Monday, 26 October 2015 15:42

Mark's Feed Store Redesign

Mediaura recently launched the website redesign for Marks Feed Store – Louisville’s premier barbecue restaurant. Mark’s Feed Store has established itself as Louisville’s neighborhood barbecue joint and we wanted to showcase that title through their new website. Web development and design can really speak to the credibility of your business; an effective online presence is so important these days. A solid website can strengthen your brand whereas a poorly executed website will turn away potential customers.

The Redesign

There were many key elements that needed to be upgraded from the old website. The previous website wasn’t necessarily poor, it just needed some important changes. The site was busy with unnecessarily large blocks of text and it wasn’t optimized for search engines in the best way possible. You can view the new website in its entirety here

The Changes

Old Homepage Design 

Marks old homepage copy

New Homepage Design

On the new homepage, we incorporated a rotating banner and got rid of the static image that is seen on the old homepage. The menu bar on the new site is much stronger than the old menu bar. We created a list menu bar that is very visible and easy to navigate, whereas the menu bar on the old menu is small and hard to read. Under the rotating banner on the homepage, we’ve included three boxes calling out to the pages that get the most clicks. Many customers come to the Mark’s Feed Store website to request catering, so now it’s right there when they reach the website homepage and they don’t have to dig around for the information.

marks new homepage copy 

Old Interior Pages

marks old menu copy

marks old store copy

New Interior Pages 

marks new menu copy

marks new store copy

Throughout the entire website, we condensed text, making each text box much more concise and inviting and included only the most necessary information. The menu pages have been cleaned up and optimized. Each menu has its own page creating a cleaner, more organized feel. The same goes for the store page. Mediaura added much more prominent call outs for Mark’s social media pages and we added a shopping cart icon for easy and convenient e-commerce.

Mobile 

While the previous design was reactive to mobile, it was not as mobile friendly as it needed to be. Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

 

new gp phone copy

Let Mediaura Help You 

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Thursday, 22 October 2015 13:46

Mediaura Attends 2015 Fast 50 Awards Luncheon

This afternoon, Mediaura attended the annual Business First Fast 50 Awards luncheon honoring the 50 fastest growing independent and privately held companies in Greater Louisville. Mediaura ranked 32 out of 50. The event, which took place in the Cascade Ballroom, ranked the 50 fastest growing independent, for-profit and privately held companies that have an average of at least $1 milion in revenue for the three most recent years. 

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Wednesday, 21 October 2015 10:56

Remuda Ranch at The Meadows Redesign

Mediaura recently launched the new website for Remuda Ranch at The Meadows, an inpatient program for girls and women who are struggling with eating disorders. Remuda Ranch is one of four Meadows treatment facilities. Our team has devoted a lot of time to working with this client over the years, and we’ve come to know what works and what doesn’t for their online presence. The Remuda Ranch site is the third to be completed, following the completion of The Claudia Black Young Adult Center website and The Gentle Path at The Meadows website. We’ve streamlined each website to follow the same design and layout with unique elements added to fit each individual program’s needs.

The Redesign

This innovative treatment center needed a website that looked and functioned in a way that would represent the groundbreaking work they do every day on their campus. Using cutting-edge digital practices and following the clean, modern design of the other Meadows properties websites we’ve created, Mediaura took the Remuda Ranch website to the place it needed to be.

The old website was content heavy with weak calls-to-action and featured chunky blocks of color and text that distracted from the overall message of the site.

Old Website

rr old homepage

 

Goals of The New Design

Mediaura worked closely with the team at Remuda Ranch to understand the specific needs of their audience. This was an in-depth process that actually saved time in the long run, helping us to bypass the back and forth conversations that can easily happen between clients and design teams when it comes to redesigns. Our team developed a website that addressed all the issues discussed and streamlined the site to meet the goals of our client and to appropriately match the other property redesigns.

The Specifics

On a basic level, a good website is easy to navigate, understand and will help potential customers find what they need. Strong calls-to-action are very important, but need to be implemented in a way that doesn’t feel demanding.

