Monday, 21 December 2015 10:38

Mediaura Recognized by the IEDC

Last week, Indiana Governor Mike Pence and the Indiana Economic Development Corporation (IEDC) recognized Mediaura as they announced expansion plans that are expected to create a combined 648 jobs for the state. We were honored to attend this important event that took place in the Indianapolis State Capitol.

Our company, which recently expanded offices from Louisville into Jeffersonville, is projected to add 30 new employees to our team by 2018. Mediaura CEO, Andrew Aebersold, was invited to join Governor Pence on stage alongside the 16 other executives from across the state that also plan to expand over the next few years.

“This year, Indiana set an historic employment record with more Hoosiers working now than at any time in our state’s 200-year history,” said Governor Mike Pence. “And that number continues to rise because job creators, like those joining us here today, recognize the benefits of doing business in the Hoosier state. Companies both large and small are finding success and creating jobs across Indiana because we are a state that works.” You can read more about job expansion plans here.

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Tuesday, 08 December 2015 15:42

The Rio Retreat Center Website Design

Mediaura recently launched the new website for the Rio Retreat Center at The Meadows. The Rio Retreat Center at The Meadows offers life-changing workshops that are designed to guide participants on their own unique journey of healing, discovery and emotional growth.

Following the Meadows Properties redesign layout, we created the fifth website for this impressive group of rehabilitation programs.

The Design

Using the design and layout of the other sites, we created a site that calls out to The Meadows Rio Retreat Center workshops. On a basic level, a good website is easy to navigate, understand and will help potential clients find what they need. Strong calls-to-action are very important, but should be used in a way that doesn’t feel demanding.

We used easy-to-read content in a user-friendly design for both mobile and desktop, utilized the color palette to accentuate messaging and calls-to-action and leveraged the latest SEO practices throughout the design in terms of programming, design and content.

Homepage

rio retreat center homepage

Interior Page

rio interior

Contact Us Page

contact us rio

Mobile Friendly 

rio mobile

Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

How Can Mediaura Help Your Business ?

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. We would love to help take your business to the next level. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Wednesday, 02 December 2015 11:46

Happy Feet on Great Day Live

Pat Yates, President of Happy Feet, a thriving online and mall cart slipper business whose website we recently redesigned, appeared on Great Day Live this morning to discuss his upcoming appearance on the ABC show “Shark Tank.”

Pat appeared on Shark Tank in 2014 to pitch his Happy Feet to the Sharks, and was thrilled to secure a deal with one of the Shark Tank investors, Robert Herjavec, which led to a lot of publicity for his company. This Friday, December 4 at 9 PM, you can see a quick preview of the Happy Feet “Beyond the Tank” episode that will air the beginning of next year.

Mediaura is thrilled to have worked with Pat and his team at Happy Feet to help them produce an eCommerce site that represents the quality of their products and the integrity of their business. See Pat on Great Day Live in the video below.

How We Can Help 

This project consisted of website development and design, content creation, eCommerce solutions, photography, social media management, an on-going PPC and SEO strategy and more. Mediaura is a full service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. Let us take your online presence to the next level and contact us or call us today at 502-554-9649.

Tuesday, 01 December 2015 10:19

The Meadows Outpatient Center Website Design

Mediaura recently launched the new website for The Meadows Outpatient Center. The Meadows Outpatient Center provides Intensive Outpatient Program (IOP) services to adults, ages 18 and older, that are in the process of trauma, addiction or dual-diagnosis recovery.

Before the website build, this program was only a one page blurb on The Meadows Inpatient Treatment Center’s website. By following the same design process that we used for the Remuda Ranch at The Meadows, The Claudia Black Young Adult Center and The Gentle Path at The Meadows sites, we’ve created the fourth website for this impressive group of rehabilitation programs.

The Design

Following the design and layout of the other sites, we created a site that calls out to The Meadows IOP specific services. On a basic level, a good website is easy to navigate, understand and will help potential customers find what they need. Strong calls-to-action are very important, but should be used in a way that doesn’t feel demanding.

