Brooklyn and the Butcher has been a tremendous success for both Mediaura and Ian Hall’s team.
When our client and successful restauranteur, Ian Hall, came to us with his new restaurant concept, he was in need of a website and branding to help it become a reality.
For Brooklyn and the Butcher, we created a completely unique website that reflects the branding and feel of the restaurant’s fare and atmosphere. This website highlights the menu and makes it convenient for users to find everything they need, from location information to booking reservations.
Look & Feel
Brooklyn and the Butcher is both polished and rugged, welcoming diners in with a vibe that says trendy Brooklyn eatery mixed with the romance of an old school, New York Italian restaurant. The menu features both modern and classic dishes, and there is an actual speakeasy located on the lower level known as the Lantern Room. Our mission was to take these physical attributes and turn them into a website that would represent the unique environment of the space itself. Our goal was to have his audience visit the website and social media properties to gain an insight as to what their dining experience will be like.
Our team came up with a clean, simple layout that really plays into the sleek, modern yet timeless vibe of the restaurant. The landing page features a rotating banner of images of the restaurant, bar, food items and cocktails that follows through to every page with a call out to reserve your table. Users can scroll to find operating hours, an option to sign up for the newsletter, unique call-outs to follow the restaurant on social media along with links to The Exchange website and the Brand Hospitality Group. This information also conveniently rolls over to remain present on each page.
We created a menu page for each of the brunch, lunch, dinner and cocktails/drinks lists. Each page features a small gallery of images that showcases the respective food and drink items; these images can be clicked on and enlarged for closer inspection by the user. We’ve also included a page that features when and where Brooklyn and the Butcher has been featured in the press, a page dedicated to their patio, Lantern Room and a contact page.
Mediaura spent 2 months working extensively with Ian Hall to develop the branding concept for the restaurant. Over the course of several weeks our creative team met with Ian to help him develop the font, logo and color palette for the restaurant. During this exercise, we were able to present Mr. Hall and his team with multiple choices for each category, based on our recommendations and his preferences, and gather his feedback and choices for each option. We wanted to execute Ian’s vision while complimenting it with a refined and unique full-scope of branding to really make a memorable mark on the viewer.
Mediaura’s development team was working parallel to this period of time developing the wireframe, site map, and creating the copy that would be used on the website. This division of labor allowed for a quick-turnaround on the website, as the creative elements could be placed in quite easily once the foundation of the website was constructed.