With this redesign, Mediaura:

  • Turned content heavy design into easy-to-read, user-friendly design for both desktop and mobile
  • Utilized the color palette to accentuate messaging and calls-to-action
  • Improved user navigation
  • Increased conversion and engagement rates
  • Leveraged the latest SEO best practices throughout the design in terms of programming, design and content

Aesthetics and usability are both very important aspects of designing a website; but the user experience can’t be sacrificed for the sake of appearance. Site navigation should be consistent and logical, and the design should be appealing to the eye while guiding the visitor to take action.

New Website

New entire RR home 

You may view the new website in its entirety here

The above the fold area of the new design engages the user through a concise branding message, call-to-action and immediate area for conversion. The color palette consists of neutrals with pops of strong color to highlight important messages and call outs through the design. There are also destinct categories to click so the viewer can get straight to the area of the site that is most relavant to their needs. 

new rr home close up

Interior Page

The interior pages were designed to make apparent what is the main content on a page and what is secondary. 

interior rr new

Mobile 

While the previous design was reactive to mobile, it was not as mobile friendly as it needed to be. Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device. 

 new rr phone

Let Mediaura Help You

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649

 

 

 

 

 

 

 

 

 

 

 

 

 

Tuesday, 20 October 2015 11:07

Welcome to the Team, Chris!

We'd like to take a moment to welcome our newest team member, Chris Sneed! Before joining our team, Chris has worked with a varied base of clients, from local businesses to Fortune 500 companies. He has over 15 years of experience developing web sites, computer applications and effective, easy-to-use Graphical User Interfaces, as well as complex levels of back-end integration and 10 plus years of experience in developing database systems. Chris has a passion for technology and he is almost as excited to be working with the Mediaura team as we are to have him here! Let's get to know a little more about Chris below!

1. You are stranded on a deserted island, what three things do you have with you and why?

My Kindle, a solar charger and enough Mt. Dew KickStart to keep me wired until the rescue boat arrives!

2. What is something people would be surprised to know about you?

That I enjoy writing, and have spent many years toiling over a YA novel that I have recently finished. Now onto editing…

3. Favorite Album?

Counting Crows - August & Everything After. It’s always on my playlist.

4. It's your last meal, what do you eat?

Sushi! A Yum Yum roll and wasabi, does it get any better than that?

5. Favorite Movie?

That is a tough one, I guess I would have to choose Star Wars. It is one of the first movies I remember seeing in the theatre as a kid.

6. Name one thing you can't live without.

My Kindle. I try to begin and end each day with reading.

7. How do you like to spend your free time?

With my family, playing games or watching movies. But, if I can sneak away, you will find me on the golf course.

8. If you could travel anywhere in the world, where would you go?

Scotland or to England to see Stonehenge. Something about stonework on that scale is intriguing.

9. Why did you want to be a programmer?

I think I’ve always been interested in solving a mystery. Programming allowed me the opportunity to find out why programs worked and more often than not, why they didn’t. Finding a bug in code always feels like the ending to a Scooby Doo cartoon, where you finally unmask the culprit. “I would have gotten away with it too, if not for you meddling kids.” - Software Bug

10. If you could have any superpower, what would it be and why?

The ability to control time. To be able to pause your day to get more done would be great, or to just fast forward through the mundane!

Tuesday, 29 September 2015 13:50

Mediaura Attends Long John Silver's Convention

This past weekend, Mediaura was honored to attend the 2015 Long John Silver’s Franchisee Convention in Chicago. As Long John Silver’s (LJS) digital partner, we sent our account services team to represent our company and show support to our client. Mediaura participated as a bronze sponsor and hosted the break sessions during the general session.

While at the expo, our team members were honored to meet the new leadership team at the LJS corporate office. Big names and a combined 150 years of experience make up their outstanding new team, giving us confidence that LJS is being steered in a very successful direction. Their presentation clearly stated their goals, missions, and how they plan to charter the waters of the Quick Service Restaurant (QSR) industry. The convention theme, “Mission: Gold Standard”, was derived from the infamous James Bond movies. “Mission: Gold Standard” plays on the notion that all pillars of the company will be held to the highest standard. Everything from operations, products, services and marketing will be improved, creating an overall better experience for their customers.

