AAF

When You Have Three Days To Build A High-Profile Microsite

It’s not unusual for clients to come through our doors when they’re in the midst of an emergency situation. Mediaura is, after all, an organization filled to the brim with problem-solvers and out-of-the-box thinkers. So when the American Advertising Federation, Louisville (AAF-Louisville) contacted us with a crisis of their own, we were happy to lend them a hand.

Every year they organize the distinguished Louie awards. The Louies are a creative competition for the advertising industry and provide agencies with the opportunity to showcase their best work. One of their top honors, the People's Choice Award recognizes the best of the best of the Louie award winners. It is presented the night of the illustrious gala and is voted on by the event attendees. In 2015 however, they were without a voting solution with less than a week to the event.

Doing The Seemingly Impossible

In prior years voting had been accomplished through SMS text-messaging, but we knew that there was a more efficient solution (and branding opportunity for the organization) at hand.

Only select winners are eligible for this esteemed recognition, therefore Mediaura wanted to create a voting method that was as innovative as the nominees. Voting is only open for a brief window of time during the awards presentation, so we had to develop a mobile-friendly method that could be available to attendees and raise awareness prior to voting becoming available to them.

3

Days to build the microsite

5

Minutes open for voting

227

Votes Cast

Building A Custom Microsite

Our designs were created to follow the aesthetic feel of the Louie Gala (purple and gold), and to bring focus to the award itself. Leveraging smartphone technology Mediaura built the microsite on Flash (a Python framework), incorporating a MySQL database, with hosting on PythonAnywhere for a cloud solution, the Mediaura development team was able to fully-realize the needs of AAF-Louisville within a few days.

Visitors that came to www.louieawards.com prior to voting was opened were met with a splash page design that highlighted the award. This prevented anyone voting for an award during the ceremony, prior to the announcement that voting was opened.

AAF Voting Microsite AAF Voting Microsite AAF Voting Microsite

Once it was announced during the ceremony that voting was opened, our development team was able to immediately turn on voting capabilities for the end-user. On the screen, users could see the nominees that were eligible for the People's Choice and select those they wanted to see win the award. After a user made their selection, their choice would be marked and highlighted for them. They would then simply be required to hit "submit" for their vote to be processed.

 
“Mediaura stepped in as our partner on the People's Choice Award for the 2015 show, and their efforts modernized and elevated the award. Using the look and feel of the event creative, Mediaura developed a landing page that guests could check out before voting opened. When the time came, guests were directed to a site that displayed all eligible categories. Voting, confirmation, and then gathering the results was seamless and effortless due to all the hard work their team did for us before the event.”
- Mary Gratzer, Executive Director

On the back-end, the votes were calculated through the database so that Mediaura could provide AAF-Louisville results in "real time" and immediately when voting eligibilty ceased. Over 225 unique votes were cast and the 2015 People's Choice Award was presented to the winner, all of this within a 5-minute window of time.

  • Research & Planning
  • Analytics & Technology Audit
  • User Interface Design (UID)
  • MySQL database
  • User Experience (UX) Design
  • Quality Assurance (QA) & Testing
  • Secure Hosting Environment
  • PythonAnywhere Cloud Solution
“As a long time supporter of AAF-Louisville and the organization's mission, we were honored to help bring attention and facilitate the voting for the 2015 People's Choice Award.”
- Dawn Geary, Director of Digital Marketing

Quick Turnaround For A Custom Solution

This entire endeavor was a complete success and we are extremely proud of our design and development team for helping to create this in such a short amount of time. It was a smooth process for all involved, thoroughly tested, and was implemented without any complications whatsoever.

We know how to build websites to maximize your visibility and help you achieve your goals. As a full-service digital agency, we help our clients increase their ROI by leveraging digital solutions.

For additional information about leveraging your digital presence or for any of our other services contact a member of our team today.

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