Community Health Systems, Inc.

How A Digital Campaign Drove Measurable Service Growth In Just 3 Months

Mediaura worked with Community Health Systems (CHS) to facilitate patient conversions a unique digital property. This website was developed to help users locate a CHS hospital location that would assist them with signing up for the Health Insurance Exchange.

The goal of this campaign was to increase requests for assistance from users at designated Community Health Systems hospital locations while simultaneously raising the branding and awareness for locations amongst potential patients after the campaign. This unique digital campaign took place over a three-month period, in which we drove measurable service growth and captured market share performance from individuals within Community Health System’s designated demographic audience.

 

 

Mediaura’s Approach

Our team spent three months executing, managing and optimizing a comprehensive digital, social and mobile growth campaign for Community Health Systems. We closely monitored PPC and SEO performance, adjusting to audience response and algorithm changes in order to execute the most cost-effective campaign that would optimize ROI for the campaign. To create an end-to-end digital marketing solution, we worked closely with CHS staff and were able to leverage the following channels:

  • Facebook Ads
  • Google Ads
  • A/B PPC Performance Monitoring & Testing
  • Real-Time bidding in Display marketing
  • Google Call Forward Tracking
  • Search Engine Optimization

The Ultimate Goal: Increase individual leads by targeting the most relevant audiences with ads that directed prospective patients to a dedicated microsite.

3,280,591

User Impressions on ads

24,517

Immediate clicks on ads

49.3%

Website traffic originated from digital advertising

 

Community Health Systems, Inc. is one of the nation’s leading operators of general acute care hospitals. From Alaska to Florida and New Jersey to California, their affiliated hospitals are cornerstones of their communities. These local hospitals and healthcare systems provide close-to-home care and peace of mind for millions of people, and they play a vital role in community and economic development.

Click here to go to www.healthinsurancemarketplacesignup.com

“Before coming to Mediaura our website was an outdated mess. Representatives at Mediaura listened to our needs and responded with a beautifully crafted site that is drawing more and more people every day. Now we are able to use our website as the tool it is.”
– Candice Graves, Marketing Manager

We worked with Community Health Systems staff to custom-build a dedicated website to help drive conversions and community outreach throughout the course of their campaign. The website provided valuable information on a free service for the community, as well as an interactive search to find a hospital location closest to them.

  • Research & Planning
  • (UX/UI Interface)
  • Custom Database Design
  • Content Management System
  • Responsive Website Development
  • Targeted Marketing Strategy
  • Social Media Management (Facebook)
  • Digital Campaign Implementation
“We are extremely proud of the work we accomplished for Community Health Systems. As leaders of their industry they needed a website and digital campaign that reflected their prestige.”
- Andrew Aebersold, CEO

Community Health Systems saw an immediate impact across all advertising platforms.

We know that targeted advertising works and what it can do for your brand. If you’d like to learn more about Mediaura’s digital marketing capabilities, our representatives would love to talk to you.

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