The Meadows

Optimizing A World-Renowned Treatment Center’s Digital Presence

Located in Wickenburg, Arizona The Meadows Behavioral Health is the most trusted name in treating unresolved emotional trauma, along with its effects on individuals, including alcohol and drug addiction; sex and love addiction; panic and anxiety disorders; PTSD (Post Traumatic Stress Disorder); codependency; depression; and bipolar disorder – along with co-occurring conditions.

Mediaura worked closely with The Meadows Behavioral Health to improve the company’s data-driven search engine optimization, social and targeted-marketing capabilities to facilitate conversions on its various digital properties. The Meadows conglomerate, comprised of four unique and separate entities, felt that previous contracted vendors were underserving organizational needs.

 

The Ultimate Goal

Mediaura worked with The Meadows to increase patient intake and information requests by targeting the most relevant audiences. We began by performing a complete audit of the existing media spend and targeted Adwords, as well as the design and programming of the website.

Click here to go to www.TheMeadows.com

19

Thousand more clicks on ads

2

Million more ad impressions

21.4%

Growth in patient intake

 

How We Reached Our Goal

Mediaura partnered with The Meadows to execute, manage and optimize a comprehensive Pay-Per-Click (PPC), social, and organic (SEO) growth campaign. We closely monitored Pay-Per-Click (PPC) and Search Engine Optimization (SEO) performance, adjusting to audience response and algorithm changes as to execute the most cost-effective campaign that would optimize ROI for the client.

The marketing staff at The Meadows worked closely with our team to create an end-to-end digital marketing solution and leverage the following channels:

  • Facebook ads
  • Google ads
  • Real-time bidding in Display Marketing
  • Search Engine Optimization
  • Content Marketing

The Meadows selected 20 keywords that prior to Mediaura’s involvement weren’t ranked in the Top 100 on Google Search Engine returns. Within a matter of a few weeks, Mediaura was able to raise eight of those keywords to the top position, and the remaining twelve keywords are now within the top 10 (page one) of Google Search Engine Returns.

 
“I have worked with hundreds of vendors throughout my career and Mediaura is at the top of the list. The staff took the time to get to know our needs which is rare. They are creative, responsive, and highly conscientious of ensuring customer satisfaction. Not only are they impressive problem solvers, but they have offered cost-saving solutions. An added bonus is they are a great deal of fun to work with!”
- Patty Evans, The Meadows

We performed a thorough audit of all digital properties for The Meadows. Within this report we are able to garner a comprehensive overview of the various elements that contribute to Search Engine Ranking and Performance, such as:

  • Quality Score
  • Keyword Ranking
  • Page Structure
  • Programming Elements
  • Backlinks
  • Neighborhood/Meta Data
  • Competitor Comparison
  • Semantic Structure
  • Design Score

After examining this report, Mediaura was able to make recommendations for improvement that incorporated a holistic approach to all digital properties – leveraging the presence of social media, content marketing, and PPC advertising to increase
Search Engine Return Performance (SERP).

“Mediaura is deeply integrated with The Meadows and their internal marketing team and we truly work as partners in making sure our digital presence accurately reflects the world class service offered at their facilities.”
- Andrew Aebersold, CEO

Helping Your Team Achieve An Optimized ROI

Digital strategies are often moving targets. This is why Mediaura begins every project by thoroughly evaluating your current state from business process to technology. We then leverage our decades of expertise with common sense and blue-sky thinking. Developing and executing digital strategies takes knowledge in both foundational and platform technologies. As the market moves towards a more digital age, Mediaura has a proven track record of helping our clients both meet and exceed their digital goals while simultaneously elevating their brand among consumers.

We make it priority to understand our clients business and their customers, so we can go above and beyond their objectives. If you’d like to learn more about Mediaura’s digital marketing capabilities, our representatives would love to talk to you.

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