This was an engaging and encouraging convention for the franchisees, the corporate team, and all vendors that partner with LJS. Mediaura was pleased to attend and support our client and all of their efforts. We can’t wait to help roll out future digital initiatives and projects for the upcoming year with America’s Favorite Seafood Restaurant.

Let Mediaura Help You 

Let Mediaura utilize our award-winning knowledge to help take your marketing to the next level. Whether you're looking for website development, mobile applications, custom software, search engine optimization, digital marketing, social media management or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to take your company and organization into the future.

Friday, 18 September 2015 15:54

iOS 9 Update Essential Tips and Tricks

ios 9 text image

Apple has offered eight years of upgrades and over this span of time, we’ve come to expect certain things with iOS updates. New apps, different wallpaper, a couple marquee features and a host of minor speed and usability improvements give users plenty of reasons to hit the upgrade button. Downloading a new iOS release is like giving yourself a present; it's breathing new life into your iPhone or iPad.

The iOS 9 release has a lot of fun new things to explore, but unlike the features of most updates past, many are intuitive. ioS 9 is a so-called maintenance release; it’s all about making your iPhone easier to use by making the device smarter rather than rebuilding and adding to it. There are many small changes in iOS 9 rather than big ones, smoothing over the rough edges of iOS8 to be more coherent and navigable. So although there aren’t too many revolutionary changes, the usability tweaks of iOS 9 make your device feel like a truly polished operating system. Here are some of our favorite tips and tricks for the iOS 9 update.

Siri

The biggest change in the iOS 9 is Siri, who has become more powerful and seamlessly integrated into the UI than ever before. Siri is now the universal remote for your iPhone. It can now look through your photos and see what you’re looking at to help you remember or handle it later. Siri hasn’t always had the best reputation, but with iOS 9, it’s become the most efficient way to do almost anything on your iPhone.

Quick Select

Users can now quickly select a large amount of images or videos within the photo app by hitting the Select button in the top right of the screen then tapping and dragging across your chosen images. You can share the selected images, move them to another album or delete them. You can also hide selected images by tapping Share > Hide.

Wifi Assist

Anyone who is used to living in a house or working in a building with unreliable wifi will be overjoyed with this feature. Wifi Assist allows your iPhone to automatically juggle between a mobile data connection and wifi, depending on which one has the fastest connection at any given time. You can find Wifi Assist under Settings > Mobile Data.

Offline Viewing

Safari now has the ability to save a website as a PDF. Simply navigate to your chosen webpage, then tap the Share icon in the middle of the toolbar at the bottom of the display. In the second row of icons, there is now the option to Save PDF to iBooks, which save images and text ready for offline viewing.

Search Settings

Until now it hasn’t been easy to find the specific setting you need in order to accomplish certain tasks. Now, the new search settings dialog helps you find what you need – for example, type “privacy” and you’ll see all your privacy controls.

Predictive Music Intelligence

Apple as added a few predictive intelligence features to iOS 9, including getting to know your music taste. Using your preferred music app, Apple will learn your habits based on the time of day and your current location, and try to anticipate them. For example, if you plug your headphones into your iPhone every morning and launch Spotify on your way to work, your iPhone will add a quick-link to your chosen music app as soon as you attach your headphones.

Email Scribble

You can now draw, add annotations and hand draw your signature on email attachments, without leaving your mail app. Just tap and hold on an image or attachment to bring up the contextual menu. In the second row of options, there is a new option called Markup and Reply. Tap and you have a new menu that allows you to pick a color for your drawing, add text in a number of different fonts or hand draw your signature.

Low power mode

This feature is available in Settings > Battery and will reduce a whole range of settings, including ones you can’t access at anything other than a system level, in order to extend the battery life of your iOS device.