We used easy-to-read content in a user-friendly design for both mobile and desktop, utilized the color palette to accentuate messaging and calls-to-action and leveraged the latest SEO practices throughout the design in terms of programming, design and content.

meadows IOP

iop interior

Mobile

Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

iop mobile

Mediaura Can Help

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

 

 

Wednesday, 11 November 2015 11:37

Happy Feet Redesign

Happy Feet is a slipper business that started as a mall cart program in 1996 and has grown into an international company, with an appearance on Shark Tank in 2014 and now, they are producing items for a number of DreamWorks properties. The company has rapidly expanded over the years, appearing on different TV shows from Good Morning America to Late Night with Jimmy Fallon. But there was one problem – their website didn’t represent their business well or the quality of their products in the slightest.

Mediaura partnered up with Happy Feet earlier this year to completely reinvent their online presence. Our team created an entire digital strategy for their company from top to bottom. We worked very closely with the Happy Feet team to create a strategy that would engage and convert their major audiences, improve their user experiences and most of all, convey the high quality and comfort of their product. It is by far one of the most robust sites in our portfolio to date. You can view the site in its entirety here

The Redesign

The old website was outdated, cluttered and hard to navigate. There were far too many call outs, the menu wasn’t easy to find and there was little to no organization. The interior pages included one unprofessional photo for each item. Mediaura created a homepage that is clean, concise and shows the customers exactly what they are looking for. We included the top 5 products for each category of slipper on the homepage with a call to action “view more” button. The main menu now includes drop downs so users can go directly to the slipper they want to purchase.

The Old Website

old hf website

New Homepage 

whole home page new

 

When you click on a slipper, it takes you to an interior page with a banner image of the product, a large picture of the slipper and six different angled shots below it that enlarge when hovered on. We did all the photography for this project in house and went above and beyond to show the customer exactly what they are purchasing. Each item has a full description and a list of details about the product. 

toothless full page

Every item has a list of custom made icons that when clicked on will take you to that style of shoe. Each style of shoe has it's own detailed description with angled shots. 

shoe icons

 robert the shark

We've included a related items option that pops up at the bottom of the page for each item. 

might also like

Our team also set up a Juicer account for the site, which aggregates all the Happy Feet social media posts into a single feed. 

happy feet juicer 1

Mobile 

The website is now mobile responsive and allows for easy use on smart phones and tablets. 

Happy Feet Mobile

Let Mediaura Help You 

This project consisted of website development and design, content creation, eCommerce solutions, photography, social media management, an on-going PPC and SEO strategy and more. Mediaura is a full service digital agency that prides itself on developing digital solutions for our clients, whatever their needs may be. Let us take your online presence to the next level and contact us or call us today at 502-554-9649

Monday, 26 October 2015 15:42

Mark's Feed Store Redesign

Mediaura recently launched the website redesign for Marks Feed Store – Louisville’s premier barbecue restaurant. Mark’s Feed Store has established itself as Louisville’s neighborhood barbecue joint and we wanted to showcase that title through their new website. Web development and design can really speak to the credibility of your business; an effective online presence is so important these days. A solid website can strengthen your brand whereas a poorly executed website will turn away potential customers.

The Redesign

There were many key elements that needed to be upgraded from the old website. The previous website wasn’t necessarily poor, it just needed some important changes. The site was busy with unnecessarily large blocks of text and it wasn’t optimized for search engines in the best way possible. You can view the new website in its entirety here

The Changes

Old Homepage Design 

Marks old homepage copy

New Homepage Design

On the new homepage, we incorporated a rotating banner and got rid of the static image that is seen on the old homepage. The menu bar on the new site is much stronger than the old menu bar. We created a list menu bar that is very visible and easy to navigate, whereas the menu bar on the old menu is small and hard to read. Under the rotating banner on the homepage, we’ve included three boxes calling out to the pages that get the most clicks. Many customers come to the Mark’s Feed Store website to request catering, so now it’s right there when they reach the website homepage and they don’t have to dig around for the information.

marks new homepage copy 

Old Interior Pages

marks old menu copy

marks old store copy

New Interior Pages 

marks new menu copy

marks new store copy

Throughout the entire website, we condensed text, making each text box much more concise and inviting and included only the most necessary information. The menu pages have been cleaned up and optimized. Each menu has its own page creating a cleaner, more organized feel. The same goes for the store page. Mediaura added much more prominent call outs for Mark’s social media pages and we added a shopping cart icon for easy and convenient e-commerce.

