LongHorn Steakhouse

How To Reach Hundreds Of Thousands Of Users In Only 4 Weeks

Sweepstakes and Giveaways are everywhere these days, so it’s become increasingly difficult to catch the attention of users, especially on some of the world’s largest social media advertising platforms. But as a team, Mediaura and LongHorn Steakhouse were able to raise brand awareness and grow LongHorn’s fan base in just one month.

LongHorn Steakhouse desired to inform consumers about their healthy grilled menu items during the National Grilling Month initiative. Their marketing team came to us as their digital partner to create a fun and engaging Sweepstakes that would help increase conversions for the LongHorn brand.

The Sweepstakes

The “Show Us Your Grill Marks” Sweepstakes took place over 4 weeks time. Users were asked to visit their local LongHorn Steakhouse during National Grilling Month, order their favorite grilled dish, and snap a photo that displayed “the grill marks”. Next, they needed to post the image on LongHorn’s Facebook, Instagram, Twitter or the microsite Mediaura created, www.ExpertGriller.com, and register for the promotion. The Grand Prize consisted of a Weber® Genesis E330 Grill and twelve monthly digital coupons.

Mediaura’s Game Plan

In 2014, Darden was named to the FORTUNE “100 Best Companies to Work For” list for the fourth year in a row. LongHorn, a division of Darden Restaurants, Inc., is committed to making a difference in the lives of others in the local community. This commitment to quality was one of the many reasons why Mediaura was happy to partner with Longhorn Steakhouse
to develop their www.expertgriller.com website.

The focus for this project was to highlight the high level of food quality while providing valuable information to the Longhorn Steakhouse consumer about the brand. Mediaura partnered with Longhorn Steakhouse in order to design a website that showcases the superior dining experience by utilizing the latest technology. Our plan was to offer users a truly
informative and friendly website experience.

Mediaura's Main Goals:

  • Build a community of passionate grillers
  • Position LongHorn as the unifying enabler
  • Build guest engagements and brand equality through original and user-generated content

637,702

Hits on the LongHOrn microsite

600

Milliseconds for the website to load

99%

Higher performance score than similar websites

Founded in 1981 in Atlanta, Georgia, the restaurant began with one man's passion for perfect steak. The success of Longhorn Steakhouse® is confirmed by legions of loyal guests each day. Mediaura’s team were committed to upholding this level of quality excellence throughout their Expert Grillers campaign.

“Before coming to Mediaura our website was an outdated mess. Representatives at Mediaura listened to our needs and responded with a beautifully crafted site that is drawing more and more people every day. Now we are able to use our website as the tool it is.”
– Candice Graves, Marketing Manager

We worked with Longhorn Steakhouse to custom-build a website that would assist the brand in attaining vision and goals it had for the company's digital property. The landing page has a rotating banner showcasing new products, featured menu items, or limited time promotions.

  • Research & Planning
  • User Behavior Patterns
  • User Experience
  • (UX/UI Interface)
  • Graphic Design
  • Targeted Marketing Strategy
  • Social Media Management (Facebook)
  • Digital Campaign Implementation
“We are extremely proud of the work we accomplished for Community Health Systems. As leaders of their industry they needed a website and digital campaign that reflected their prestige.”
- Andrew Aebersold, CEO

The Results

Mediaura made Longhorn’s "Expert Griller" website a mobile-friendly, engaging digital experience that is full of information about the business practices and menu offerings showcased by Longhorn Steakhouse.

We know that social media advertising and custom microsites work and what they can do for your brand. If you’d like to learn more about Mediaura’s digital marketing capabilities, our representatives would love to speak with you.

Let's Get Started

Please enter your name.
Please enter your email address.
Invalid Input
Invalid Input
slice