Notes App

New features include the ability to create folders, a new formatting toolbar and support for titles, sketches, links, Maps and more. This app has become much more useful and conveniently syncs across all your Macs and devices.

iCloud Drive

Apple is progressing toward making iCloud a real file system and the new iOS 9 iCloud Drive app reflects this, enabling you to explore the files you have stashed there on your home screen. Go to Settings > iCloud > iCloud Drive and turn the ‘Show on Home Screen’ toggle on. You may also email items you have saved in iCloud Drive from the mail app.

 

 

Tuesday, 08 September 2015 12:36

Facebook Boost Your Business Event

Last Friday, members of the Mediaura team attended the Facebook Boost Your Business Event to learn more about the best Facebook advertising techniques. This three-hour seminar was held at The Grand in New Albany, Indiana and the event served as a nice refresher, but also taught us a few new tricks and skills for creating a powerful Facebook advertising campaign, from building a plan to measuring results and optimization. As your digital partner, Mediaura can take your business’s Facebook presence to the next level and continue to keep your audience engaged through the power of social media management. Here are some of the crucial ways we can help your business thrive on Facebook.

Building a plan

Driving traffic to a website begins with some operational steps that will help improve the success of your ads on Facebook. It’s important to establish a strong presence first with a page chalk full of relative information about your business and by adding as many people you know as friends. This is the best way to immediately leverage your page. People are 35% more likely to click on an ad when one of their friends follows a page.

Next, what is your business trying to accomplish with their advertising? Do you want to drive people to your website or increase conversions? We know the right steps to take when helping you define your objectives and seeing them through. Once we’ve set up your page and decided on your advertising goals, it’s time to gather your creative assets. Great ads have compelling photos and text. At Mediaura we can help you capitalize on these features with the right images and the best content.

FB stage shot

Creating your ad

How can we reach the people who matter to your business and drive them to your website? Mediaura builds ads that generate sales on Facebook for our clients because we know what their ads should say, how they should look and where they need to be. Where your ad appears on Facebook is often just as important as what it says. Next, we will define your appropriate target audience and choose a bid strategy that is structured around your campaign goals. Are you seeking conversions, clicks, views or actions – such as wanting consumers to install your mobile app?

fb chairs

Measuring your results and optimizing

Once your ads are up and running, our social media team will consistently measure your ad performance and adjust any underperforming campaigns to improve results. We can analyze your numbers and visit page insights regularly to discover which types of posts are getting the most reach and engagement, check the performance of your ads and print out detailed reports for your business to stay in the know. Our team is skilled at optimizing ads through the right combination of words, images, audiences, placements and bid types. Beyond analyzing your numbers and adjusting ads, we can improve your targeting abilities through Facebook conversion tracking. This helps us measure the granular data needed to optimize your ads for specific goals.

fb kellie melissa

At Mediaura we can help you connect with your intended audience through Facebook advertising on any device they are using. To find out more about our social media management team or any of our services, please Contact Us or call Mediaura at (502) 554-9649 to get your digital presence in the right place.

 

 

 

 

 

 

 

Tuesday, 25 August 2015 14:46

Welcome to the Team Kaelin!

We are pleased to introduce you to the newest addition to our team, Kaelin MacDonald! Kaelin hails from Southern, Indiana and graduated from Indiana University Southeast in May with a BFA in Graphic Design. When she isn’t creating beautiful design work for Mediaura, she’s volunteering for Southern Indiana Animal Rescue. Basically Kaelin is pretty awesome and we think you should get to know more about her!

1.You are stranded on a deserted island, what three things do you have with you and why?

My husband for company, margarita machine and a boat to escape when we are done relaxing

2. What is something people would be surprised to know about you?

I am scared of ladybugs and monkeys.

3. Favorite Album?

Just like movies I like all kinds of music but the one that comes to mind is Circa Survive: On Letting Go.

4. It's your last meal, what do you eat?

My mom’s mac n cheese, sushi and iced tea

5. Favorite Movie?

I'm a HUGE movie lover so it's tough to pick one, lately I've been re-watching Interstellar, Gone Girl and Guardians of the Galaxy.

6. Name one thing you can't live without.

I can't live without sugary desserts, especially ice cream.

