SEO practices throughout the design in terms of programming, design and content.

meadows IOP

iop interior

Mobile

Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

iop mobile

Mediaura Can Help

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

 

 

Wednesday, 11 November 2015 11:37

Happy Feet Redesign

Happy Feet is a slipper business that started as a mall cart program in 1996 and has grown into an international company, with an appearance on Shark Tank in 2014 and now, they are producing items for a number of DreamWorks properties. The company has rapidly expanded over the years, appearing on different TV shows from Good Morning America to Late Night with Jimmy Fallon. But there was one problem – their website didn’t represent their business well or the quality of their products in the slightest.

Mediaura partnered up with Happy Feet earlier this year to completely reinvent their online presence. Our team created an entire digital strategy for their company from top to bottom. We worked very closely with the Happy Feet team to create a strategy that would engage and convert their major audiences, improve their user experiences and most of all, convey the high quality and comfort of their product. It is by far one of the most robust sites in our portfolio to date. You can view the site in its entirety here

The Redesign

The old website was outdated, cluttered and hard to navigate. There were far too many call outs, the menu wasn’t easy to find and there was little to no organization. The interior pages included one unprofessional photo for each item. Mediaura created a homepage that is clean, concise and shows the customers exactly what they are looking for. We included the top 5 products for each category of slipper on the homepage with a call to action “view more” button. The main menu now includes drop downs so users can go directly to the slipper they want to purchase.

The Old Website

old hf website

New Homepage 

whole home page new

 

When you click on a slipper, it takes you to an interior page with a banner image of the product, a large picture of the slipper and six different angled shots below it that enlarge when hovered on. We did all the photography for this project in house and went above and beyond to show the customer exactly what they are purchasing. Each item has a full description and a list of details about the product. 

toothless full page

Every item has a list of custom made icons that when clicked on will take you to that style of shoe. Each style of shoe has it's own detailed description with angled shots. 

shoe icons

 robert the shark

We've included a related items option that pops up at the bottom of the page for each item. 

might also like

Our team also set up a Juicer account for the site, which aggregates all the Happy Feet social media posts into a single feed. 

happy feet juicer 1

Mobile 

The website is now mobile responsive and allows for easy use on smart phones and tablets. 

Happy Feet Mobile

Let Mediaura Help You 

This project consisted of website development and design, content creation, eCommerce solutions, photography, social media management, an on-going PPC and SEO strategy and more. Mediaura is a full service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. Let us take your online presence to the next level and contact us or call us today at 502-554-9649

Monday, 26 October 2015 15:42

Mark's Feed Store Redesign

Mediaura recently launched the website redesign for Marks Feed Store – Louisville’s premier barbecue restaurant. Mark’s Feed Store has established itself as Louisville’s neighborhood barbecue joint and we wanted to showcase that title through their new website. Web development and design can really speak to the credibility of your business; an effective online presence is so important these days. A solid website can strengthen your brand whereas a poorly executed website will turn away potential customers.

The Redesign

There were many key elements that needed to be upgraded from the old website. The previous website wasn’t necessarily poor, it just needed some important changes. The site was busy with unnecessarily large blocks of text and it wasn’t optimized for search engines in the best way possible. You can view the new website in its entirety here

The Changes

Old Homepage Design 

Marks old homepage copy

New Homepage Design

On the new homepage, we incorporated a rotating banner and got rid of the static image that is seen on the old homepage. The menu bar on the new site is much stronger than the old menu bar. We created a list menu bar that is very visible and easy to navigate, whereas the menu bar on the old menu is small and hard to read. Under the rotating banner on the homepage, we’ve included three boxes calling out to the pages that get the most clicks. Many customers come to the Mark’s Feed Store website to request catering, so now it’s right there when they reach the website homepage and they don’t have to dig around for the information.

marks new homepage copy 

Old Interior Pages

marks old menu copy

marks old store copy

New Interior Pages 

marks new menu copy

marks new store copy

Throughout the entire website, we condensed text, making each text box much more concise and inviting and included only the most necessary information. The menu pages have been cleaned up and optimized. Each menu has its own page creating a cleaner, more organized feel. The same goes for the store page. Mediaura added much more prominent call outs for Mark’s social media pages and we added a shopping cart icon for easy and convenient e-commerce.

Mobile 

While the previous design was reactive to mobile, it was not as mobile friendly as it needed to be. Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

 

new gp phone copy

Let Mediaura Help You 

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

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