Mobile 

While the previous design was reactive to mobile, it was not as mobile friendly as it needed to be. Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device.

 

new gp phone copy

Let Mediaura Help You 

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649.

Thursday, 22 October 2015 13:46

Mediaura Attends 2015 Fast 50 Awards Luncheon

This afternoon, Mediaura attended the annual Business First Fast 50 Awards luncheon honoring the 50 fastest growing independent and privately held companies in Greater Louisville. Mediaura ranked 32 out of 50. The event, which took place in the Cascade Ballroom, ranked the 50 fastest growing independent, for-profit and privately held companies that have an average of at least $1 milion in revenue for the three most recent years. 

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Wednesday, 21 October 2015 10:56

Remuda Ranch at The Meadows Redesign

Mediaura recently launched the new website for Remuda Ranch at The Meadows, an inpatient program for girls and women who are struggling with eating disorders. Remuda Ranch is one of four Meadows treatment facilities. Our team has devoted a lot of time to working with this client over the years, and we’ve come to know what works and what doesn’t for their online presence. The Remuda Ranch site is the third to be completed, following the completion of The Claudia Black Young Adult Center website and The Gentle Path at The Meadows website. We’ve streamlined each website to follow the same design and layout with unique elements added to fit each individual program’s needs.

The Redesign

This innovative treatment center needed a website that looked and functioned in a way that would represent the groundbreaking work they do every day on their campus. Using cutting-edge digital practices and following the clean, modern design of the other Meadows properties websites we’ve created, Mediaura took the Remuda Ranch website to the place it needed to be.

The old website was content heavy with weak calls-to-action and featured chunky blocks of color and text that distracted from the overall message of the site.

Old Website

rr old homepage

 

Goals of The New Design

Mediaura worked closely with the team at Remuda Ranch to understand the specific needs of their audience. This was an in-depth process that actually saved time in the long run, helping us to bypass the back and forth conversations that can easily happen between clients and design teams when it comes to redesigns. Our team developed a website that addressed all the issues discussed and streamlined the site to meet the goals of our client and to appropriately match the other property redesigns.

The Specifics

On a basic level, a good website is easy to navigate, understand and will help potential customers find what they need. Strong calls-to-action are very important, but need to be implemented in a way that doesn’t feel demanding.

With this redesign, Mediaura:

  • Turned content heavy design into easy-to-read, user-friendly design for both desktop and mobile
  • Utilized the color palette to accentuate messaging and calls-to-action
  • Improved user navigation
  • Increased conversion and engagement rates
  • Leveraged the latest SEO best practices throughout the design in terms of programming, design and content

Aesthetics and usability are both very important aspects of designing a website; but the user experience can’t be sacrificed for the sake of appearance. Site navigation should be consistent and logical, and the design should be appealing to the eye while guiding the visitor to take action.

New Website

New entire RR home 

You may view the new website in its entirety here

The above the fold area of the new design engages the user through a concise branding message, call-to-action and immediate area for conversion. The color palette consists of neutrals with pops of strong color to highlight important messages and call outs through the design. There are also destinct categories to click so the viewer can get straight to the area of the site that is most relavant to their needs. 

new rr home close up

Interior Page

The interior pages were designed to make apparent what is the main content on a page and what is secondary. 

interior rr new

Mobile 

While the previous design was reactive to mobile, it was not as mobile friendly as it needed to be. Mobile and tablet internet usage has surpassed desktop, so it is vital that our new design is easily accessible via mobile device. 

 new rr phone

Let Mediaura Help You

Aside from website development, we also created social media identities on various platforms, created content for the website, and formulated an on-going SEO and PPC strategy. Mediaura is a full-service digital agency that prides itself on developing dgital solutions for our clients, whatever their needs may be. To find out more about our services, please Contact Us or call Mediaura at (502) 554-9649

 

 

 

 

 

 

 

 

 

 

 

 

 

Tuesday, 20 October 2015 11:07

Welcome to the Team, Chris!