7. How do you like to spend your free time?

With my family, friends and my two dogs, Rocket and Zoey. Other than that I like to sketch, knit and try new things.

8. If you could travel anywhere in the world, where would you go?

Ireland / Scotland or Tokyo

9. Why did you want to be a designer?

It’s a great way to be creative and make others happy at the same time. So basically it doesn’t feel like work

10. If you could have any superpower, what would it be and why?

Mind reading, it would come in handy when meeting with clients :)

 

Friday, 21 August 2015 08:51

Welcome to the Team Joe!

Meet our new designer, Joe Vance! As Mediaura continues to grow, we are happy to announce this latest member to our design team. Joe will be a huge asset to our Digital Media team, working his creative magic to make custom website, branding and marketing designs for our clients. We are really excited to get to know him and think you should get to know him, too!

1.You are stranded on a deserted island, what three things do you have with you and why?

As much music and Mystery Science Theater 3000 as I can cram into an iPhone, a solar-powered charger (to keep the party going), and a large supply of coffee. I’ll figure out a way to make the coffee, trust me.

2. What is something people would be surprised to know about you?

That I’m a GRAMMY award-winning musician. My high-school’s band program was acknowledged as a GRAMMY Signature School Gold Award Winner, complete with a legitimate GRAMMY Award. There is, surely, a pretty awesome photo of me with the award floating around out there.

3. Favorite Album?

MTV Unplugged in New York by Nirvana. By a landslide.

4. It's your last meal, what do you eat?

Vegetable soup based on my grandmother’s recipe. It would bring to mind family, and if I’m gonna go out, I can at least go out with that comforting impression in mind.

5. Favorite Movie?

Pulp Fiction.

6. Name one thing you can't live without.

Music. Medicine heals the body, music heals the soul.

7. How do you like to spend your free time?

Soooo many things. ALL the things. Drawing, or make art/create in general. Discovering new music. Checking out live bands. Chilling out with people, drinking good beer. Exercise. Reading. Sports. Watching the worst horror movies imaginable.

8. If you could travel anywhere in the world, where would you go?

Italy and Japan. And, once I’m there? Good luck getting me out.

9. Why did you want to be a designer?

Well, at first, it was part of my plan to avoid the “starving artist” thing! But, the further I became immersed in it I found that I had an apparent knack for it. And, I enjoyed the way it allowed me to solve creative problems, which could serve a functional purpose AND incorporate traditional artistic media in the process.

10. If you could have any superpower, what would it be and why?

Probably something like atomic particle control. You could convert deserts and wastelands into sustainable land worth living upon…aid in hunger issues, etc. Or possibly healing. Basically, something that would allow me to help those who are suffering or less-fortunate. That would be rad, I think.

 

Thursday, 20 August 2015 10:02

Mediaura Receives Best Places To Work Award

This morning, Mediaura attended The 2015 Best Places to Work in Greater Louisville awards breakfast at The Olmsted to receive their award celebrating the areas best employers. According to the Business First website, the inaugural event highlighted the successful companies earning the distinction of Louisville’s top employers.

bptw

Why Mediaura?

When asked why exactly we deserve the title of Best Place to Work, our team members were quick to respond. The close-knit team at Mediaura works collaboratively on projects and everyone has an important role in the process. We’re always encouraged to learn something new, ask questions and voice our opinions.

team bptw

“At Mediaura, we strive to be a place that people want to work by tailoring our team, our policies, and client base to create a relaxed but highly productive work environment,” said Corey Capps, Director of Operations.

A relaxed workspace, flexible schedule, team meetings and creative team building exercises and games are just a few of the reasons that Mediaura is an amazing place to work. Most importantly, however, is that each employee is seen and treated as an irreplaceable, respected individual with something to bring to the table.

“It’s a company where every team member is important,” said Dawn Geary, Director of Digital Marketing. “You’re given a level of autonomy and responsibility that is rare in any organization.”

If you want to learn more about Mediaura, what we do and what we have to offer, please contact us or give us a call at (502) 554-9649.

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