We'd like to take a moment to welcome our newest team member, Chris Sneed! Before joining our team, Chris has worked with a varied base of clients, from local businesses to Fortune 500 companies. He has over 15 years of experience developing web sites, computer applications and effective, easy-to-use Graphical User Interfaces, as well as complex levels of back-end integration and 10 plus years of experience in developing database systems. Chris has a passion for technology and he is almost as excited to be working with the Mediaura team as we are to have him here! Let's get to know a little more about Chris below!

1. You are stranded on a deserted island, what three things do you have with you and why?

My Kindle, a solar charger and enough Mt. Dew KickStart to keep me wired until the rescue boat arrives!

2. What is something people would be surprised to know about you?

That I enjoy writing, and have spent many years toiling over a YA novel that I have recently finished. Now onto editing…

3. Favorite Album?

Counting Crows - August & Everything After. It’s always on my playlist.

4. It's your last meal, what do you eat?

Sushi! A Yum Yum roll and wasabi, does it get any better than that?

5. Favorite Movie?

That is a tough one, I guess I would have to choose Star Wars. It is one of the first movies I remember seeing in the theatre as a kid.

6. Name one thing you can't live without.

My Kindle. I try to begin and end each day with reading.

7. How do you like to spend your free time?

With my family, playing games or watching movies. But, if I can sneak away, you will find me on the golf course.

8. If you could travel anywhere in the world, where would you go?

Scotland or to England to see Stonehenge. Something about stonework on that scale is intriguing.

9. Why did you want to be a programmer?

I think I’ve always been interested in solving a mystery. Programming allowed me the opportunity to find out why programs worked and more often than not, why they didn’t. Finding a bug in code always feels like the ending to a Scooby Doo cartoon, where you finally unmask the culprit. “I would have gotten away with it too, if not for you meddling kids.” - Software Bug

10. If you could have any superpower, what would it be and why?

The ability to control time. To be able to pause your day to get more done would be great, or to just fast forward through the mundane!

Tuesday, 29 September 2015 13:50

Mediaura Attends Long John Silver's Convention

This past weekend, Mediaura was honored to attend the 2015 Long John Silver’s Franchisee Convention in Chicago. As Long John Silver’s (LJS) digital partner, we sent our account services team to represent our company and show support to our client. Mediaura participated as a bronze sponsor and hosted the break sessions during the general session.

While at the expo, our team members were honored to meet the new leadership team at the LJS corporate office. Big names and a combined 150 years of experience make up their outstanding new team, giving us confidence that LJS is being steered in a very successful direction. Their presentation clearly stated their goals, missions, and how they plan to charter the waters of the Quick Service Restaurant (QSR) industry. The convention theme, “Mission: Gold Standard”, was derived from the infamous James Bond movies. “Mission: Gold Standard” plays on the notion that all pillars of the company will be held to the highest standard. Everything from operations, products, services and marketing will be improved, creating an overall better experience for their customers.

This was an engaging and encouraging convention for the franchisees, the corporate team, and all vendors that partner with LJS. Mediaura was pleased to attend and support our client and all of their efforts. We can’t wait to help roll out future digital initiatives and projects for the upcoming year with America’s Favorite Seafood Restaurant.

Let Mediaura Help You 

Let Mediaura utilize our award-winning knowledge to help take your marketing to the next level. Whether you're looking for website development, mobile applications, custom software, search engine optimization, digital marketing, social media management or any of the other wide-variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to take your company and organization into the future.

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